NFT Strategy: A Guide With All You Need To Know Before Starting

What do you need to know about NFT's marketing strategy? NFTs (NonFungible Tokens) are sold for millions of dollars and are attracting

Updated on July 25, 2022
NFT Strategy: A Guide With All You Need To Know Before Starting

What do you need to know about NFT’s marketing strategy? NFTs (NonFungible Tokens) are sold for millions of dollars and are attracting the attention of investors, art lovers, gamers, and tech enthusiasts around the world. Now everyone wants to own an NFT. 

NFT Strategy: A Guide With All You Need To Know Before Starting

However, not all NFTs get high scores. The price received by non-fungible tokens encourages NFT experts to build a community of users in the digital space, attract multiple influencers, use content marketing, leverage social media, and more. It depends on the NFT marketing strategy created by doing. Bid. The higher the bid, the higher the selling price of the NFT. 

 In addition to reviewing the strengths and weaknesses of NFTs and providing some examples, this guide will bring NFTs to market, market NFTs and attract the attention of art lovers and NFT buyers. Describes the entire process.

Examples of NFTs

Non-fungible tokens (NFTs) are unique digital assets that prove ownership of virtual or physical assets such as photos, videos, and tweets. Each NFT represents a unique cryptographic element that cannot be exchanged for another NFT and is kept in a blockchain digital ledger.

So, like other types of supply and demand, the trend of NFT changes over time. To stimulate curiosity about NFT creation and marketing, let’s look at some successful NFTs.

  • Digital artist Beeple’s masterpiece creation “Everydays: The First 5000 Days” was sold for $69.3 million. This makes it the most expensive NFT ever sold.
  • A popular animation named Nyan Cat was sold for $590,000:
  • The soccer player Neymar paid 159.99 ETH, equivalent to 517 thousand dollars, for two drawings of chimpanzees from the Bored Ape Yacht Club collection, marketed as NFTs.

NFT strategy: Main market platforms for NFTs

There are several specialized markets where artists put their works of art up for sale. Therefore, you can browse the NFT after bidding and buy the selected item (although some lists allow you to buy the full item instead of bidding).

These top platforms are the perfect choice for buying and selling NFTs:

1 – OpenSea

This is the largest market in the world where you can buy, sell and discover rare digital assets. 

Popular categories at OpenSea include digital art, virtual worlds, and collectibles. So, you need a digital wallet to create an account and store digital products and cryptocurrencies. So famous wallets include MetaMask, Bitski, Fortmatic, Dapper, and Torus.

2 – NFT Marketplace is a great platform for selling art, celebrity items (Snoop dog good coin’), games, and sports NFT. You need to register your account before starting the transaction. Cryptography If you apply to the market, all drops (i.e., if NFTs are sold) will be notified.

3 – Rare

You can create “single” and “multiple” collectibles through the Rarible platform. Plugin your wallet, and you can list your collectibles for sale. Then, simply upload your file, put it up for sale, enter the price at which the item will instantly sell, and provide the name, description, and properties of your collectible.

Additionally, you can search for NFTs by typing in the creator’s name, collectible, or collection. So, the platform also has an active community where members can engage in discussions.

4 – SuperRare

SuperRare is a community for discovering tokenized digital art. So, every transaction made on the platform uses Ether, which is the native cryptocurrency of the Ethereum network. So, You can sign up on the platform and connect your account to your Ethereum wallet.

However, not all artists are accepted. You must complete this form to submit your artist profile, and they will send you further instructions on creating and accepting the profile. And will roll the platform out to everyone next year. So, keep in mind that this marketplace charges a 3% fee for each transaction carried out.

5 – Engine

Enjin is the complete platform for launching NFT and blockchain technology. You can find, buy, and sell rare digital items in the marketplace. You can also create NFTs and integrate them into your apps, games, and websites. 

The platform has approximately 2.1 billion NFTs and over 800,000 NFTs sold. In addition, NFTs can be exchanged for Enjin wallets. You can easily download your digital wallet from Google Play or the App Store.

6 – KnownOrigin

Powered with the aid of using Ethereum, KnownOrigin capabilities a number of the rarest and limited-version virtual artwork withinside the world. The Gallery showcases uncommon artwork using world-magnificence artists, and artists can tokenize their artwork and provide immediate remuneration after the sale. In addition, users can, without problems, bid or purchase an NFT at an asking price. So, sign up for KnownOrigin using a Portis, WalletConnect, or Fortmatic account.

7 – Mintbase

Mintbase is an easy-to-use platform for creating and selling digital assets, with a flat 2% commission per sale. So, the user has to pay the gas fee. H. Fees are paid to the Ethereum blockchain network to move data. If the gas price is below 12 Gwei, you need to create a token and create an NFT.

The marketplace allows you to trade in art, tickets, photography, and digital arts, and users of this platform are known as “minters.” You can sign up on the platform using the Coinbase wallet.

NFT strategy: How to market your NFT project

So, people do not buy their NFTs unless they are widely sold it. Some NFT marketing agencies provide PR media and influenza marketing to attract buyers. 

So, communication is the key to managing your audience. For example, informing your community about future droplets (“event”) is significant to promote more offers. 

 Social Media Marketing and Content Marketing play an essential role in building a community and participating in bids. NFT marketing is critical to getting more profit from selling NFTs. Community involvement is a necessary part of NFT marketing, as the NFT community comprises people who promote and buy (hopefully!) New NFTs.

The following are some of the most NFT strategy to sell an NFT project:

1 – Build your NFT community

Create an account on platforms such as:

  • BitCoinTalk
  • Telegram
  • Discord
  • LinkedIn
  • the Facebook
  • twitter
  • Instagram
  • Reddit
  • Medium
  • YouTube

Then start sharing helpful posts that educate people about the value of NFTs. NFT is still new, so consider creating an educational video and using a storytelling approach to help people get used to irreplaceable tokens. 

Start participating in related discussions and support community members. Your posts, advice, and comments need to add value to other crypto enthusiasts.

2 – NFT strategy: List your NFT in more than one market

You need to list NFTs in multiple markets to increase your sales potential. Choose the platform that fits your project scope. For example, SuperRare is a digital single-issue NFT marketplace, while Enjin is a marketplace for trading blockchain assets.

Here are some of the biggest markets for NFT:

  • OpenSea – Domain, trading card, sport, and artistic products.
  • AtomicMarket – Atomic asset marketplace.
  • Rarible – All forms of crypto assets.
  • NBA TopShot – And the official NBA collectibles marketplace.
  • MythMarket – So, a platform for commercial cards.
  • SuperRare – For unique digital artworks.
  • Foundation – For the purchase and sale of digital arts.
  • KnownOrigin – For collecting rare digital artworks.
  • Enjin – To trade blockchain assets.
  • MakersPlace – Marketplace for selling digital creations.

3 – Conduct AMA Sessions

To actively participate in the community on various digital platforms, you need to hold AMA regularly (what to me) meetings. 

Big Telegram Chat and YouTube Channel are the top preferred means for maintaining AMA sessions. However, you can also provide a bonus to community members to participate in the community.

4 – NFT strategy: Increase organic visibility via SEO

You should keep your NFT visible to the general public looking for an NFT market or trying to buy a particular NFT in a niche market. NFT buyers often search engines to find the best NFT to invest in. This is where SEO is very useful. 

By partnering with an SEO agency, NFT websites may be ranked higher in search results and increase organic traffic for related searches. Traffic increases the popularity of NFTs, wins more bids, and, therefore, better prices. A small investment in SEO can result in profitable NFT returns in the long run.

5 – Get help from influencers

People are inferred. You can work on a niche to spread NFT to various social media platforms. 

When the impact encourages the NFT details and encourages the followers to collect NFTs, they can experience an increase in the number of buyers they think may be provided higher to purchase their NFT. I can do it.

6 – NFT strategy: Create educational videos

The video marketing is a great way to generate excitement about NFTs. Unfortunately, NFTs are still new, and most people don’t know how they work and the benefits of buying an NFT.

You should create educational videos for audiences who have little knowledge of how non-fungible tokens work. It is important to spread knowledge about why your NFT is unique and what benefits buyers will have after purchasing it. Targeting people from different backgrounds is a smart way to reach more buyers and increase the selling price of your NFT.

7 – Harness the power of PR

Your NFT launch should be a big event. Press releases are an awesome way to reach different media outlets and spread the news about the NFT launch – and the news about the NFT launch can be picked up by other sites that distribute media content. So this will allow better reach for your NFT, and a wide audience will be aware of your NFT market.

8 – NFT strategy: Run PPC 0n search and social campaigns

Social media and research platforms provide an easy way to generate relevant inbound leads. So, you can target people who want to buy NFTs by creating specific landing pages and running PPC advertising campaigns on various social and search platforms.

So, YouTube, LinkedIn, Facebook, and Twitter offer targeted ad placement opportunities among social channels. You can also take advantage of banner advertising and search advertising via Google and Bing Ads.

9 – Build brand visibility through content marketing

You need to explain your NFT project with a simple word about your community. Various forms of content meters allow you to educate potential customers about your product. You can create:

  • Long-form research articles
  • infographics
  • Blog posts focused on long-tail keywords.
  • Industry interviews
  • So, you can also promote your content on platforms like Hackernoon, Howtotoken, and Cryptopanic, as well as Pinterest, Reddit, Quora, LinkedIn, and others.

10 – NFT strategy: Use email marketing

You need to keep your viewers well informed about the latest developments in the NFT market; email marketing is considered one of the best ways to do this.

Launch drip email campaigns for all new users, send welcome emails, inform about new sales on the platform, share details about upcoming releases, send explanatory videos, various price trends, etc. Various usages of email marketing For NFT marketing.

11 – Apply different CRO strategies

Conversion rate optimization (CRO) is a marketing method that increases sales. If you run an NFT marketplace and want to list NFTs on different platforms, use the CRO approach to increase your chances of faster sales.

You must convert the traffic you earn via SEO, PPC, Social Media Marketing, Email Marketing, and other channels. CRO is a great bottom-of-funnel marketing strategy for converting visitors into buyers.

What role could NFTs play in your portfolio?

Like any other investment, NFTs can potentially be an excellent portfolio diversifier.

NFTs are a digital asset class with endless possibilities. So, NFTs can open doors to other opportunities within the metaverse and give you exposure to the blockchain world.

However, keep in mind that all things that shine aren’t diamonds. With so many NFT projects coming up each day, doing your due diligence and making an informed decision is especially important.

3 tips for creating a successful NFT portfolio

  • Diversify your portfolio

Do not put all eggs in one basket. Not all NFTs are hit. So, diversifying your portfolio can increase your chances of a successful investment.

  • Don’t spend more than you can lose

We recommend that you do not spend more than 1020% of the total cost of your portfolio on a single investment. NFTs are no exception.

  • Be active in the NFT community

Regardless of the NFT project, you are interested in, consider actively working in the community. Then, with your due diligence, you can choose a suitable investment from potential scams.

NFT strategy: Conclusion

The power of the market largely determines the value of NFTs, and it is impossible to predict the future of the NFT world accurately. 

 However, you can increase your chances of success by doing proper market research and using shared metrics. You can use them to evaluate better and navigate your NFT space.