Installing the eCommerce plugins on any old WordPress theme doesn’t create the ideal online store environment. You need to have a suitable eCommerce theme to create your store ideally. See now how to pick & select the best and right eCommerce WordPress theme for you.
However, getting online customers to purchase on your website requires proper planning. In the few seconds, a mouse hovers over your homepage; you’ve got to tempt the visitor to stay longer, look around more, and, most importantly, buy!
This article will cover a few of the most critical things to consider in choosing an appropriate eCommerce theme for your site. Let’s start it out.
eCommerce Theme
Imagine yourself in a traditional brick-and-mortar store. The salesman would invite you and persuade you to check out a product in ambient surroundings. The decor, the lighting, and the entire product presentation platform would all be designed to highlight the product. The salesman would likely try to explain why you should buy the product and point out the excellent value proposition it presented. He would also compare his product to similar products and explain why you should buy from him and not from the store further along the road.
Now, all this, which the salesman does in the few minutes you spend in his shop, your website’s homepage must do in the first few seconds after a new visitor arrives. It must do enough for the visitor to stick around. So, If not, all is lost!
How to Engage a Visitor? Pick the Right eCommerce WordPress Theme
The short answer is product presentation. The product display on your store pages must be eye-catching enough to cause the mouse to linger. The images must be sharp, viewable from different angles and zoomable. The product description must be comprehensive but concise. In addition, product comparisons and prices must be readily available to a prospective buyer to select eCommerce as the best WordPress theme.
If you can’t convey the value proposition well, you can’t begin to hope for a reasonable conversion rate. A good eCommerce thrives on displaying a product catalog in a manner that entices a buyer. Combining a smashing product display with top-notch navigation within your website means you’ve given yourself a fighting chance of running a profitable e-commerce business. And this is where WordPress themes can excel.
WordPress eCommerce Purpose
Chances are, you’re not going to build the next Amazon, in which case WordPress will almost certainly be your best bet. If you have or intend to start a small business that will cater to less than a few million every year, or if you already have a WordPress site for your business, an added-commerce component to the equation is remarkably easy.
Remember that content marketing is an incredibly popular mechanism to increase conversion rates. And adding blog pages is a surefire way to improve customer connection. WordPress is a neat publishing platform and can handle these functions exceedingly well to pick the right eCommerce WordPress theme.
Ecommerce Plugins for WordPress
If you’re running an online store, you’ve almost certainly heard of WooCommerce. An incredible WordPress eCommerce plugin that’s the most dominant player — currently powering more than 37% of all online stores — WooCommerce is simply superb! What’s more, it’s now under the management of and is being actively developed by the same company behind WordPress.com: Automattic. This means it’s both super reliable and a solid long-term bet!
In the interests of fairness, however, it must be said that WooCommerce isn’t the only WordPress eCommerce plugin around — and, for some sites, it may not even be the ideal one to use. Other WordPress eCommerce plugins include iThemes Exchange, MarketPress eCommerce, WP eCommerce, Cart66 Cloud, and Easy Digital Downloads.
Select & Pick Your Right eCommerce WordPress Theme
The choice of e-commerce themes is truly vast. This can be both liberating and overwhelming, if not downright confusing. So how do you pick the best e-commerce theme for your website?
The theme you pick should represent your business — and in a manner that enhances your brand identity. In most cases, it will be better to keep the theme simple, retaining only essential features of your website. Remember: Your product must be in the spotlight, not the theme.
Four important things to keep in mind to pick the right eCommerce WordPress theme:
- When in doubt, remember: User experience comes first, last, and always.
- Tailor your customer experience and personalize the theme you use to reflect your brand. Ensure the theme is malleable enough to accommodate these changes.
- Compatibility with the market-standard e-commerce plugins is essential.
- While many exciting layouts are possible, sticking with familiar designs for stores is safer. Shoppers have come to expect a certain kind of format for stores, and if you stray too far from familiar presentations, they may find it hard to browse. A simple test would be to see if a user can find their way, even if the site is in an unknown language. That’s the desired degree of visual familiarity.
This WordPress theme has everything that we mention. Download it here.
