Your website may have good design and a simple, user-friendly flow – which you think should be enough to attract visitors to it. But if it isn’t in Google’s first page of search results, you won’t get as many visits as you may have initially hoped for. Why aim for the first page? The answer is that the average Internet user clicks on the websites listed on page one of Google’s search results more often compared to those listed on page two. So how can you bring your website up to Google’s first page of search results? You’ll have to optimize your website for search by applying these power tips:
Optimizing a Website for Search
Come up with a list of possible keywords that potential visitors to your website are most likely to use.
A huge part of what makes certain websites appear in Google’s first page of search results is their use of choice keywords based on what their visitors are typing in the search bar.
When optimizing your website for Google search, put yourself in the shoes of its potential visitors and think of all possible keywords that they’re most likely to enter for it to show up in the first page. Strategically place all those keywords throughout your website. Use only a certain number of keywords to keep your website clutter-free.
Publish high-quality, unique, and relevant content on your website regularly.
Your website’s content is just as important as its design and functionality. After all, a website without any content to present to its visitors is as empty as a piece of blank paper.
You shouldn’t just publish any content though, especially pieces that are written poorly, have been liberally lifted from other sites, or are already outdated. Whether you’re writing your website’s content all by yourself or hiring other people to do it for you, make sure that every word is spelled correctly and every sentence is grammatically correct.
Post content on your website that tackles a certain subject differently instead of just posting something that closely resembles content from a different site. Keep up with the latest trends surrounding your website’s target visitors so that you can publish timely content.
Commit to a regular content posting schedule as well so that your website’s visitors would always have something to look forward to.
Consider optimizing your website for local search where you can have a better chance of being found.
You may be trying to optimize your website for Google’s first page of search results. But did you know that Google search can be either global or local? You wouldn’t want to optimize your website for global search unless you’re specifically aiming for international reach.
Instead, you should optimize your website for local search, most especially if you’re running a locally owned business. That way, people from your area can more easily find your website.
A well-designed and intuitive website that you built all by yourself may earn you an A for effort. But as you’re facing stiff competition from other websites vying for a spot in Google’s first page of search results, you can’t rely on a well-designed and intuitive website alone.
To pull in a sizable crowd to your website, you’ll have to optimize it for Google search with the help of the above-listed power tips. You can generally optimize your website for Google’s first page of search results on your own – though if you need expert SEO help, you should consider looking into website optimization services and find providers who can do the work for you.