The world of eCommerce is growing at an incredible pace. It is truly disrupting the way goods transactions were carried out in the past. It is the only trillion-dollar industry growing at double digits yearly. Today, almost anybody can start an online business. Ecommerce dropshipping platforms, such as WordPress, Magento, and Shopify, have made it super simple. Anybody can run an eCommerce business with an amount as low as $20 monthly. Learn the best and most effective ways to promote a dropshipping eCommerce store and increase sales.
Dropshipping has changed over the past few years. Companies such as Spocket as taking dropshipping to the next level by sourcing from US and EU suppliers, reducing the time it takes for the customer to receive their product.
Dropshipping is a popular fulfillment method that has grown out of the entrepreneurial spirit of the current tech era. Before diving into details about the dropshipping model, let’s first talk about the traditional eCommerce business models. Here’s what it looked like some 10 years ago:
- Firstly, anybody starting as an eCommerce store owner would have to buy some inventory before they set up their website.
- Secondly, they would need a physical warehouse to keep the inventory.
- Finally, they would need a high-performing website.
But there are problems with traditional e-commerce business models. Not only does it require you to have adequate inventory at all times, but it also means that you would suffer losses if the products do not sell. There’s also the obvious problem of space to keep that inventory.
In Comes the Dropshipping Model
The dropshipping model eliminates this problem. As a drop shipper, you do not have to own inventory – you act as an intermediary between the buyer and the supplier. The online buyer orders on your website. You convey this to the supplier, who delivers the product to the buyer in the given time.
Although profit margins are low, the dropshipping model eliminates inventory risk. This encourages more and more people to start their online businesses – especially millennials and Gen Z’ers with incredible digital marketing capabilities.
How You Can Promote Your Dropshipping Ecommerce Store
Now that you have an idea of what the drop-shipping model involves, let’s take a look at some helpful marketing strategies to promote your dropshipping eCommerce store:
Run Facebook Ads to Promote a Dropshipping Ecommerce Store
According to Statista, by the first quarter of 2023, the number of Facebook users had reached a whopping 2.95 billion active monthly users. This shows the massive reach this social media platform has.
Facebook ads can be customizable to the core. From your daily budget to your target audience and goals, you can be very specific with your Facebook ad campaigns. You can also choose where you want your ads to be seen. For instance, you can display your ads on messenger, the audience network, Instagram, etc.
The fantastic thing about Facebook is that it allows you to manage multiple ads and analyze their performance through a single platform. So, a great method to promote a dropshipping eCommerce store and increase sales.
Create High-Quality Videos
According to a state of video marketing survey published by Wyzowl, 72% of people would prefer watching a video to learn about the product or service when both text and video are available on the same page.
You have quite a few options, from how-to videos to vlogs, depending on what kind of product you are selling.
Make sure you are adding a catchy call-to-action towards the end.
Use Remarketing Smartly
When it comes to eCommerce, you know that the competition is stiff. According to a blog on Kissmetrics, 98% of your website visitors might not sign up with you. This is where remarketing comes in.
As the name suggests, remarketing is a marketing strategy to target people who have previously visited your website but did not make any purchases. Since they visited your website, you know the intent was there.
Using display ads, you can remarket to that particular audience. These people will be 70% more likely to convert.
Use Instagram Influencer Marketing to Promote a Dropshipping Ecommerce Store
Micro-influencers have become a new social media phenomenon. They are not celebrities or experts – they are just regular people who share content about their interests and have substantial followers.
If you are selling fashion products, you might want to get on board an influencer trusted for fashion advice.
Hearing them endorse your products makes people more likely to buy them. Campaigns driven by micro-influencers have 60% more engagement rates. So, influencer marketing works because people love to hear from somebody like them. What’s more, it humanizes your brand.
Before selecting a micro-influencer, make sure you have checked their Instagram accounts. They should have thousands of followers, and their posts should be very engaging.
Want to learn more about influencer marketing? Here’s a brief guide on influencer marketing to promote a dropshipping eCommerce store and increase sales.
Have an Active Blog To Help Dropshipping
As a dropshipping merchant or any business owner, you want to establish credibility with the online audience. Blogging is one of the most effective ways to do that.
People read blogs all the time, and they love them. According to WordPress, 409 million people read around 21.9 billion blog pages monthly.
Moreover, blogs are great for SEO purposes. With relevant, high-quality content, you are viewed favorably by Google, and it will be more likely to rank you higher, enhancing your organic reach.
Add Customer Reviews, Ratings, and Testimonials on Your Website
Customer reviews, ratings, and testimonials are crucial in the online world. 63% of online users indicate that they are more likely to buy from a website with customer reviews and product ratings.
As a dropshipping merchant, having testimonials written by your customers inspires trust. It shows that you have made successful sales. Finally, encourage your customers to rate your products and write about their experiences. This will encourage potential customers to buy from you. As a result, an amazing way to promote a dropshipping eCommerce store and increase sales.
To Conclude Dropshipping
In conclusion, becoming a successful dropshipping merchant requires you to implement tactics, test them, analyze them and continue with the ones that work. It demands continuous hard work. You will face hurdles along the way, but you have to continue. Persistence is key.
Keep Your Customers Coming Back
It’s no longer a secret: It costs far more to acquire new customers than to win them back. Once you’ve convinced him that he needs your product or service, it’s easy to keep him returning for more. How to Retain Customers and Sell More Products is Dropshipping? Here are some tips to get him back to your site:
- Create your brand: Investing in custom packaging or private label products will pay off. Find dropshipping suppliers who can help you create your packaging or private-label products;
- Create a newsletter: You can communicate your latest blog posts and news on your store.
- Get your social network active: A helpful post on Facebook can get you a few clicks, increase your store’s popularity and encourage some customers to come back and buy. In short, the customer has not forgotten you;
- Giving gifts: Physical or digital, purely promotional or not, skills are essential in business and any relationship. It creates a two-way relationship and shows your customers that you value them. When you need advice, think of a practical everyday gift that won’t end up in the closet or trash;
- Send promotions and special offers.
It would help if you understood that increasing dropshipping sales is a long-term undertaking. When it comes to dropshipping, there is no single answer. You have to test repeatedly until you find the key to success.
Still new to dropshipping? Drop in your questions in the comments section below!
Sajjad Shahid, Ecommerce Community Manager at Cloudways
Author Bio: Sajjad is an Ecommerce Community Manager at Cloudways – A Managed Ecommerce Hosting Platform. He loves helping Ecommerce store owners, merchants, and marketers establish their businesses and startups.
