It is widely known that WordPress is the most popular CMS (content management system) used by big or small businesses, bloggers, photographers, musicians, and even the news media to power their websites. There are ways for you to increase your website’s functionality & SEO. One of these is by writing your own code, if you speak code, or have someone do it for you. The latter saves you more time and money.
WordPress plugins are your right-hand man. It is designed to help you boost your website’s SEO efficiently and smoothly while creating a better user experience. You have the option to use free plugins, which you can eventually upgrade to premium versions with added and extended functionality. There are excellent resources and SEO experts such as Agency 101 that can help you with your strategies, such as choosing the right plugins to use on your website.
With that being said, here are some of the most popular and free WordPress plugins that can help you boost your website’s SEO:
Yoast SEO analyzes your content for SEO optimization. Here’s what it can do:
- It checks the density of your keywords and if they are in the proper location in your article, such as in the product titles, meta descriptions, URLs, image alt text, and subheadings.
- Allows you to create XML sitemaps.
- Analyzes your website’s readability, provides a readability score, and checks the presence of images and links and the number of words of your articles’ paragraphs.
Through these, you’ll have a website that is unique and can attract users as well as Google’s attention.
Have you come across a site where you were redirected to a different or new URL leading you to a new page? That’s what Redirection does – informing the users that the content was moved and bringing them automatically to the new location, preventing the occurrences of duplicate content.
Links perform an essential function on every website, so it is imperative that we make our links memorable and professional looking. With PrettyLinks, you can create a relatively short URL that is also easy to remember and type, which often includes words related to the content of the web page. This way, you get people to be interested and click through your content.
Broken Link Checker
The broken links can hurt your effort of enticing your audience to buy your product or visit your site and can have a damaging effect on your business. Broken links can’t be totally avoided, but as it is said, prevention is better than cure – and that’s what this plugin is for. It scans your internal or external links to detect broken links and even redirected links and gives you a handful of options to fix them.
AddToAny Share Buttons
This is the most popular share plugin for WordPress. It is known to effectively optimize blog posts and pages for social media engagement by making it convenient to share them in different platforms, such as Facebook, Twitter, Pinterest, Google, and WhatsApp, among others.
This is a shortcut for you to view your data from Google Analytics without having to leave your dashboard so you can start making a data-driven decision. In this plugin, you can find details about your visitors, such as their demographics, their interests, the devices they’re using, how they found your site, keywords they used, what they clicked on your site, and many more. This way, you can stop guessing what content your visitors are interested in. You have an easy way of surveying what is working and what’s not working on your site and analyze them.
Really Simple SSL
Setting up redirects, updating old URLs, and safely migrating your site to https can be done in one easy step using this plugin. This makes the job easier than manually fixing mixed content errors.
Additionally, having the green lock (SSL certificate) on your site is vital on your SEO campaign as Google favors sites with data encryption.
Some may say that you can boost your website’s SEO on your own and don’t need the help of experts. Yes, that is partly true, but not the wisest thing to do. SEO experts will study your business’ nature, current standing, and marketing plan to help you get the result you are aiming for instead of you going through trial and error on all the tens and thousands of plugins. They can give you a short list of WordPress Plugins that are ideal for your current situation to increase your website’s traffic and sales. Don’t limit yourself from this list. There are heaps of amazing free WordPress plugins available in specific categories, such as creating content, marketing and SEO, security, and advanced users, which can take your business off the ground.