Responsive Images in HTML: A Practical Guide

In this beginner's guide you'll learn practical methods to make responsive images in HTML and enhance your web development techniques

Updated on February 4, 2024
Responsive Images in HTML: A Practical Guide

In the era of a multitude of device sizes and varying internet speeds, responsive web design is growing in importance. It ensures a consistent and user-friendly browsing experience across different devices, from the smallest smartphones to the largest desktop monitors. In this beginner’s guide you’ll learn practical methods to make responsive images in HTML and enhance your web development techniques.

A critical component of responsive design is the use of responsive images. In this guide, we will delve into the concept of responsive images in HTML, exploring their importance, understanding the use of HTML image tags and attributes, and highlighting various techniques to implement responsive images. We will also touch on browser support and fallback strategies, enabling you to master the art of responsive images.

What Are Responsive Images? 

Responsive images are images that scale and change depending on the viewing environment, be it a large desktop monitor or a small mobile phone screen. They are essential for creating a versatile and user-friendly website that can adapt to different screen sizes and resolutions.

The key benefit of responsive images is their ability to deliver a high-quality visual experience without compromising performance. By serving images that best fit the viewer’s screen size, you can prevent unnecessary data usage and improve page load times, which can impact user experience and SEO ranking.

However, implementing responsive images in HTML can be a complex task. It involves understanding various HTML image tags and attributes, learning different responsive image techniques, and staying updated with browser support and fallback strategies.

Understanding the HTML Image Tag and Attributes 

Before we explain how to implement responsive images in HTML, let’s run through the basics of HTML image tags.

Introduction to the HTML img Tag and Its Purpose

The HTML <img> tag is the foundation of displaying images on websites. It’s used to embed an image in a webpage and has several attributes that allow for more control over how the image is displayed.

The <img> tag is an empty tag, meaning it contains attributes but doesn’t have a closing tag. The image source (URL to the actual image file) is specified in the src attribute, and other attributes like alt, width, and height can be used to further manipulate the image.

Understanding the src Attribute for Specifying Image Sources

The src attribute specifies the path or URL where the image file is located. The path can be absolute, pointing to an image hosted on another server, or relative, pointing to an image within the same directory as the HTML file.

While the src attribute is essential, it doesn’t provide much flexibility for responsive images. It only allows for one image source, which can be problematic when dealing with different screen sizes and resolutions. Keep reading this beginner’s guide you’ll learn practical methods to make responsive images in HTML and enhance your web development techniques.

Using the alt Attribute for Alternative Text To Make Responsive Images with HTML

The alt attribute is used to provide alternative text for an image. This text is displayed if the image cannot be loaded and is also used by assistive technologies like screen readers to describe the image contents to visually impaired users with web development learn about images.

Alternative text is crucial for accessibility and SEO. It helps search engines understand the content of the image, contributing to better indexing and ranking in search results.

Exploring the width and height Attributes

The width and height attributes define the dimensions of an image. By default, these attributes are measured in pixels, but they can also be defined in percentages to create responsive images.

While setting these attributes can help control the display of an image, it’s important to note that they don’t resize the actual image file. Therefore, serving a large image with small dimensions can still result in slow page load times and excessive data usage.

Responsive Image Techniques in HTML 

Now that we understand the basics of image tags, let’s see how to make our images responsive in this beginner’s guide.

CSS Media Queries and the srcset Attribute To Make Responsive Images with HTML

CSS media queries are a powerful tool for building responsive designs. They allow you to apply different CSS styles based on the viewing device’s characteristics, like its width, height, or pixel density.

The srcset attribute complements media queries by providing multiple image sources for the browser to choose from. You can specify different image files along with their widths, and the browser will select the most suitable one based on the screen size and resolution.

The picture Element and Art Direction

The <picture> element is another useful tool for implementing responsive images. It works similarly to the srcset attribute, but it offers more control over the image source selection.

With the <picture> element, you can use media queries to specify which image source to use under certain conditions. This allows for art direction, where you can serve different images depending on the viewing context, not just the screen size or resolution following this practical guide for HTML images.

Lazy Loading and Progressive Loading

Lazy loading and progressive loading are techniques that can enhance the performance of a website by controlling how and when images are loaded.

The Lazy loading delays the loading of images until they’re about to enter the viewport. This can significantly improve initial page load times, particularly on pages with many images.

Progressive loading, on the other hand, loads an image in stages, starting with a low-quality version and gradually increasing the quality as more data is received. This provides a better user experience by giving the illusion of faster load times.

Working with Different Image Formats

Understanding different image formats and their characteristics is also key to mastering responsive images. In many cases, you will need different image formats for different devices or screen sizes. JPEG, PNG, GIF, and SVG are some of the most common formats, each with its strengths and weaknesses.

For example, JPEG is great for photographs, while PNG is ideal for images with transparent backgrounds. GIF is used for animated images, and SVG is perfect for vector graphics that need to scale without losing quality.

Browser Support and Fallback Strategies

Finally, it’s essential to consider browser support and have fallback strategies in place when working with responsive images. Not all browsers support the latest HTML features, so it’s important to provide alternative solutions for those that don’t.

For instance, if a browser doesn’t support the srcset attribute or the <picture> element, you can use JavaScript or CSS techniques to implement responsive images.


In conclusion, incorporating responsive images into your website design is essential for improving user experience, boosting SEO rankings, and conserving data usage. 

Remember, the ultimate goal is to provide an image that fits well within the viewer’s screen size and resolution without compromising on the quality or the loading speed. Additionally, being prepared with fallback strategies can ensure that your website remains accessible to users across all browsers.

Author Bio: Gilad David Maayan

Gilad David blog author David Maayan

Gilad David Maayan is a technology writer who has worked with over 150 technology companies including SAP, Imperva, Samsung NEXT, NetApp and Check Point, producing technical and thought leadership content that elucidates technical solutions for developers and IT leadership. Today he heads Agile SEO, the leading marketing agency in the technology industry.