Product Design & Development Ultimate Guide

When inventing products, we are creating for people. Check the best beginners tutorial & guide for product design & development process

By Claudio Pires
Updated on November 13, 2022
Product Design & Development Ultimate Guide

When inventing products, always recognize that you are creating for people. Let’s conduct a more personal review of defining the best product vision, strategy, and design process. What is a product? Until recently, the term was only used for tangible things and was often present in retail stores. Today, that also means digital products. Apps and websites are modern products that use the best product design services. Check out the best beginners tutorial and guide for product design & development process.

Design is the most important “feature” in building great products. We’ve entered a phase where product design dominates. So, it sets companies apart and gives them a natural edge over the competition.

Whether you’re a designer, developer, or product manager. Project manager, marketing manager, or project manager. Understanding the product development process (and providing a reference guide) is vital to creating your best work.

This article will focus on fundamental principles and methods to help you create great products. I start with global things. Like the content of product design and work my way down to the various stages of product design. Such as research, idea generation, testing, and validation.

What Does Product Design Stands For?

Before we start discussing the definition of product design and answer the question. “What is product design?” we must re-evaluate the purpose of “product.” Until recently, the term was only used to refer to tangible things and was often present in brick-and-mortar stores. But “product” and the product development process now apply to digital products; modern product examples include websites and phone applications.

There are even product designers, so-called UX designers, who focus exclusively on the usability of digital products. With this information in mind, there are many elements to creating a great product. With design features being one of the essential attributes. Starting with a seamless online app to the functionality of executive office chairs. Every successful product starts with great design.

Whether designing cutting-edge audio equipment or developing complex medical diagnostic systems. Product design spans many industries, including healthcare, lifestyle, interior design, automotive, and more. In this article, we examine the definition of product development. So, the role of a product designer, including job prospects, requires skills and industry statistics. Keep reading to find out more on the product design and development process guide and tutorial.

Defining Product Design: Understanding the Industry

In an age where the only constant changes, our culture as consumers is constantly evolving. As technology recreates an ever-increasing role in our daily lives, we want everything at the touch of a button and the most custom experience possible.

Whether we’re using our smartphones to order food or browse apps in our new home, we all rely on technology in all its forms to meet every need. So how does product design fit into how we consume goods and services?

Product design, as a verb, aims to develop a new product to be on sale by a company to customers. Designing a product is an inclusive concept, essentially the efficient generation and development of ideas through the design process, resulting in new products. Therefore, it is an essential aspect of new product development.

However, many business experts arrange that product development is the method of identifying market opportunities, clearly defining user needs and problems, developing an appropriate solution to that problem, and validating the solution with real users.

Therefore, when designers consider a high-quality product or feature, they need to understand the business goals, understand the elements of useful design, and be capable of answering the following questions:

  • Firstly, What problem are we going to solve?
  • Secondly, Does anyone have this problem?
  • Finally, what do we want to achieve?

Answering these questions allows design engineers to understand the product’s user experience, not just the design’s interactive (feel) or visual (look) part. In addition, these design principles apply to both physical and digital product design.

Finding a Solution to a Problem Involves The Following Stages

  • Research: To gain a deeper understanding of your consumer audience, you need to conduct and collect research to target the population you are designing your product/service. This is crucial.
  • Definition: Create an opinion based on user needs and insights.
  • Brainstorming: During this stage of product development, design thinking and brainstorming are under the need to generate various solutions.
  • Prototype: After narrowing down your design concept, build a prototype (or set of prototypes) to test your hypothesis. By creating a prototype, a designer can determine if he is on the right track and often generate additional ideas you would not have thought of to simplify product development further. However, physical prototyping tools can be costly depending on the product, so the digital design is much less expensive in the early stages of product design and addresses weaknesses.
  • Test: Contact your users for feedback.

As we’ve already discussed, developing and building great products (and great brands) depends on forward-thinking design implementation. Companies today rely on their product design teams to give their product or service an aesthetic and functional advantage over the competition while remaining relevant in a never-ending technological advancement.

Product designers help define the experience and user interface (aka “user experience” or UX and “user interface” or UI) of products, as well as define the branding and marketing strategies for those products. So essentially, it’s about creating a brand and implementing that identity at every stage of the development or service life cycle and design strategy. Aesthetically, experientially, tactilely, ergonomically, and technically, of course, Up.

How To Discover A Problem to Solve In 7 Steps?

During the product design process, the discovery phase allows us to review our assumptions and collect and analyze data, which helps us determine a particular project’s purpose, potential, and risks. As a result of finding problems, we can identify and systematize customer needs, analyze the needs of target groups or evaluate the market potential of designed products.

Tools commonly used at this stage (depending on the nature of the project) are:

  1. UX Audit: Review existing digital products to ensure they meet business, UX, and accessibility requirements.
  2. Personal in-depth interviews: Get a deep understanding of users and touch on their needs, motivations, and problems.
  3. Market research: Discover the target audience and trends for a product or service.
  4. Protopersonas: Provides a starting point for organizations to evaluate products and create some early design assumptions.
  5. Data Analysis: Answer all the “how much” and “how long” questions.
  6. Service Blueprint: View the service delivery process from the customer’s perspective and break down the project into manageable parts and milestones.
  7. Surveys: Collect customer feedback and help you understand user behavior. So, an excellent final step for product design, development guide, and tutorial.

Problem Verification Guide: Product Design Tutorial

Once the problem is defined, it is important to validate it. We have to check if the idea needs to be modified and if it is suitable for the market. Choosing the wrong design challenge can create a product that does not correctly meet user needs. To this end, it may be worth conducting further research, including focus groups, user interviews, surveys, and observations.

If you need help with a UX research plan or want to convince your clients to do some research, check out our templates in Figjam. Here’s how you can plan and organize your research phases step by step!


The next step is the pre-production phase. During this product design process step, the team generates ideas to solve predefined problems and lays the foundation for designing the application’s user interface.

Again, brainstorming is a great idea to let your imagination run wild and develop numerous ideas as potential without focusing on boundaries. Though spontaneous, brainstorming is essential in developing solution ideas with stakeholders.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.