If you’ve done any research on digital marketing for your business, then you’ve likely realized you need to be on social media. You’ve probably also learned that having social accounts isn’t enough to execute a successful social media strategy and drive people to your brand. Social media statistics will help you with it. Check out the best places to find useful social media statistics and discovery data with top charts and insights.
- 90% of organizations have a content marketing strategy.
- 71% of content marketers reported that content marketing has grown in significance in the past year.
- 54% of businesses that invest a substantial amount on a single content piece acknowledge their strategy as highly successful.
Best Places to Find Useful Social Media Statistics
Social media statistics can help you gain valuable information about your audience, their interests, and habits. This enables you to personalize marketing strategies to increase engagement and revenue.
Stats can also be used to compare your performance to that of other companies in your field and even to discover new avenues for business. Utilize the social media stats below to inform your presence this year and in the future.
Using the statistics in the business & blog
Statistics, mainly social media statistics and other figures, are readily available online. Any small business blogger with patience can find them, but they don’t just make your blog post look great. More importantly, social media statistics can help you plan your small business marketing strategies and decide which blog promotion tactics to use.
Comparing multiple statistics sources can give you a broader understanding of the topic you’re researching, even when you’re just studying your weekly analytics.
To help you get started, here are 13 reliable websites you can turn to when you need to get your numbers right. Most of these provide social media statistics useful for online marketers and small business bloggers, and there are some which are geared toward a more specific crowd, that is, political, health, and economy bloggers. So, one of the best places to find useful social media statistics and discovery data with top charts and insights.
Google Public Data
Google Public Data provides data sets and metrics from reliable sources such as the World Bank, the UN, and the U.S Bureau of Labor. It’s all pretty much serious information that bloggers can pull out when discussing topics like health, poverty, or the economy.
Nielsen
Nielsen focuses on helping businesses improve sales by “knowing what consumers watch and buy.”
Most of their reports revolve around the consumer, mobile, media and entertainment, and innovation.
They focus on how business owners can use data from these areas to help drive sales. Although the information is geared toward larger companies, it’s helpful when you need references for a consumer-targeted blog post or strategy.
Factbrowser Social Media Statistics
Factbrowser is a research discovery engine that aggregates bits and pieces of facts and statistics from different sources in case studies, forecasts, and infographics.
The information is grouped according to technologies, topics, companies, sources, consumers, and regions, making it easy to use. When using Factbrowser, be sure to check the specific source the piece of information is from. As a result, one the best places to find useful social media statistics and discovery data with top charts and insights.
Expanded Ramblings
Expanded Ramblings provides the “latest digital marketing stats, tips, trends, and technology,” as researched by founder Craig Smith. Content comes in different forms, from shortlist posts to infographics. Most of the content focuses on exciting and up-to-date social media statistics.
HubSpot
You’ve probably heard of HubSpot before. They have a regularly updated marketing library where all their marketing-related content is organized.
Then there’s their vast array of case studies categorized by company size, organization type, industry, product, and country. They also have a special section dedicated solely to marketing statistics.
Content Marketing Institute
CMI’s research section is a goldmine of information for small businesses that want to boost their content marketing ROI. The CMI white papers and eBooks are also excellent references for information on relevant content marketing topics.
BrandWatch Social Media Statistics
BrandWatch offers social media monitoring tools to its customers. They also have case studies, reports, and eBooks covering different industries and topics, from fashion and pharmaceuticals to social media branding tips and statistics.
Marketing Charts
Marketing Charts is a treasure trove of information for marketers, social media managers, content strategists, and small biz owners.
The site is great for visual learners. The data are a good backup for blog posts and are also very useful when planning marketing and social media strategies.
Pew Internet Social Media Statistics Discovery
Want to know how your target market uses the internet? Pew Internet is an initiative of the Pew Research Center. It focuses on gathering data and researching how people use the internet.
Their surveys look at the different activities online users pursue, the demographics, and the kind of products they use.
TNS Digital Life
TNS Digital Life has an engaging user interface that makes looking for and studying current statistics fun and interesting. The site’s information is a snapshot of their findings from the “largest global study into people’s attitude and behaviors online.”
ChartsBin
The aptly-named ChartsBin is a “web-based data visualization tool” which presents global data through stats, graphs, and maps.
From the gender inequality index to a chart showing survey results of the answer to the question, “Do you think most people would try to take advantage of you if they got a chance, or would they try to be fair?” ChartsBin offers a wide range of data for health, business, and political bloggers.
You can also embed the charts on your blog posts. Just be sure to check the sources and credit as necessary.
Social Bakers Social Media Statistics
Social Bakers provides social media marketing and monitoring tools and statistics to their users.
They have detailed monthly reports that you can refer to when you want to know the top Facebook pages or Twitter brand profiles in your country or industry. They occasionally share infographics based on their social media statistics.
Final Thoughts
It’s important to remember that numbers can be tedious, so be sure to find a way to present the information in a fun, relatable way to avoid turning off your audience.
Don’t start your blog posts with a statistic. Use them in the middle of the post to support a point or link to the site where you got it from. Too much information can be overwhelming.
When exploring these websites, focus on the necessary information and save those interesting studies and infographics for later.
