Even with the myriad of SEO-related content that we have today, including blog posts, videos, guides, tutorials, and thorough explanations that are one click away, there are still a lot of website owners struggling to improve their ranking. It seems as if everyone is great at SEO in theory, however, when it comes to the practical aspect of it, things are a bit different. In this article, we’ll share and explore the best SEO tactics to implement and improve your page ranking in 2020.
Why is this so? How can some websites continuously rank high and maintain their position, and others simply remain where they are since their beginning?
SEO Tactics to Improve Ranking in 2020
The answer isn’t that some are simply better at understanding SEO so they implement it better, or that they have more money to invest in more expensive SEO strategies. The answer is that some are simply more patient when it comes to seeing their SEO tactics through.
SEO doesn’t happen overnight. You have to work hard to rank higher. Having the necessary patience is the utmost SEO test you need to pass, as well as the most important skill you should possess.
With that said, let’s take a look at some SEO tactics that have proven themselves to be beneficial over and over again, and so we’ve decided they’re worth trying out even in 2020.
Website Speed Optimization
When we consider the vast digital competition and the huge number of running websites, having a slow website will only slow you down in the quest for better ranking. If your site loads for more than 3 seconds, let’s see how you can optimize its speed.
For starters, check if you have adequate web hosting. For instance, if you’re using shared hosting and you’re experiencing traffic spikes due to your website’s continual growth, it’s time to switch to a managed or dedicated hosting plan.
Also, reduce the number of unnecessary plugins. Plugins are very useful and practical. However, having a lot of them slows down your website. Go through your plugins and see which ones you haven’t used in a while. Make priorities by keeping the necessary ones and those you frequently use (e.g. backup plugins, SEO plugins, security, etc.), and get rid of the rest.
Don’t forget to optimize your images as well (hint: an image optimization plugin is also a plugin worth keeping, as it saves you a lot of time).
Thus, if you’re not sure where to start, it’s a good idea to check your website speed first. The rest can follow.
SEO Tactics to Improve Ranking: Join Q&A sites
Question and answer sites are a great place for social interaction, learning new things, getting your questions answered, and, if you own a website, these are amazing platforms to get more traffic. If your website doesn’t rank high, but it appears on a Q&A site which does, you get immediate exposure.
Some of the most frequently used Q&A sites are:
- Yahoo! Answers
Create a Mobile Application
This may not be a frequently used tactic due to its cost, however, creating a mobile application could pay off in the long run. As a result, this is a great tactic to improve page rank.
Users usually go to Google Play Store or Apple App Store to find apps and then install them. While that’s perfectly fine, another option would be to try and make your application visible on Google as well. Did you know that 27% (or 1 in 4 people) discover and install apps from search engine results?
That being said, what are the SEO factors for ranking apps? It’s the same as with any other SEO strategy: using the right keywords, high-quality backlinks, and good ratings or positive user reviews.
Start off by finding a proper name for your app (try using Google Keyword Planner), and then place the keywords in your app’s name. It’s worth taking a look at your competitor’s apps and their keywords, too; explore how they rank. Remain authentic and create the app you’d like to use.
Also, make sure you use Firebase App Indexing – its aim is to get your app into Google search. If you want Google to get your app indexed, use the same URLs that you use on your website and validate that both the app and the website belong to you.
SEO Tactics to Improve Ranking: Backlinks
Backlinks, also known as “incoming links”, “one-way links,” or even “inbound links”, are links that direct website visitors from one site to another. When an external website links to a page on your own site, a backlink is created. They’re considered important because when one website links to another one, it looks as if that content is relevant and worth paying attention to, especially to search engines.
You can obtain these incoming links in a few different ways.
For instance, you can get backlinks by guest blogging. High-quality guest posts are significant. They leave the impression that your website offers the same level of quality as well. Also, try getting interviewed. This way, not only do you get to promote yourself and your website. But your website will inevitably get a link within the interview page. You can also dive into influencer marketing and offer collaborations acceptable for both sides. Or, you might even consider creating a PBN network. If that’s not something you’d like to do on your own, you might want to contact a professional PBN hosting provider.
Whatever you decide to do. Keep in mind that employing a variety of link building strategies is better than sticking with one.
Final Remarks on SEO
Do keep in mind that this is by no means an exhaustive list of SEO tactics. There are many more out there, and the discussions regarding SEO tactics and strategies are generally never-ending.
We can’t tell you which tactic is better or which is the most beneficial for your website. However, we can advise you to not be afraid of making mistakes. Exploring the vast field of ideas and options that SEO offers.
Ultimately, by learning about SEO, you learn a lot about yourself as a webmaster. As well as your capabilities and potential. Which is possibly the greatest reward you can get (besides higher rankings, of course). In simple words, SEO worships digital bravery. Are you brave enough?