Email marketing is still a powerful tool to manage relationships with your customers. A lion’s part of B2B marketers seizes emails to promote their services. While many companies stick to the ever-green means, others are trying to add colors in their strategy. Thus, the question arises: Are sales email templates still on the agenda? This article reveals the upsides and downsides of using template mailing lists. In this article, we’ll explore the pros and cons of sales email templates.
The Benefits of Using Email Templates
1. Minimize Efforts
Email templates can save you a lot of effort. The process of designing a personalized email and testing it requires solid time. Thanks to templates, it’s no longer needed. All you need is to insert a few contact details, and voila! The time saved on creating the email can be used at another stage. It might be wise to focus on content optimization to get better conversions. You can use professional writing services to make your content look top-level.
2. Track Campaign Metrics Pros of Sales Email Templates
Leveraging campaign metrics helps to improve your marketing approach. Such metrics show you how many potential customers opened your email, clicked the links, and more. You can analyze every aspect of the content to improve it. Even one little detail like a catchy image or a bold text may draw more clients. Don’t underestimate tracking campaigns as it helps to balloon their conversion.
3. Get a Top-Notch Design
There’s a myriad of ready-made email templates to fit any campaign. Just pick one from the list that matches your requirements best. You don’t need to spend time on template design. Lots of classy designs are already given on the market. So again, you can focus on more essential goals.
4. Optimize Your Time Pros of Sales Email Templates
As we mentioned before, an email template is a real-time-saver. You need a little time to test the design and device compatibility. The content itself requires little to no changes. All of these allow marketers to spread their services to a wider audience. Time is money, remember?
5. Create Personalized Emails
Having said that, email templates remain almost unchanged. They can be personalized. Moreover, the changes are done even faster as you don’t need to write an email from scratch.
You can add specific information about a concrete customer really fast. All the customers’ info is stored in a database. Then you can use it at any part of the template with a few clicks. So, this includes the customer’s name in the subject line and the name of their brand using sales email templates. Mentioning the personal information of the addressee grabs more attention. Keep it in mind when arranging a new campaign.
The Dark Side of Using Email Templates
1. Original Message Is More Appropriate
Before creating another template, ask yourself: Is it really necessary? Will you save time rather than waste it? In some cases, typing an original message is the best option. When you need to be brief and time is running out, creating a template is useless. Especially if you’re going to use this message only once, in case you notice people don’t respond to your old template at all, it’s time to say “Goodbye” to it.
2. Check and Double-Check Sales Email Templates
Double-check your template before hitting the “Send” button. Proofread the content thoroughly before using it. Make sure you don’t forget about the subject line, links, signature, etc. You may send a test message to one recipient before reaching the mailing list. Finally, check if everything looks as it should be.
3. Use Different Templates
You’re likely to send emails to a wide range of customers. In addition, these people have their own preferences and needs. One template may work for various customers in different ways. Thus, it makes sense to create a few templates and test them on different groups of recipients. Check how people will respond to this or that email template. You’ll spend some time creating various templates. But as a result, you’ll end up with the better conversion.
The Final Word
Marketers use sales email templates for a bunch of reasons. The common ones are mentioned in this article. Ready-made emails save lots of time. So, they make your message look neat and classy. Templates allow you to reach more potential customers.
On the other hand, arranging a solid template requires solid effort too. Sometimes, you should consider an original message instead. Finally, anyway, track your campaign metrics to get which option works best for you.