The world of ecommerce is growing at an incredible pace. It is truly disrupting the way transaction of goods was carried out in the past. In fact, it is the only trillion dollar industry that is growing at double digits every year. Today, almost anybody can start an online business. Ecommerce dropshipping platforms, such as WordPress, Magento and Shopify, have made it super simple. Anybody can run an ecommerce business with an amount as low as $20 a month.
Dropshipping is a popular fulfillment method that has grown out of the entrepreneurial spirit of the current tech era. Before we dive into details about the dropshipping model, let’s first talk a bit about the traditional ecommerce business models. Here’s what it looked like some 10 years ago:
- Anybody starting out as an ecommerce store owner would have to buy some inventory before they set up their website.
- They would need to have a physical warehouse to keep the inventory.
- They would need a high-performing website.
But there are problems with the traditional e-commerce business models. Not only does it require you to have adequate inventory at all times, it also means that you would have to suffer losses if the products do not sell. There’s also the obvious problem of space to keep that inventory.
In Comes the Dropshipping Model
The dropshipping model eliminates this problem. You, as a dropshipper, do not have to own inventory – you act as an intermediary between the buyer and the supplier. The online buyer orders on your website. You convey this to the supplier who delivers the product to the buyer in the given time.
Although profit margins are low, the dropshipping model completely eliminates inventory risk. This encourages more and more people to start their own online businesses – especially millennials and Gen Z’ers who have incredible digital marketing capabilities.
How You Can Promote Your Dropshipping Ecommerce Store
Now that you have an idea of what dropshipping model involves, let’s take a look at some useful marketing strategies to promote your dropshipping ecommerce store:
Run Facebook Ads
According to Statista, by the first quarter of 2018, the number of Facebook users had reached a whopping 2.19 billion active monthly users. This shows the massive reach this social media platform has.
Facebook ads can be customizable to the core. From your daily budget to your target audience and goals, you can be very specific with your Facebook ad campaigns. You can also choose where you want your ads to be seen. For instance, you can display your ads on messenger, audience network, Instagram, etc.
The amazing thing about Facebook is that it allows you to manage multiple ads and analyze their performance through a single platform.
Create High-Quality Videos
According to state of video marketing survey published by Wyzowl, when both text and video are available on the same page, 72% of the people would prefer watching a video to learn about the product or service.
From how-to videos to vlogs, you have quite a few options depending on what kind of product you are selling.
Make sure you are adding catchy call-to-actions towards the end.
Use Remarketing Smartly
When it comes to ecommerce, you know that the competition is stiff. According to a blog on Kissmetrics, 98% of your website visitors might not sign up with you. This is where remarketing comes in.
Remarketing, as the name suggests, is a marketing strategy to target people who have previously visited your website, but did not make any purchases. Since they have visited your website, you know that the intent was there.
Using display ads, you can remarket to that particular audience. These people will be 70% more likely to convert.
Use Instagram Influencer Marketing
Micro-influencers have become a new social media phenomenon. They are not celebrities or experts – they are just regular people who share content about their interests and who have a substantial number of followers.
If you are selling fashion products, you might want to get on-board an influencer who is trusted for fashion advice.
Hearing them endorse your products makes people more likely to buy them. Campaigns driven by micro-influencers have 60% more engagement rates.
Influencer marketing works because people love to hear from somebody like them. What’s more, it humanizes your brand.
Before selecting a micro-influencer, make sure you have checked their Instagram accounts. They should have thousands of followers and their posts should be very engaging.
Want to learn more about influencer marketing? Here’s Cloudways’ brief guide on influencer marketing.
Have an Active Blog
As a dropshipping merchant, or any business owner for that matter, you want to establish your credibility with the online audience. Blogging is one of the most effective ways to do that.
People read blogs all the time and they love it. According to WordPress, 409 million people read around 21.9 billion blog pages every month.
Blogs are also great for SEO purposes. With relevant, high-quality content, you are viewed favorably by Google and it will be more likely to rank you higher, enhancing your organic reach.
Add Customer Reviews, Ratings and Testimonials on Your Website
Customer reviews, ratings and testimonials are of crucial significance in the online world. 63% of online users indicate that they are more likely to buy from a website that has customer reviews and ratings about products.
As a dropshipping merchant, having testimonials written by your customers inspires trust. It shows that you have made successful sales.
Encourage your customers to rate your products and write about their experiences. This will encourage potential customers to buy from you.
Becoming a successful dropshipping merchant requires you to implement tactics, test them, analyze them and continue with the ones that work. It demands continuous hard work. You will face hurdles along the way, but you have got to continue. Persistence is key.
Still new to dropshipping? Drop in your questions in the comments’ section below!
Sajjad Shahid, Ecommerce Community Manager at Cloudways
Author Bio: Sajjad is an Ecommerce Community Manager at Cloudways – A Managed Ecommerce Hosting Platform. He loves helping out Ecommerce store owners, merchants and marketers in establishing their businesses and startups.