SEO 101: What Are Backlinks And How Do They Work

Search Engine Optimization practices are still key. This SEO guide article, we'll explain what is backlinks & how does it works in your favor

SEO 101: What Are Backlinks And How Do They Work

When you venture into the world of digital marketing, you’ll know that Search Engine Optimization practices or SEO are still key. For your marketing campaign, you can do no wrong by religiously following through with SEO practices. You wouldn’t go through all of the hassles of creating a website, without the intention of ranking well with search engines. After all, competition in digital marketing is also getting stiffer. In this SEO guide article, we’ll explain what is backlinks and how does it works in your favor.

Venturing into more detail, with SEO, one of the most effective techniques to follow has to do with the use of backlinks. What are backlinks and how do they work? Learn more about this by reading on below.

Backlinks occur when one website makes mention of another. Then, the site also links back after this mention. It’s basically a process of making connections with other websites that are of authority in the niche that you belong to. These are also referred to as inbound or outbound links. Whenever you receive a backlink, in essence, it’s like receiving an affirmative vote that can heighten your SEO rankings. This also makes sure that more traffic comes in.

When it comes to backlinks, quantity doesn’t matter as much as quality does. You’ve got to ensure that before jumping right in, you’re confident that your link-building strategy will end up being successful.

Here’s what you should do, for link building to work:

1 Fix All Technical And User Issues In Your Website

Before you can expect backlinks to work their magic on your site, you’ve also got to do your part first by fixing all technical and user issues that can happen. Else, no matter how many backlinks you have, all of them will cease to be effective.

Fixing technical issues on your site should be treated as the foundation for creating excellent backlinks. Possible technical problems that you initially have to address are the following:

  • Incorrect use of directives
  • Site loading speed
  • Duplicate content

2 Develop A Strong Site Architecture

For superior backlinks, you’ll also have to ensure the overall foundation of your website. This refers to the structure, the design, and even the content itself. When your site architecture is good, you also won’t fall into the trap of acquiring backlinks that are apparently to non-linkable pages. These include product pages and home pages, for instance.

The goal here is that the overall link authority you have is directed to sales-driven pages.

3 Create Assets That Are Linkable With Backlink For SEO Work

Here, one of the most critical ways also to ensure that your backlinks are good is to create linkable assets. By this, it means giving other websites a reason to link back to you. Push the lead generation process to your advantage. A good linkable asset that you can have is a blog post that’s driven by information.

Now, you may also be wondering why backlinks are so important. What role do they have to play in terms of improving SEO rankings? There are many benefits of quality backlinks, and some of them are as follows:

  • They give search engines a means to determine the authority and relevance of your site.
  • Enable your website to rank higher with search engine rankings.
  • They connect your site to searchers looking for information that’s similar or the same as that of yours.

Now that you know more about backlinks, it’s also important to decipher how to determine whether or not a particular backlink is of good quality. Some of the guidelines for you to follow include the following:

  • Relevance – Always link to websites that are relevant to yours.
  • Authority – In choosing from among different sites to link to, also pick those that are considered authority sites in your niche.
  • Link quality – The quality of all of your links should always be excellent.

Link building plays a very critical role in ensuring that others make it to your site. The common ways of making backlinks work involve applying one or all of the following strategies:

  • Link reclamation
  • Guest bloggers also posting content on your site
  • Building relationships with influencers, or with other authority sites

When these are applied, you can then successfully link to other websites as well.

The digital marketing industry is moving at a breakneck pace. But, no matter how many changes SEO undergoes with new trends coming in, some aspects always stay constant. One of these is backlinks. After reading through this, you now know more about backlinks, how they work, and why they’re critical for your website. Your goal now should be to apply these to your website. Or hire an agency like an SEO agency from Newcastle, that will do this job for you. That way, you’ll see your website rank even better and also do well in terms of SEO.