SEO Tips for Improving Your Real Estate Website

SEO involves optimizing your content online to attract prospective clients. See the top SEO tips for improving your real estate website.

By Claudio Pires
Updated on July 25, 2022
SEO Tips for Improving Your Real Estate Website

Real estate SEO involves optimizing your content online to attract prospective clients through organic search results. As more real estate businesses continue to invest in SEO, your online visibility is crucial for the success of your business. With a solid real estate SEO strategy, you can increase site traffic and revenue, boost brand awareness, and generate leads. In this article, we’ll see the top SEO tips for improving your real estate website.

SEO Tips for Improving Your Real Estate Website

Excellent SEO techniques can help you manage your brand reputation online, ensuring brand protection. SEO for real estate is also a free digital advertising tool with high returns on investment. This article gives you the tips you need to improve your real estate website.

1. Sign up for Google My Business for real estate website SEO

Google My Business is a vital tool for improving your local search and engaging prospects and clients online. It boosts your chances to rank for keywords relating to the area where your property is located. Adding real estate keywords in your Google My Business listing can help optimize your local search presence.

For example, if you are a home buying business in Milwaukee, the ideal Google My Business listing would be Cream City Homebuyers, making it easier for clients and prospects to locate and interact with your business.

2. Conduct your keyword research

Keyword research is a crucial step, as it helps you understand the words your audience searches for when looking to buy or sell their home. Using a keyword research tool, you can compare the various keyword variations in competition and search volume. Moreover, this will help pick the most relevant and beneficial keywords your target audience uses.

3. Create quality content for real estate website SEO

SEO’s primary goal is to help your website visitors find what they’re looking for, so be sure to write high-quality content that your audience will find helpful. Writing content based on their search queries, providing them with insights and valuable information they can’t find elsewhere makes you their trusted source. While your focus is writing valuable content for your site visitors, targeting the researched keywords helps you remain on topic. However, don’t stuff your content with keywords; use them at strategic parts of your content to improve your real estate website.

4. Conduct an SEO audit

An SEO audit involves assessing your web presence to see how it relates to best practices. It helps you recognize your website’s strengths, potential, and weaknesses for long-term growth and success. So, an SEO audit enables you to measure your website’s effectiveness, highlight areas that need improvement and enhance keyword distribution. While the audit may be time-consuming, it allows you to benchmark your progress. When conducting an SEO audit, consider focusing on site structure, links, content, page structure, and usability.

5. Optimize for mobile devices for real estate website SEO

More than half of global web traffic comes from mobile devices. This means that optimizing your site for mobile will help attract more potential customers. To optimize your website for mobile, use a responsive web design, improve your site’s loading time, pick a reliable web host, ensure easy navigation, and optimize your images. So, eliminate pop-ups to prevent users from leaving your site and optimize your CTA to help users learn more of what your site has to offer. Optimizing your website for mobile devices boosts user experience and improves your rankings.


The real estate market is very competitive, but you can gain a competitive advantage and improve business growth with the right search engine optimization strategies. Use these SEO tips to improve your real estate website.    

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.