Simply installing the eCommerce plugins on any old WordPress theme doesn’t create the ideal online store environment. You need to have the right eCommerce theme to create your store perfectly, see now how to do it.
Getting online customers to actually make a purchase on your website, however, requires proper planning. In the few seconds, a mouse hovers over your homepage, you’ve got to tempt the visitor to stay longer, look around more and, most importantly, buy!
In this article, we’ll cover a few of the most critical things to consider, how to choose an appropriate ecommerce theme for your site. Let’s get started.
Imagine yourself in a traditional brick-and-mortar store. The salesman would invite you in and persuade you to check out a product in ambient surroundings. The decor, the lighting, and the entire product presentation platform would all be designed to highlight the product. The salesman would likely try to get across to you why you should buy the product, and point out the great value proposition it presented. He would also compare his product to other similar products, and explain why you should buy from him and not from the store further along the road.
Now, all this, which the salesman does in the few minutes you spend in his shop, your website’s homepage must do in the first few seconds after a new visitor arrives. It absolutely must do enough for the visitor to stick around — if not, all is lost!
How to Engage a Visitor
The short answer is product presentation. The product display on your store pages must be eye-catching enough to cause the mouse to linger. The images must be sharp, viewable from different angles and zoomable. The product description must be comprehensive, but concise. Product comparisons and prices must be readily available to a prospective buyer.
If you can’t convey value proposition well, you can’t begin to hope for a reasonable conversion rate. A good ecommerce thrives on displaying a product catalogue in a manner that entices a buyer. Combining a smashing product display with top-notch navigation within your website means you’ve given yourself a fighting chance of running a profitable e-commerce business. And this is where WordPress themes can excel.
WordPress eCommerce Purpose
Chances are, you’re not going to build the next Amazon, in which case WordPress will almost certainly be your best bet. If you have or intend to start, a small business that will cater to less than a few million every year, or if you already have a WordPress site for your business, added-commerce component to the equation is remarkably easy.
Keep in mind that content marketing is an incredibly popular mechanism to increase conversion rates. And adding blog pages is a surefire way to improve customer connect. WordPress is a neat publishing platform and can handle these functions exceedingly well.
Ecommerce Plugins for WordPress
If you’re running an online store, you’ve almost certainly heard of WooCommerce. An incredible WordPress eCommerce plugin that’s by far the most dominant player — currently powering more than 37% of all online stores — WooCommerce is simply superb! What’s more, it’s now under the management of and is being actively developed by, the very same company behind WordPress.com: Automattic. This means it’s not only super reliable but also an absolutely solid long-term bet!
In the interests of fairness, however, it needs to be said that WooCommerce isn’t the only WordPress ecommerce plugin around — and, for some sites, it may not even be the ideal one to use. Other WordPress ecommerce plugins to consider include iThemes Exchange, MarketPress eCommerce, WP eCommerce, Cart66 Cloud and Easy Digital Downloads.
Select Your eCommerce Theme
The choice of e-commerce themes is truly vast. This can be both liberating and overwhelming, if not downright confusing. So how do you pick the best e-commerce theme for your website?
The theme you pick should represent your business — and in a manner, that enhances your brand identity. In most cases, it will be better to keep the theme simple, retaining only features that are important to your website. Remember: It’s your product that must be in the spotlight, not the theme.
Four important things to keep in mind:
- When in doubt, remember: User experience first, last and always.
- Tailor your customer experience and personalize the theme you use to reflect your brand. Ensure the theme is malleable enough to accommodate these changes.
- Compatibility with the market standard e-commerce plugins is essential.
- While many interesting layouts are possible, it’s safer to stick with familiar layouts for stores. Shoppers have come to expect a certain kind of format for stores, and if you stray too far from familiar presentations, they may find it hard to browse. A simple test would be to see if a user can find their way, even if the site is in an unknown language. That’s the desired degree of visual familiarity.
This WordPress theme has everything that we mention. Download it here.