Web presence or online presence is a crucial aspect of today’s businesses. With digital technology, more consumers are using smartphones and other internet-capable devices in shopping and doing business. So, if you don’t already have one, it’s high time to create a website and design it according to your business needs. In this article, you’ll be guided on the step-by-step process on how to design your website effectively based on your business needs.
Think About Your Target Audience
Web design isn’t just about your business, the background, layout, font, or color you prefer that’ll best represent your business. It’s a must to think about your target audience, their demographics, preferences, and needs, and how these things will affect your overall website design.
Working with a leading service design agency can help you align your buyer persona (ideal customer) to your business. A professional web designer provides great insights on how you can incorporate your design ideas to the preferences of your target audience.
For example, if your health and wellness products and services cater to the elderly, it would help to design your website in a way that would appeal and be accessible to older people. You can choose a green hue to symbolize health and wellness and large fonts to ensure older customers with vision problems can clearly read your listings.
Highlight Your Strengths
Your website is the best avenue to highlight the strengths of your business. So, you have to ensure that they’re evident or clearly shown in your web pages. Whether you have a home-based business, a brick and mortar small business, or a big company, you’ll better position your products and services by highlighting them on your website without appearing too advertorial.
For example, suppose your business is known to provide excellent professional consultancy services. In that case, you can designate a testimonial section in your website. Testimonials can be positioned with a large, bold anchor and link on the homepage. Also, they may come as a flash on the screen on the service section page. In this way, your prospective clients can easily read them and also be enticed to avail of your services.
Guide To Design Business Website Tips
Here are the other web design tips to showcase the strengths of your business:
- Product Priority: All in-demand products should have a dedicated category on the menu. Or place on top of the product category for customers to easily see.
- Create A Sitemap: A sitemap is like a table of content or directory to your website. This provides online visitors easy access to different web pages in your website, and a means for search engines (e.g., Google, Bing, Yahoo) to determine what your website is all about. It promotes easy navigation and user experience, as well as a better ranking on search engines. By guiding your visitors properly where they want to be on your website, you open more doors of opportunities to do business with you.
- Use Call-to-Action (CTA): A call-to-action button (CTA) also serves as a guide for your online visitors, telling them or directing them what they’re expected to do after reading a blog post or an article. It consists of a power word, such as click here. Get discount, or accept a limited offer, and a corresponding link to the page where the real action lies. Either you want your visitors to avail of an offer, sign-up for a newsletter, register as a member, or avail your product or service by calling your sales team or shopping online.
Include Localization Guide To Design Business Website For A Successful Global Launch
Localization design involves using different languages, aside from English, to promote your products and services to the global market. There are some web design issues you might encounter when translating a website into another language.
Check out the following web design issues involving language translation:
- Acronyms And Spacing: Resizing of the translated text might be necessary, most especially for languages using acronyms and symbols. When the English language to other languages, the spacing between text might not be enough. Because acronyms are out, or symbols in use. Text resizing would help avoid break issues in a text later on, which can affect readability.
- Language Meaning: Some words in English may mean differently in other languages. That’s why working with a linguist or interpreter along with an expert web designer is a good idea.
- Image Meaning: Culture and tradition may also impact images or visual cues on your website. One image might look decent but shows disrespect or humiliation to other cultures. For instance, if your business involves selling clothes for women who live in the more conservative Middle-Eastern countries. Make sure that the images are conservative with minimal skin exposure, how women act in a geographical area.
Guide To Design Business Website Conclusion
Designing a website according to your business needs involves a lot of considerations. For one, you have to ensure that you think about your audience and create a website that’s suitable for them. Also, it’d help to highlight your strengths in your website to promote your products and services best. Lastly, make sure that your web design is flexible enough and won’t cause problems when translated into another language. Most especially if your target audience is the global market.