Rich Snippets WordPress Plugins

Learn what rich snippets are, why they’re important for SEO, how you can get them for your site, and the best WordPress plugins for it.

By Claudio Pires
Updated on October 17, 2022
Rich Snippets WordPress Plugins

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows precisely what rich snippets are. But, for SEO newbies, a rich snippet is a vague term. What are rich snippets exactly? Time to explain rich snippets, why they’re essential for SEO, how you can get them for your site, and the best WordPress plugins.

For quite a while in the SEO world, Rich Snippets have been an exciting and oft-talked-about topic. While, according to Google, they don’t directly impact search rankings, they almost certainly help websites stand out from the crowd and can, therefore, significantly increase the chances of someone clicking on your page.

So, what exactly are Rich Snippets? What are the benefits of adding Rich Snippets? How can you use them with WordPress, and which are the best plugins for the job?

What are Rich Snippets?

Rich Snippets WordPress Plugins
Rich Snippets WordPress Plugins

Rich Snippets is an umbrella term that refers to a range of structured data markups created to help search engines better understand web pages’ content.

Let’s take a look at an example. Say you’re running a movie review website. Under normal conditions, your review of a particular movie will show the page title, page description, date, and page URL in the search engine results. However, with the help of structured data markup, you can add things such as the name of the person/author writing the review and a star rating.

Doing so will naturally help make your website stand out from the crowd regarding search appearance. Put simply: A user keen on reading a review of Forrest Gump will be more likely to be drawn to your site than your competitors.

Rich Snippets can support different markups, such as Schema.org, microformats, and RDFa.

You can also use Rich Snippets to show varied content types. Have you ever looked up a person using Google and, in addition to the normal search results, also found their LinkedIn page? Yes, that’s an example of data markup. Ever searched for a recipe and found details such as preparation time? Or a particular event and found RSVP details too? Again, both are examples of Rich Snippets!

Benefits of Rich Snippets WordPress Plugins

To reiterate, the existence of Rich-Snippets isn’t a major metric that Google takes into account directly. In others words, search engines won’t outright punish your website simply because it doesn’t make use of Rich Snippets. However, the indirect importance of Rich Snippets shouldn’t be underestimated since it goes a long way towards serving many not-so-obvious benefits. For instance:

  • Rich Snippets can help users quickly determine the relevance of particular search results.
  • Rich Snippets can significantly help reduce a website’s bounce rate. Which are you more likely to click? A result about an app or movie review that’s pure text or one that gives additional info, such as ratings and further details? This is where Rich Snippets can prove extremely useful.
  • Rich Snippets can help search engines better understand your content and return additional beneficial results to particular users.

So, how do you add Rich Snippets to your WordPress website? Well, there are a number of helpful plugins to do almost all the hard work!

The Best Rich Snippet Plugins for WordPress

Let’s look at six of the best WordPress Rich Snippet plugins (free and premium).

WordPress Review Plugin The Ultimate Solution for Building a Review Website

WordPress Review Plugin: The Ultimate Solution for Building a Review Website

Is your website running on WordPress? Does it contain reviews of products, services or other content? At MyThemeShop. they notice how important it is to have interactive smart reviews on your website. So, using ratings, structured data, shortcodes, user reviews and affiliate buttons.

With this in mind, we’ve created a WordPress review plugin that includes all the advanced features you need to run a full-fledged review site.

The WP Review plugin gives you an all-inclusive solution to create a complete review website in any niche without any design or technical skills. It helps you create high-converting, informative reviews that help potential customers make purchasing decisions. It boosts your SEO efforts by adding 19 different plan types. So, it makes it easier and more efficient for search engines to analyze and interpret web pages. So they can return informative results to users. with 40,000+ activate site running it.

Schema & Structured Data for WP & AMP

Schema & Structured Data for WP & AMP

Schema and structured data for WP and AMP Add Google Rich Snippets markup according to Schema.org guidelines to build your SEO site. (AMP Compatible) Schema Types:

Currently we have over 35 schema types such as Blog Posts. News Articles, Local Businesses, Websites, Articles, Recipes, Products and Video Objects. We will add all schema types in the future. You can ask for what you want and we’ll add it for you! Conditional Display Fields:

This means you can include or exclude posts, pages, post types, categories, and more! Knowledge base support: Identify organizational or individual-based content with data type options.

Full AMP Compatibility: Supports AMP for WP and AMP by Automattic plugins. with 100,000 active installation this is a great plugin.

Wp Rich Snippets WordPress Plugins

WP Rich Snippets is an excellent premium offering that lets you easily add Rich Snippets to your site and for a diverse range of content. You can add structured data for reviews, recipes, articles, videos, and even author/editor ratings. It’s also supported by various custom add-ons to help those who need things such as WooCommerce integration, custom shortcodes, snippets for locations and maps, and so on.

Key Features

  • Easy setup — easy to install, implement, and configure.
  • Extensive documentation — extensive and detailed documentation available for all users.
  • Excellent support — easy to access, helpful support.
  • Translation ready — WP Rich Snippets is prepared to be translated into any language.
  • Extension add-ons — a valuable collection of add-ons to provide functionality for users who need more than the norm.
  • Schema types — support for all popular schema.org markup types.
  • Editor/user reviews — numerous ways to rate and review content (including percentage, votes, and user aggregate ratings).

The Personal plan costs $69 a year and lets you use the plugin on one domain. Check out the official pricing page for other projects, including those for multiple parts and specific add-ons.

Wp Review Pro

WP Review Pro, by popular WordPress theme provider MyThemeShop, is billed as an all-in-one solution for creating reviews on a WordPress-powered website. It’s fast, features a responsive design, and has several different styles, including a point rating system, a circular rating system, a star rating system, and a percentage rating system, as well as the ability to add pros and cons to a given review.

Rich Snippet WordPress Plugin Wp Review Pro
Rich Snippet WordPress Plugin

WP Review Pro can also be used to generate user-submitted ratings and reviews and comes with its own custom widgets and shortcodes.

Pricing starts at $39 for a single license, which, amazingly, allows you to use the plugin on unlimited websites!

All In One Schema.org Rich Snippets (Free)

All in One Schema.org Rich Snippets is an excellent option for adding Rich Snippets to WordPress, especially if you’re unwilling (or unable) to go for a premium option. Much like WP Rich Snippets (mentioned above), it’s particularly good for adding specific Rich Snippets to a wide variety of content, such as reviews, events, apps, people, products, recipes, videos, articles, and so on.

Rich Snippet WordPress Plugin All In One Schema.org Rich Snippets (Free)
Rich Snippet WordPress Plugin

What’s more, All in One Schema.org Rich Snippets is also open source with whopping 70,000-plus active installations!

Wp Product Review (Free)

WP Product Review is one you’ll want to consider if you’re running a pure product review-type website. It lets you add details such as the pros and cons of the products being reviewed and the ability to rate them under different segments.

Wp Product Review (Free)
Rich Snippet WordPress Plugin

For example, let’s say you’re running a smartphone review site. WP Product Review will allow you to add the specific advantages of the smartphone in question and its cons or negative points. You could then rate it on different scales, such as battery life, processor and hardware, support, camera quality, etc.

What’s more, as with Rich Reviews (mentioned above), WP Product Review also supports user-submitted reviews and boasts more than 50,000 active installations. So it is the most popular plugin on this list!

Bonus: Also Worth A Look

The following (free) WordPress plugins will help you add and work with Rich Snippets on your site. Their features and functionality are almost on par with many of the plugins mentioned above, although they don’t have that many active downloads yet.

  • Schema App Structured Data: Let you add Schema.org structured data as Rich Snippets. Currently has more than 10,000 active installations.
  • WP SEO Structured Data Schema: Lets you add Rich Snippets for different types of content. Currently has more than 40,000 active installations.
  • Author hReview: This Lets you add author or editor ratings and shows them as Rich Snippets. Currently has more than 1,000 active installations.

Rich Reviews (Free) Outdated

The focus of Rich Reviews is to let you add Rich Snippets to your pages through user ratings and reviews, meaning users can submit their reviews of your products and services, which you can then choose to moderate and display as you wish.

Rich Snippet WordPress Plugin Rich Reviews (Free) Outdated
Rich Snippet WordPress Plugin

Done well, allowing users to submit their reviews (which will then show up as Rich Snippets in the search results) can be a real boon to your brand, assuming the reviews are all good. However, user-submitted reviews and their moderation won’t be everyone’s cup of tea, making this particular plugin more niche than the others mentioned here.

Rich Snippets WordPress Plugins Final Thoughts

WP SEO Structured Data Schema

Although you’ll not want to use it on every single post and page of your website, when warranted (such as when writing reviews, for example), Rich Snippets can be a great addition to your site and, luckily, using it with WordPress could hardly be easier! Choose an appropriate Rich Snippet plugin (depending on your requirements and budget), and you’re good to go!

Oh, and finally: Whichever plugin you choose, check the results with Google’s Official Structured Data Testing Tool to ensure you’ve implemented everything correctly!

Used/using Rich Snippets on your site? Thoughts?

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.