Soft Skills: Why is it Important For You?

Soft skills, people skills and emotional intelligence are arguably equally important in running a successful business, check out the top tips

By Claudio Pires
Updated on February 16, 2023
Soft Skills: Why is it Important For You?

Well-rounded, highly-developed soft skills can be invaluable to business success. While soft skills can, at times, be more challenging to develop than hard skills. More quantifiable attributes such as web design, accounting, or editing experience. Soft skills, people skills and emotional intelligence are arguably equally important in running a successful business, check out the top tips.

In this article, we will talk about what soft skills are and why they’re essential for every professional. Then we’ll talk about five critical soft skills you need to cultivate if you want your career to flourish.

Soft Skills & Your Business

Soft skills refer to personal attributes and aspects such as effective communication, efficient decision-making, creative thinking, and more.

Essentially, any skill that helps you work better with others personally. The term ‘soft skills’ is a bit of a misnomer. Because those are the sort of proficiencies, anyone can benefit from.

If you’re a talented web developer or designer, you’re probably never lacking in work. However, cultivating your soft skills can enable you to bring your business up to the next level. If you’re part of an agency or larger company, soft skills can help you rise the work ladder faster.

As talented as you might be, lackluster interpersonal skills aren’t up to par, hindering your career. There’s a reason, after all, why charismatic people can often be found in leadership positions.

While they might not be as technically proficient as their subordinates. Their excellent grasp of soft skills can enable them to hold teams together.

That’s not to say, of course, you should pay less attention to honing your technical skills. If you’re a developer or a designer, you’ll need to stay on top of best practices.

However, nothing is stopping you from being both a whiz at your job and mastering specific functional soft skills business tips.

Soft SkillsTo Learn And Use

Although our area of expertise lies in web development and design. These five soft skills are a great fit for almost any field. If you make an effort to grasp all of them and incorporate them into the way you work, you should see positive results over the long term.

Feedback, Feedback, Feedback: People Skills & Emotional Intelligence

If you’re not learning from your mistakes as a professional, you probably won’t get far in the tech world. Take web design, for example.

Many design works can be subjective, given the preference for different styles. If you’re a web designer, therefore, you’ll probably need to deal with a lot of negative client feedback based on some aspect of your deliverables that are subjectively off the mark.

There are two ways you can take this feedback. You can get defensive about it and ignore what your clients want. Or you can be open to it and look for ways to incorporate it into your work.

There will be a lot of times when clients or superiors might not make the best design choices. However, you must learn to roll along with the punches and take feedback like a champ if you want people to think of you as a team player.

Effective communication also plays a key role here since it can help you give better feedback to team members and clients using soft skills and business tips.

If you’re convincing enough, you might even be able to sway people over to your way of thinking and get away with design choices you wouldn’t otherwise (and the same goes for development work!).

Adaptation Soft Skills

If you’re working in a field related to tech. Such as web design or development, one of the best indicators of future success is your ability to adapt to changes.

Take the WordPress ecosystem, for example. The launch of the Gutenberg editor is imminent, and there’s still fierce debate about its inherent value. As a WordPress developer, this means your workflow is probably going to change drastically within the following year’s soft skills business tips.

If you’re willing to adapt to the changes and learn to get the most out of the new editor. Many work opportunities will probably open up. On the other hand, if you refuse to adapt, your skillset might become outdated within a few years.

That’s just one example, though. With web development, there are always new frameworks, software, and workflows people expect you to adapt to. The best way to prevent yourself from becoming too set in your ways is to keep learning.

Try out online courses, read tutorials, keep up with web development and design publications (like us!), and try out new things. It might seem like a waste of time in some cases, but we’re willing to bet it might also help you land jobs you wouldn’t get otherwise.

Develop Self-Quality People Skills & Emotional Intelligence

Everyone has a weak spot in their skillset. It might be you’re a talented WordPress developer, but you don’t have an eye for design. You could also be a talented web designer but have little experience with good User Experience (UX) practices.

However, if you want to grow as a professional, you need to be aware of what your weak points are. That way, you’ll know precisely what areas of your expertise you need to hone. If you’re part of a team, you can use this knowledge to determine who can complement your particular skill set.

Take our earlier example of the developer who doesn’t have a good eye for design. In this case, an ideal combination would be to work with a talented web designer who can help them create a stylish front end for the functionality they develop.

On the other hand, if you refuse to take a look at what your weak spots are, you’re going to keep making mistakes that will affect your professional life.

This also ties in with being open to accepting feedback. If you can receive feedback without taking it personally, you’ll have a much easier time figuring out what you need to improve your skillset. After all, other people are often much better at spotting our weaknesses.

Communication Soft Skills

It sounds like a cliche, but communication is key in any workplace. Just as with relationships, if there aren’t effective lines of communication, you’re probably in for a rocky road.

For example, imagine a client wants you to develop an app for them. Your first move as a web developer should be to understand the project’s scope. In other words, ask what features are needed, ascertain the timeframe, and more.

If you can’t communicate effectively with your client, you’ll never have a clear idea of what they’re looking for. This means the app will probably languish in development hell. Plus, if you’re part of a team, you won’t be able to tell them what you need from each member.

In our experience, the key to effective communication with clients is to ask as many questions as you need to get a grasp on what it is they need. Sometimes, they might not have fully formed ideas, and it’s your job to figure out what’s possible and what isn’t and to tell them that in a way they can understand.

Once you have a clear picture of your client’s needs, you’ll be able to communicate them effectively to your team and get new projects off on the right foot.

Negotiations People Skills & Emotional Intelligence

Many people fear negotiating prices and salaries due to fear of backlash. However, knowing your value and being upfront about it can be incredibly helpful throughout your career.

If you’re a freelance web developer, for example, how much money you make will depend on three factors: Your provable experience and past references. How good you are at finding new clients. What are your hourly or per-project rates are.

There are a lot of talented developers that excel when it comes to this first factor. However, they might not be as good at drumming up a new business, and when they do, they undersell themselves.

The same happens if you’re employed at a company. Many will seek to hide information about salaries from you, even in fields like web development. In either case, your ability to drive a bargain without being abrasive can mean the difference between a nice living and a great one.

To be an effective negotiator, you’ll first need to know your value. Fortunately, web development and design are the kinds of fields you can find a lot of data online.

A quick Google search should enable you to figure out what the median income is for someone with your level of experience in your region. With this information, you can easily calculate what your income should be and use it to back you up in a negotiation.

Being a good negotiator is more than just having numbers on your site. You’ll also need to be an effective communicator, which goes to show how closely linked most soft skills are.

People Skills & Emotional Intelligence Final Thoughts

It’s straightforward to fall into the trap of thinking that technical competence alone is enough to get you ahead in the workplace. Whether you’re a developer or a designer, you also need to round out your skillset if you want people to enjoy working with you.

Plus, some soft skills can even help you hone your craft further, such as being able to take in feedback.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.