If you’re in a business that depends on sales (and honestly, who isn’t in a business that depends on sales?), then you know that the conversion from a lead into a sale isn’t a straight line. And the more easily you’re able to convert people (and keep them happy), then the more secure your future will be.
How To Revitalize Your Lead Management System?
But how you manage those leads can be a game changer and one that many companies can stand to improve. Take this statistic, for example: Of all the leads generated, companies don’t follow up on 8 out of 10 of them—a full 80 percent.
Part of the problem may be a lack of connection between departments. Sales don’t and shouldn’t work in a vacuum, but needs to connect with marketing, customer service, and more in order to fully maximize the potential of leads. How else can you change your lead management process? This graphic explains it.