Selling Smarter: 5 Real Estate Website Must-Haves for Up-and-Coming Agents

Successful real estate agencies utilize sales-boosting tactics. We'll see five real estate website must-have for up-and-coming agents

By Claudio Pires
Updated on July 25, 2022
Selling Smarter: 5 Real Estate Website Must-Haves for Up-and-Coming Agents

The real estate industry continually shifts as volatile markets and growing online competition force agents to switch techniques frequently to stay afloat. However, successful real estate agencies utilize sales-boosting tactics like virtual, time-saving tours, email marketing approaches, and refined market strategies to generate growth and promote their business. In this article, we’ll see five real estate website must-have for up-and-coming agents. In addition, There are amazing articles about it.

Selling Smarter 5 Real Estate Website Must-Haves for Up-and-Coming Agents

Currently, running a standout website that showcases homes virtually has proven successful for agents. In the past, buyers needed to set aside a few hours to look at different houses, and when they left each house, the grandeur that lured them in was lost as they quickly moved on to the next. Now, prospective buyers can look at lots for sale in the comfort of their homes, flipping through pictures to compare details in real-time.

By ironing out potential issues and building an easy-to-use, eye-catching webpage, you can increase your visibility and keep clients up to date on successful sales, enticing them to stick with you for their home-buying needs. If you want to stay ahead of the curve, consider a much-needed website upgrade to boost clientele and visibility.

Virtual Tours

As real estate markets continue to boom, agencies have had to adapt to changing climates and increased competition by creating a webpage that is easy to navigate and stands out from the sea of estate sites. An out-of-the-box strategy to entice clientele is offering virtual tours of various properties up for sale. So, effects for real estate website and a must-have for agents. By allowing potential buyers to sift through multiple listings at a time without chewing off chunks of time, you free up valuable time for both you and the client.

Virtual tours are a cost-effective, easily implemented strategy to boost visibility and streamline the buying process without time-consuming in-person meetings. For a unique site with simple features, consider utilizing the WP3D Models plugin for WordPress from

Easy to find listings

Buyers come to your page to look for houses on the market. This means listings should be the focal point of your website. Create a site with efficient drop-down menus. Optimized search functions, and front and center listings to reel clients in at first glance.

Social media page: Real Estate Website Must-Have For Agents

Social media is an effective marketing technique that shows off your listings while connecting to potential buyers. Create a team of social media experts who can bring in clientele from various internet spaces. So, ensure your links are up and running to deter frustrated buyers. Post frequently about new listings and creating engaging content to pique clients’ interests.

Have clear and concise contact information

A must-have for every real estate website is clear and concise contact information. Provide detailed directions to your in-person office. Front-and-center emails and customer support numbers, and hours of operation to ensure customers are in the know at all times. After all, if your client can’t get ahold of you, the sale is unlikely to go through.

Keep content fresh: Real Estate Website Must-Have For Agents

While it’s inevitable some real estate offerings will sit on the market for a while before selling, they don’t need to sit front and center on your website’s main page. Refresh your page with new listings to entice potential buyers and keep your business fresh and updated.

Don’t scare buyers off with annoying pop-ups

Do not overwhelm potential buyers with pop-up after pop-up asking for their contact information as soon as they reach your website. When a buyer comes to your site, they want to see quick, accessible listing information. When bombarded with pesky subscription notifications or startling advertisement sounds, they may be deterred from your webpage altogether.

Real Estate Website Agents: The bottom line

Finally, potential buyers are looking for quick, easy access to listing information. Avoid complicated front pages, overly-pushy pop-ups, and dull social media pages to ensure your online advertising brings in fresh-faced clientele.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.