According to marketing experts, 2023 brought massive success to numerous ecommerce stores. AI-powered data, chatbots, AR/VR technologies, store personalization. According to statistics, all of those went mainstream in 2023 and will become even more significant in 2024. Big players have already adopted these technologies, so all businesses should give it some thought as well. In honor of New Year, here are a few stellar resolutions to implement in your ecommerce business regarding your customers, competitors, and employees.
Year’s Ecommerce Resolutions: Build New Relationships
If you have not utilized this strategy by now, you should contact influencers and other websites in 2024. So, they can promote your business and bring you backlinks to improve your SEO rankings, build domain authority, and increase brand exposure. There is no better time to climb to the top of the search engine results page.
Drive More Organic Sales
You are probably already using at least one form of paid advertising (Facebook Ads, Google Shopping, PPC), helping you close plenty of sales. You will scale your rankings if you put effort into what we mentioned above, increase your domain authority, and get more backlinks. Yet, this is not enough to have total exposure and drive organic sales.
Try spotting what your competitors are doing differently to attract organic traffic so that you can invest more in strategies related to non-paid traffic. As a result, an excellent eCommerce resolution.
- Invest in Customer Service: Excellent customer service can be your biggest differentiator. Investing in chatbots for 24/7 support, offering easy returns, and ensuring prompt response times can enhance customer satisfaction and build trust.
- Explore New Payment Options: As technology advances, so do payment preferences. Offering a variety of payment options, including digital wallets and cryptocurrencies, can cater to a broader audience and streamline the checkout process.
- Expand Social Media Presence: Social media platforms are invaluable for e-commerce brands. This year, resolve to create more engaging content, interact with your audience, and explore new platforms. Whether it’s Instagram Shopping or TikTok trends, social media can significantly boost your brand’s exposure. So, a great new year’s ecommerce resolutions.
- Strengthen SEO Strategies: SEO is an ever-evolving field, and staying updated with the latest trends is crucial. Focus on optimizing for voice search, leveraging long-tail keywords, and producing quality content that addresses your audience’s needs. Remember, strong SEO practices drive organic traffic and enhance visibility.
Eliminate Duplicate Content
Plenty of ecommerce websites have blog sections. We bet you have at least two articles on the same topic, which means you are running in circles. Double-check the content you published and eliminate redundant posts. That will benefit your ranking and user experience.
Decrease the Percentage of Cart Abandoners
33% of purchases on ecommerce sites are made on mobile devices. As a result, two of the most common reasons potential customers abandon their shopping carts are complicated checkout processes and the lack of payment methods. If your goal is to develop a successful digital strategy, make sure your potential customers do not abandon carts in the first place. And, if they do, for any reason, use retargeting to remind them of products they intend to buy.
Year’s Ecommerce Resolutions: Do Some Explanatory Research
New Year is approaching and now is the right time to get deeper insights into your customers’ decision-making problems. This way, you can understand their wants and needs better and knock them off their feet with your offer.
So, ask them clear and straightforward questions. The best way to send those questions out is through a survey. If you attach a promo code or discount coupon to the survey, your customers will return once more to complete another purchase.
Refresh Your Website Layout
Even a simple change can mean a lot. Without a doubt, you might already have an appealing layout. But it would be fun to add something new to it. You can go from a simple sidebar improvement to a whole new layout. As a result, new year’s ecommerce resolutions.
The reason for doing this is to make your customers interested in your products more. Moreover, they will appreciate your efforts to provide a more pleasant experience and will respond positively.
- Enhance User Experience (UX): Resolve to put your customers first by enhancing the user experience on your website. This means optimizing site speed, ensuring mobile responsiveness, and streamlining navigation. A seamless UX not only boosts customer satisfaction but also positively impacts your search engine rankings.
- Embrace Personalization: In 2024, personalization is no longer a luxury but a necessity. Utilize data analytics to offer personalized recommendations, tailored email campaigns, and a shopping experience that resonates with individual preferences. Personalization increases engagement and fosters customer loyalty.
Final Take About Year’s Ecommerce Resolutions
Finally, make 2020 the best year ever. Keep your customers coming all year round by engaging with them more. Giving them what they want and offering incentives—being busy is not an excuse. This is the right time to improve lagging areas and find better ones. More creative ways to expand your ecommerce business opportunities. You can make it happen!
