According to marketing experts, 2019 brought massive success to numerous ecommerce stores. AI-powered data, chatbots, AR/VR technologies, store personalization. All of those went mainstream in 2019 and, according to statistics, will become even bigger in 2020. Big players have already adopted these technologies, so all businesses should give it some thought as well. In honor of New Year, here are a few stellar resolutions to implement in your ecommerce business regarding your customers, competitors, and employees.
Year’s Ecommerce Resolutions: Build New Relationships
If you have not utilized this strategy by now, you should contact influencers and other websites in 2020. So, they can promote your business and bring you backlinks to improve your SEO rankings, build domain authority, and increase brand exposure. There is no better time than now to climb to the top of the search engine results page.
Drive More Organic Sales
You are probably already using at least one form of paid advertising (Facebook Ads, Google Shopping, PPC), which is helping you close plenty of sales. If you put effort into what we mentioned above, increase your domain authority, and get more backlinks, you will scale your rankings. Yet, this is not enough to have full exposure and drive organic sales. Try spotting what your competitors are doing differently to attract organic traffic so that you can invest more in strategies related to non-paid traffic. As a result, a great eCommerce resolution.
Eliminate Duplicate Content
Plenty of ecommerce websites have blog sections. We bet that you have at least two articles on the same topic, which means you are running in circles. Double-check the content you published and eliminate redundant posts. That will benefit your ranking and user experience.
Decrease the Percentage of Cart Abandoners
33% of purchases on ecommerce sites are made on mobile devices. As a result, two of the most common reasons why potential customers abandon their shopping carts are too complicated checkout processes and the lack of payment methods. If your goal is to develop a successful digital strategy, make sure your potential customers do not abandon carts in the first place. And, if they do, for any reason, use retargeting to remind them of products they intended to buy.
Year’s Ecommerce Resolutions: Do Some Explanatory Research
New Year is around the corner, and now is the right time to get some deeper insights into your customers’ decision-making problems. This way, you can understand their wants and needs better and knock them off their feet with your offer. So, ask them clear and straightforward questions. The best way to send those questions out is through a survey. If you attach a promo code or a discount coupon to the survey, you will make your customers come back once more to complete another purchase.
Refresh Your Website Layout
Even a simple change can mean a lot. Without a doubt, you might already have an appealing layout. But it would be fun to add something new to it. You can go from a simple sidebar improvement to a whole new layout. The reason for doing this is to make your customers interested in your products more. Moreover, they will appreciate your efforts to provide a more pleasant experience and will respond positively.
Final Take About Year’s Ecommerce Resolutions
Finally, make 2020 the best year ever. Keep your customers coming all year round by engaging with them more. Giving them what they want, and offering incentives—being busy is not an excuse. This is the right time to devote yourself to improving areas that are lagging behind and finding better. More creative ways to expand your ecommerce business opportunities. You can make it happen!