Running a small business can be challenging, especially if you have a tight budget for your marketing campaigns. It’s not practical to depend on traditional marketing methods such as billboards, TV and radio ads, or mass mailings because these are usually costly and time-consuming. That’s why you have to look for effective but low-cost marketing strategies to get more customers.
In this post, you’ll learn helpful marketing tips to promote your small business even if you’re on a limited budget. This guide will serve as your reference to achieve your short-term and long-term goals so your business can thrive and become more competitive.
Small Business Marketing Tips on a Budget
Bring It On with Social Media Marketing
Because almost every business is marketing in social media, then there’s no reason why you should not do it, too. Besides, social media marketing can bring your small business to the limelight with the right strategies in place. Moreover, social media marketing is targeted, practical, and very affordable.
Reach more audiences based on their location using the social media ads manager feature. Get to engage with a specific age group or people in a specific geographical location without leaving your home or office. Social media marketing is fast, easy, and convenient.
Here are some small business marketing tips using social media for those on a budget:
- Entice Social Media Users: Post photos of your new products, offer great deals like coupon codes or hold an online contest to encourage more people to buy your products or avail your services.
- Integrate Your Website and Your Social Media: Creating a strong web presence is crucial in digital marketing. If you want your small business to thrive, you have to integrate your website with your social media platforms by placing easy-to-see and clickable social media icons.
- Business Reviews: Encourage your loyal customers to leave reviews on your social media profiles so that when potential customers see your profile, they’ll see the positive comments and more likely engage with you by visiting your website.
- Combine Social Media Marketing: It’s possible to combine social media marketing with email marketing, content marketing, and other digital marketing strategies. By doing so, you’ll create a more powerful yet cost-effective marketing campaign to reach a broader customer base. Find out more effective and inexpensive ways on how to market a small business here.
Spread the Good News: Market to Your Existing Customers
One way to promote your small business without spending too much money is marketing to your loyal customers. If there’s anyone who knows how valuable your products and services are, they are your loyal supporters. Allow them to spread the good news about your business and don’t forget to reward them once in a while so they’ll continue doing it for your business’ advantage.
Small Business Marketing Tips on a Budget: Market to Your Existing Customers
Here are some tips and tricks on how to market to your existing customers:
- Add to an Email List: Ask to add customers to your email list the next time they buy from you. Send them inventory updates, discount coupons, and exciting news about your business. In this way, you can convert them to repeat customers and encourage others to do the same.
- Start a Referral Program: One way to entice customers to promote your business is by offering incentives. That’s why starting a customer referral program is a good idea. You can offer incentives or rewards, like discounts or freebies, to existing customers who brought new ones to your business.
- Share It: Ask your loyal customers to share your social media posts to their friends and family, and in return, they’ll get a special prize from you. You can also ask them to post their own photos or videos using your product or state a testimonial so other people can read or watch them. By doing so, you’ll increase people’s awareness of your business.
- Invite Them: Encourage collaboration with your existing customers. Invite them to your next corporate event or create a special celebration to show appreciation for your loyal customers. Don’t forget to tell them to bring their family and friends so you can also introduce your products and services to them. Offer free tastes if you’re in the food industry business, a free massage for a spa business, or a free haircut if you’re into the salon business.
Make a Great Website
Small businesses spending on low-value advertising should have a great website to build a strong online presence, thereby increasing brand awareness and boosting first impressions. Your website should clearly outline what your small business stands for and what kind of branding you’re trying to pursue. While you can set a budget to hire a web designer, you can also try doing this on your own with free website builders.
Don’t waste your efforts by relying on an average website because you can use a great website as a marketing tool to make your small business grow, expand, and become successful. This is why you have to make sure that you have an appealing branding presence. Your website design, advertising, logo, and anything that represents your small business should be well designed, so you won’t lose any customers based on your website’s lack of aesthetic appearance.
Make a Great Website Tips For Small Business Marketing
Here are some helpful tips when creating a great website for your small business:
- Make It Right: If you already have an existing website, you should make sure that there are no bad fonts, clashing colors, unsightly products, or unfriendly navigation. Make it right by making your web elements more appealing to earn a good business reputation. You don’t want to risk losing customers before they can even read your content or hear what you’ve got to offer just because of an unappealing website.
- Perform Wireframing, Prototyping, and Mockups: Consider creating a website for your small business, if you haven’t already. You can uncover market opportunities for your small business using this roadmap strategy. But make sure not to miss the preliminary steps before web development, which include wireframing, prototyping, and mockups. These steps aim to create a functional and aesthetically appealing website before coding, which is crucial in the web design process. In this way, you can save on money by avoiding major revisions towards the end stages or once you have launched a new website.
- Avoid Overloading Your Web Page: Don’t place too many ads above the fold, which is the part of your web page that’s viewable on the screen once your website is opened. This is to avoid disrupting search results. Also, it’s not wise to place important content below the fold. Use negative space or white space to balance the placement of various web elements.
Build Business Partnerships
Do you want to have a more impactful local community presence? Why not team up with other local businesses in your area? It’s possible to create tight partnerships with local businesses that can promote your brand and vice versa. It’s a win-win solution to a tight marketing budget and makes for a very effective marketing strategy.
Here are some helpful tips so you can build business partnerships with other local businesses:
- Search for Complementary Businesses: Of course, you want to build partnerships with businesses that aren’t your competitors. This is why you have to look for complementary businesses. Those that are somehow related to your business or products. For instance, if you’re running a french fries and burger store. You can tie up with a fruit smoothie stand or any beverage business.
- Cross Marketing: For instance, you can promote your partner business using email lists, and your partner can promote you by handing your discount coupons to their customers.
- Be Active: Aside from business partnerships, you can also build strong partnerships with community leaders. By being active with local events. You can sponsor community events, such as the next football or basketball tournament in exchange for posting ads in the venue or mentioning your business on the community’s social media page.
- Press Releases: You can also build partnerships with local reporters in your area by networking and sending out press releases. Allow local media to mention or cover your business without being too promotional. You can get free publicity by sharing your expertise and experiences. Through a press release instead of buying an advertising spot.
Street branding refers to a type of mobile marketing solution to help promote your small business in the streets. One good example is driving your company vehicle around. So more people will see your logo and learn more about your business. Of course, you should make your company vehicle stand out to catch the attention of consumers. Get a full paint job, use window decals, or opt for magnets you can stick to the sides.
Another example is installing sidewalk signs. This effective street branding strategy is suitable for businesses. Located on the main street where many pedestrians pass by. You can install signage on the sidewalk just outside your small business. Announce a new inventory, or list a three-day sale. By doing so, you’ll increase brand awareness directly among people who are located in your local community.
Small business marketing can be challenging, most especially if you’re on a tight budget. However, if you use the right digital marketing strategies, such as social media marketing and search engine optimization marketing. Along with creating an appealing website, you’ll achieve your business goals and become successful in your chosen niche.