Privacy Policy Creation Guide

Read this guide on the creation of a privacy policy & how to write one, a legal document that discloses some ways to manage user data

Privacy Policy Creation Guide

A privacy policy is a statement or a legal document that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client’s data. This is not something to take lightly. Your business must follow the policy by implementing security measures to protect your customers’ data. Failure to follow your business’s privacy policy can result in lawsuits, legal fees, and/or fines. Want to learn more? Keep reading this guide on privacy policy creation and how to write one.

Privacy policies are one of the most overlooked aspects of most websites. If you stop to look around the most famous sites, you’ll find they all have unique privacy policies (though the specific page’s traffic is usually low). When you write a privacy policy, these documents are essential if you want your website to comply with local and international regulations.

More importantly, you don’t need to be a lawyer to add a comprehensive privacy policy to your website. In this article, we’ll talk more about why privacy policies are significant, and we’ll teach you about some essential clauses. Next, we’ll introduce you to three tools you can use to help create a privacy policy for your website.

Let’s talk about privacy!

Privacy Policy Creation ( Why They’re Important)

Privacy policies look intimidating, but you should always read them when possible.

They are legal documents informing users what you do with their data. For example, if you collect email addresses, names, and birthdays during the user signup process, you need to tell users what happens with their information. For example, some websites might use it for internal purposes (such as customer profiling). Others might sell the information to third-party services, in which case consent is necessary.

As you are aware, privacy policies are usually skipped over by the majority of visitors. However, there are several benefits to adding one to your website:

Benefits of the Creation of a Privacy Policy

  • Some countries require privacy policies as part of the law. Some local and international regulations, such as the California Online Privacy Protection Act (CalOPPA) and the European Union General Data Protection Regulation (GDPR), require you to outline what you do with user information.
  • Certain third-party services require it. For example, Google Analytics requires your privacy policy to mention its use and declare the kinds of data you’re tracking.
  • Transparency is always a good policy. A clear privacy policy signals you take the job of protecting user information seriously.

Although some countries don’t require the use of a privacy policy, you can still be held liable under international law for not following regulations. If you have European Union (EU) users, for example, you need to comply with the GDPR. Given the chances of getting fined for non-compliance, adding a privacy policy to your website is simple – and it’s a smart business move.

Ideally, you’d enlist a lawyer’s help to draft your privacy policy. However, that’s not a practical option for most site owners. Knowing this, many online services have sprung up to help fledgling websites craft basic privacy policies to cover their bases. However, before discussing them, let’s look at what your privacy policy should contain.

3 Clauses Your Website’s Privacy Policy Should Include

Write a privacy policy in most cases; these three clauses won’t be enough to craft a well-rounded privacy policy. Think of them only as the basics that any such document should include. We encourage you to do further research into other critical clauses.

The following section will explore some tools for the creation of a whole privacy policy with little input from your end. Let’s take a look at what you should include when creating your privacy policy.

1. How and What Type of Information You Collect

This clause is the bread and butter of privacy policies. It details the exact information you collect and how. To recall our earlier example, you can get email addresses and names directly from signup forms. However, there is also data you can obtain without the user knowing. For example, Google Analytics tracks the user’s preferred web browser to mention it.

Ideally, visitors would look at this clause and decide if they’re comfortable using your services, but more pertinently, it covers your bases legally. Here’s an excerpt from our privacy policy discussing what type of information we collect and how we do it:

Personally Identifiable Information refers to information that tells us specifically who you are, such as your name, email address, or phone number. Downloading information or logging in may allow the Company to “recognize” you to allow us to personalize our service for you.

This first section discusses what we consider personal information instead of anonymous data we might collect. It also mentions we may use the information to personalize your user experience. In our case, logging in is only necessary to download products you may have purchased, so it’s not obligatory.

2. What You Do With the Information You Collect

Many websites engage in selling or sharing user data. Other services use this to personalize content and ads, among other elements. When you write a privacy policy, other potential applications include using the information to enforce terms of use, improving your website’s services, and more.

Regardless of the application, this clause is critical because although users may consent to share personal data, they might not be happy with how you decide to use it. Here’s a short paragraph from our privacy policy outlining our general use of private information:

For our Clients, we use personal information mainly to provide the Services and contact our Clients regarding account activities, new version and product offerings, or other communications relevant to the Services. We do not sell or share any personally identifiable or other information of End Users to any third parties, except, of course, to the applicable Client whose website you are using.

If you’re uncomfortable with how a website uses your information, the GDPR outlines the ‘right to be forgotten. For example, websites must legally delete your information when requesting to cancel your account.

3. Your Use of Cookies

Cookies are files on your computer that contain personal settings for specific websites. The term supposedly comes from ‘magic cookies,’ a UNIX-based Operating Systems (OS) token.

In any case, websites use cookies to track what you do within them. For example, cookies enable you to stay logged in even if you leave the website (although there are limitations). In accordance with the European Union’s Cookie Law and the new ePrivacy Regulation, the creation of a privacy policy sites needs to inform visitors about their use of cookies and provide an option to disable them. Here is an excerpt from the section on cookies in our privacy policy:

We use cookies, tracking pixels and related technologies on our website. Cookies are small data files that are served by our platform and stored on your device. Our site uses cookies dropped by us or third parties for a variety of purposes including to operate and personalize the website. Also, cookies may also be used to track how you use the site to target ads to you on other websites.

The above explains how we use cookies and what they are. Later in the policy, we also discuss how you can opt out of using cookies, including those served by third-party services on our website (such as Google and MailChimp).


One of the most well-known data protection laws is the General Data Protection Regulation (GDPR), which came into effect in 2018. The European Union (EU) implemented GDPR to give internet users rights over their data.

When you write a privacy policy, these rules give users more power over collecting data. It also introduced a “privacy by design” model that requires companies to consider user privacy when designing their business practices, systems, and processes.

The GDPR applies to websites and applications targeting residents of the European Economic Area (EEA), regardless of where the website or application is located. The law has become the blueprint for many other modern privacy laws.


Another landmark privacy law is the California Consumer Privacy Act (CCPA), also enacted in 2018. The CCPA was the first comprehensive privacy law passed by every state in the United States. It’s designed to give users living in California more control over the information companies collects about them.

CCPA is similar to GDPR but is generally considered less restrictive. For example, both laws give users more control over their data collection and processing, but the GDPR has stricter rules on using cookies and user consent. You should check out our cool infographic showing the differences between CCPA and GDPR.

Electronic Privacy Directives and Regulations

Before the CCPA and GDPR, the ePrivacy Directive (also known as EU Cookie Law) was the EU’s primary regulator of internet privacy. It ensures that the website obtains the user’s consent to place non-essential cookies on their browser. The directive will be amended to become the Electronic Privacy Regulation (ePr), which will be used in conjunction with the GDPR. However, the European Commission has yet to agree on a final text and has delayed efforts indefinitely.


The Personal Information Protection and Electronic Documents Act (PIPEDA) is Canada’s privacy law. It gives Canadian internet users the right to consent to the collection of their data and the right to access and challenge the accuracy of their information. According to PIPEDA, an individual’s data may only be used for collection purposes.

Fundamental principles of the law are enhanced accountability, determination of the purpose of data collection, appropriate use of consent, and restriction of the group of sensitive or personal data.

Additionally, it is designed to limit personal information use, disclosure, and retention. Data must be secure and accurate and should be accessible to individuals. Additionally, individuals must be able to challenge organizations that do not comply.

4 of the Best Privacy Policy Creating Services to Consider

Privacy Policy Creation
Privacy Policy Creation Guide

Although we thoroughly recommend the services we include in this section, you should always review the language of any privacy policy you generate with any of them to be safe. Let’s take a look at the options.

1. iubenda

iubenda is an online website privacy policy generator that stands out thanks to its ease of use. It uses modules to help you pick the exact clauses your privacy policy should include and adjust their terms depending on which services you use. For example, if you’re part of the Amazon Associates program, you can add the necessary language to your policy with a single click.

Key Features:

  • It uses a simple module system to build a comprehensive privacy policy.
  • Lets you customize your policy using your company’s information.
  • Enables you to add necessary clauses for several popular third-party services, including Amazon Associates and Google Analytics.
  • Finally, Provides automatic updates to your policy based on any new regulations.

Price: Free and paid plans are available

2. TermsFeed

TermsFeed enables you to generate basic privacy policies in minutes and customize them using your site’s information. Each time you want to create a new approach, the service will walk you through a questionnaire to help you determine the clauses you need. When the process is over, you’ll receive your new policy via email in seconds. The platform also allows you to update your policies automatically as laws change.

Key Features:

  • Enables you to generate custom privacy policies using a simple questionnaire.
  • It lets you adjust your approach to comply with national and international laws.
  • Provides automatic policy updates whenever the law changes.

Price: Free and paid plans are available

3. Shopify’s Privacy Policy Generator

Shopify’s Privacy Policy Generator is narrower than the other discussed tools. Its clauses are tailored for Shopify websites specifically. However, you can generate one of their policies in seconds and use it to check out essential clauses regarding dealing with payment information.

Key Features:

  • Lets you generate a privacy policy for your Shopify store.
  • Enables you to outline how you deal with customer payment information.
  • Gives you the ability to customize your privacy policy based on your store and its location.

Price: Free, but you need a Shopify subscription to get the most out of it

4. Termly

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Creation of a Website Privacy Policy Using iubenda

When you need to write a privacy policy, for this portion of the piece, we’ll use iubenda, given its ease of use and reasonable pricing structure. To get started, go to the service’s homepage and click on the GENERATE YOUR POLICY button at the top right of the page. On the next window, enter your website’s URL and click the blue button:

The service will ask you to register a free account or log in using Facebook. Either way, when you’re in, you’ll see an option to add any services your website uses to your privacy policy:

Clicking on the button will show you a list of clauses you can add:

As you include more services, they will automatically be added to your privacy policy. You can preview it at any time by clicking on the Preview widget to the right of your dashboard:

When you’re done adding services, click on the Next button at the bottom of the page. You’ll now need to enter your company’s name and address, then click on Next again:

On the final screen, you’ll find options to embed your policy into your website:

That’s it! Your privacy policy will be good to go if you’ve included all aspects of collecting data. Do remember to give it a full read before publishing it, though!


Website privacy policies don’t get the spotlight they deserve. However, they’re essential elements of any website that takes data protection regulations seriously. On top of enabling you to keep your operations above board, privacy policies also outline how your site handles personal information, which should help put visitors’ minds at ease.

If you don’t know where to start when it comes to creating a website privacy policy, here are three online generators that are easy to use and feature-packed:

  1. Iubenda: A module-based privacy policy generator that supports dozens of third-party services.
  2. TermsFeed: This simple service enables you to create a basic policy through a questionnaire.
  3. Shopify’s Privacy Policy Generator: This generator is tailor-made for Shopify stores.
  4. Termly creates it wholly and simply.

After reading about how to write a privacy policy, do you have any questions about the clauses you should include? Let’s talk about them in the comments section below!