Digital marketing for small businesses is a trend that most emerging businesses have taken, too, with rapid technology changes. Most SMBs taking to digital marketing is the ease with which technology has made advertising and marketing and the low costs incurred in the same. Another reason is the emergence of new consumer behavior that businesses need to adapt to. There are various avenues that SMBs can utilize to keep up, the most popular being mobile marketing, and various companies like redesign are coming up with innovative ways to tap into this niche. Some common SMB digital marketing in 2021 will be.
Social Media Marketing
These days, with smartphones being so common, many people. Individuals between the ages of 14 and 35 are spending a lot of time on social media sites. Research shows that social media users utilize about 135 minutes per day on social media. These sites have grown beyond just transforming where people connect with friends and family. But with brands and products to help them make an informed decision when buying the products. This aspect makes social media a vital digital marketing tool for small businesses in 2021.
Branded and Live Video: SMB Digital Marketing
Video advertisement and marketing is very engaging. Estimates show that video may account for up to 82% of internet traffic in the year 2021. Companies and brands are innovating new ways to diversify advertising through this platform, hence the branded and live videos.
Branded content is very engaging, delivers more information, and helps build relationships and trust with audiences. Live video is a new concept that is quickly taking over the video marketing platform. It is effective due to the level with which the brands interact with their audiences. So, a good SMB digital marketing. Making it a good way to build relationships. Most small businesses are taking up to this since it takes little effort and is cost-effective.
Merging Digital with the Physical
While digital marketing and selling are the in thing with modern businesses, there is still the need to have the business’s physical aspect. Brick-and-mortar stores are still just as important since consumers want to see physical products. Businesses have adopted the use of beacons that transmit business information and location to customers’ mobile phones. These signals are limited to the predetermined geofenced area. They send push notifications showing special offers to potential clients.
Using Voice: SMB Digital Marketing
Voice communication is the most common way of human interaction. Brands and companies need to merge this simple communication method. So, to the digital world to create awareness for their brands. Using smartphones is the newest strategy that businesses are using to enable consumers to carry out their research. So, many young individuals are now using voice assistants with their smartphones to look for their favorite brands.
Seek out reviews or other information about a product before purchasing. Businesses now have to optimize their content and use the right keywords to enable potential consumers to find their products.