If your business needs a website that has multiple primary goals, a split-screen layout is the best way to go. It’s quite an unconventional design solution that gives equal importance to two important website areas that have gained a lot of popularity in recent years.
Despite the fact that this solution breaks one of the oldest UI design rules, it works great and many businesses choose to go with such a layout. In fact, it has a number of advantages over other layouts, including:
- Engaging viewers visually
- Improving UX on mobile devices. A split design could be easily adapted for mobile viewing, which is a critical requirement for websites to rank on Google
- Helping to focus a viewer’s attention on specific content using contrast
- Providing an unconventional design solution that offers a unique experience
- Aesthetic quality. When implemented properly, the layout can deliver a great viewing experience.
However, if you’re looking to implement split-screen layout on your website, also remember that doing so without proper execution could undermine UX. So, let’s see how you can do it right.
Who Can Benefit from Split-Screen Design?
If you think that split design is an appropriate choice for your website, remember that its purpose is to promote two or multiple things. For example, it can work great for portfolio websites; on the left side, you can include information about you or your business and a list of your best works on the right. As the result, visitors will spend less time finding the information they came for.
Next, businesses who sell a limited range of products could also benefit from split design layout. For example, by dividing the screen into two or more categories and dedicating each of them to a prominent product, you’ll make it easier for visitors to search to the most popular products.
Also, if you’re a startup selling one or two digital products, split design layout could be a perfect solution because it would focus the attention of visitors on them, even if they are completely different from each other.
As you can see, many users can benefit from a split design layout, so if you think you’re ready to become one, here are the tips we’ve got for you.
Best Split Design Practices to Ensure a Perfect Viewing Experience For Visitors
Develop a Minimal Design with Vibrant, Contrasting Colors
This practice follows the concept of a card (after all, split screen design was inspired by cards). By using two contrasting colors to separate the two parts of the website and adopting minimalistic design, you can focus a viewer’s attention on specific content.
Remember that you can use the colors of your brand! This technique will make your brand more memorable. Moreover, you can ensure that all your content will be above-the-fold, so the visitors won’t have to scroll.
Here’s an example of a website that follows these practices – The Square – an apartment complex in Ardmore, Pennsylvania.
Create a Flow between Two Parts
While the two parts of your website should be visually distinct from each other, you can also make a connection between them. It could be a great design solution because it makes an impression of a visual flow from one to another part.
For example, take a look at the example below. The Ocean Resort Residences layers multiple elements (e.g. two text copies and a logo) across two screens to communicate a strong connection between them.
Emphasize the Call-to-Action (CTA) Button
The split design could be an awesome solution for homepages that also act as landing pages. For example, by embracing minimalism and using appropriate colors, you can draw the attention of your visitors to the CTA button.
For example, the website of Sketch frame is an excellent example of making the CTA stand out without using too much contrast.
Apply A Colored Overplay
Doing so is a good way to ensure a pleasant viewing experience and create a more memorable look for your website. For example, take a look at the NYC Pride website below. Not only it applies a colored overplay, but the designers also made it really cool by splitting the screen in a creative way.
As the result, a combination of different visual styles and colors really makes the user experience unique and memorable.
The Bottom Line
Split Design practices are an effective way to create a unique look for your website and make it more user-friendly. Moreover, they’re awesome for conveying an equal importance of products, services, or sections of a website. This is especially important today to reduce bounce rates and ensure a flawless user experience.
Hopefully the tips and practices described here are helpful for you to make a final decision about your website’s design!