SEO Multilingual Usage Recommendations

See the recommendations in this article for tips and best practices for the usage of multilingual SEO to reach your target audience

By Claudio Pires
Updated on January 28, 2023
SEO Multilingual Usage Recommendations

There are enough SEO guides out there. But few are fully applicable to SEO multilingual for your website, as it needs some specific approach. See the recommendations in this article for tips and best practices for the usage of multilingual SEO to reach your target audience.

Reaching an international audience is an opportunity that is now available to small and medium-sized businesses in a way that has never been realized before. Many business owners create a website and receive international inquiries about their services or orders from other countries. Although they expected their market would be local, or at best national.

Suppose you want to direct users searching in German to a German-language website. You may also need a dedicated page for German speakers in Switzerland. Of course, it would be even better if there was a French alternative for French speakers in Switzerland. Let’s say you don’t have the resources to do this. In this case, it’s probably best to direct French-speaking Swiss users to the English site.

Additionally, all other users tend to speak English instead of German, so I need to redirect to the English website. In such a scenario, you should implement a multilingual SEO best practices strategy.

SEO Multilingual Usage

Want Google to find my website? His standard SEO strategy is to optimize content for her one language. The language wherein your internet site is written. However, you may want to target audiences in multiple countries or regions. These audiences are similar, but there are always differences. This presents you with an opportunity. By targeting your audiences specifically, it is easier to address their needs. One of their differences is the language they speak. By making your internet site to be had in a couple of languages ​​and focused on unique regions, you accomplish two things:

  • Expand your potential audience.
  • Increase your ranking potential in specific regions and multiple languages.

With that in mind, let’s revisit the example we discussed earlier. Create a German version of your original English website so that people searching in German can find your product. In the end, the usage of multilingual SEO is all about meeting the needs of your users.

It all seems pretty clear, but multilingual SEO best practices can be difficult. A lot can go wrong, and an excellent multilingual implementation can help your rankings. In other words, you have to know what you’re doing.

One of the most significant risks of multilingual SEO is content duplication. When you display similar content on multiple website pages, Google doesn’t know which content to show to search engines. Duplicate sites compete with each other, lowering the site’s ranking. You can avoid this issue with hreflang, an element of your multilingual SEO strategy. But there are more tips for multilingual SEO. Let’s discuss the main aspects below.


Content is a very important aspect of usage your multilingual SEO strategy. If you want to write content in a different language, you must adapt existing content or create new content. It can be challenging to customize your content while maintaining good SEO. Your content strategy should always start with keyword research for the region and language you are targeting.

You can’t just use Google Translate to translate keywords. You need to gain insight into the minds of your new audience. Recognize what phrases to use. The exact words can have different meanings in languages ​​spoken in multiple countries.

Translating content is also a challenge. Consider the cultural differences that exist between countries. Otherwise, your copy will not attract new audiences. If possible, you should have a native speaker translate or at least check what you translate, so you don’t make any serious mistakes.

SEO Multilingual Usage- Multinational Sites

To successfully target your audiences, you must consider which pages you want them to land on. There are several options as to what domain structure you will use. For example, do you need a ccTLD (Country Code Top Level Domain) like for Germany? Or can you create subdirectories for countries like Or de example, are you using subdomains like com? And what about countries where multiple languages ​​are spoken? How would you set up your domain structure for these countries?

There are many things to consider in making these decisions. This depends on your domain authority but also on the size of your company and your marketing capabilities in the target country.


Hreflang is the technical implementation you will need if you offer your content in multiple languages, one of the multilingual SEO usage recommendations. You will tell Google which results to show to whom in the search engines. It’s more challenging than it sounds and often goes wrong, even on big sites.

Multilingual SEO Tips- Final Words

Multilingual SEO focuses on optimizing content for different languages for search engines. With the right multilingual SEO strategy, people in other countries can find your website for their market in their native language. Multilingual SEO can be complex, and you need to know what you’re doing. It touches on various aspects of website optimization. If you want to get it right, make the usage of these multilingual SEO recommendations.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.