A pest control service is one of the most sought residential and commercial maintenance services, and having a successful online presence is one of the best ways to promote your new pest control company. But, why is your website not getting a satisfying number of visitors, leads, and sales?
It’s about time to consider pest control lead generation service. Lead generation is a marketing process which involves identifying potential customers and initiating their interest or attracting them to avail a company’s products or services.
While finding leads and turning them into sales may seem simple, it’s easier said than done. But, when do you need to hire a lead generation service? Here are the signs you need to hire one for your pest control startup:
Pest Control Lead Generation Service:
Lack of High-Quality or Qualified Leads
It’s not enough to have leads; you need to aim at getting high-quality leads that will give you a sure ball or three points when it comes to generating sales. An excellent lead generation service, such as Ippei-Leads, can help you get high-quality yields by:
- Integrating your offline and online marketing strategies (e.g., trade event and social media integration)
- Developing and optimizing informative content (e.g., pest control blogs, video blogs, infographics)
- Marketing through LinkedIn (e.g., pest control company profile creation)
- Finding leads in Twitter (e.g., conversion tracking, Twitter and target audience selection, choosing the appropriate Twitter ads campaign for a pest control business)
- Directly engaging with leads by building a relationship through email newsletter with pest control-related topics. Consistent communication is crucial, so your prospects remember you and you can remind them of your pest control products and services.
- Creating a sales funnel. Encouraging web visitors to share their contact information in exchange for a gift such as a coupon or a gift (e.g., free pest control assessment or 10% discount on termite extermination)
- YouTube optimization (e.g., shooting pest company and pest control method videos)
Sluggish Sales Process
It’s essential to have an efficient and systematic sales process to move your prospects from leads to customers. However, many startup businesses are having a hard time finding new prospects or sourcing new leads which results in a slow sales process.
Getting more prospects to require in-depth research and different strategies. A lead generation service can help you find new leads easier by:
- Helping you create an optimized pestcontrol web content
- Taking advantage of social media (e.g., FB Ads to acquire new prospects)
- Claiming and updating your local listings
- Creating a fantastic website (e.g., web design, layout, and great content)
- Improving your local SEO (e.g., incorporating target locations like cities, states, or regions on web content)
- Polishing your Google My Business page
- Creating easy-to-understand infographics (e.g., ‘Pest Control DIY Versus Professional Methods’ infographics)
- Using paid ads (PPC) appropriately
- Generating raving reviews (e.g., creating an appealing website ‘leave a comment’ section through an engaging call to action or CTA texts and links)
- Testing email marketing (e.g., using marketing automation as needed)
- Identification of appropriate target audience (e.g., selecting target locations such as specific cities or multiple locations)
Poor Brand Visibility
Using digital marketing channels such as social media can increase the visibility of your website, and so as your pest control services. However, if you only have one person doing all the posting on social media, you’ll not be able to maximize social media leading to stagnant or poor brand visibility.
You need an expert lead generation team who will help you increase brand awareness and visibility by:
- Taking advantage of auto ads (e.g., Google’s AdSense)
- Connecting with influencers (e.g., pest control professionals and educators)
- Promoting your fan page or social media profiles (e.g., fan page about the Most Affordable Pest Control Company in Texas)
- Create and choose appropriate images and videos for your website and social media networks (e.g., Warning Signs of Major Pest Infestation, Common Household Pest Myths)
Pest-control lead generation service is not a simple process that can be done by one person only. It requires the expertise of specialists from a trusted and reputable agency or company.
Gain positive results with it so you can achieve your short-term and long-term business goals on time. More leads mean more customers and higher profits for you. Most of all, you can establish customer brand awareness and loyalty, which are essential for gaining more customers through direct or personal and online referrals.