Are you planning to enter the rapidly growing market of E-commerce with a new innovation/product? Do you look after making a website to showcase your product for a successful launch? It is seen that 80% of the shoppers in the US prefer to make an online purchase rather than visiting the local stores. There’s no need to say in how massively you can increase your chances of generating more sales by having a great website appearance. The majority of the big eCommerce websites consist of products for you to make a purchase. Moreover, it is still possible to have a successful online store by selling just a single item. In simple terms, you can introduce a single product WordPress website with an enhanced customer experience.
In this article, we are going to have a look at how you can build a single product website using WordPress and WooCommerce. So, Let’s get started with.
What is Single Product Websites and How it Works?
The term itself is self-explanatory as it is an online store that aims to sell only one item in general. The ultimate logic being creating such a website is to offer attractive deals and make more customers.
Single product stores tend to work better without any shipping or manufacturing costs. Also, the products get immense benefits from powerful branding and target potential customers for your high niche products. It is better to remind yourself of the importance of high-quality product images and Call To Action (CTA) if you wish to sell your products.
Guide on Creating a Single Product Website
Building a website can be really simple as you can get started with a few simple clicks. The complex part will be to find the perfect theme for your website and simple market research will get you the best themes for your single product website.
Select the Web Host and Install WordPress
The very first thing you are required to do is search for a web host and plan your store. On a serious note, you should not choose the cheapest host just because of the single product website as it can hinder your site performance and fail to have customer retention. However, opt for the web host which is best for your site and will be WordPress-friendly. Nowadays, it is pretty much easier to get the top-notch WordPress hosting plans for a cheaper rate or discounted rates. A few of the huge names include SiteGround, Bluehost, and A2 Hosting where you can get access to their alluring features according to the basic packages.
Install and Setup WooCommerce
We are aware of how WordPress is a highly-versatile platform without including e-commerce functionality out of the box. It indicates that if you wish your single product online store website to become more than just a promotional banner then you need to find efficient ways for managing inventory and secured payment gateways. As seen in most of the cases, the solution is within and there are plenty of eCommerce plugins available for WordPress but still, WooCommerce tops the chart. The platform comes with loads of features that are custom to sell a single product or hundreds of them. Before moving ahead, you need to download, install, activate and configure WooCommerce. You can also make use of the plugins which includes a setup wizard to simplify the process but you need to follow our instructions if you want more details.
Look for a Suitable Theme for your Product WordPress Website
By making use of WooCommerce, the complex part of building a one product website is to pick the perfect theme for it. We have a deep guide on some excellent eCommerce themes and even encourage you to have a look at those of your research to get it. We recommend using the ShopIsle which is a free WordPress eCommerce theme that is designed for smoother integration with WooCommerce. It does not matter whether your site consists of a single or multiple products – it will make alterations accordingly. Also, it comes with a unique sleek and uncluttered look that is highlighting a single item. Make use of the WordPress customizer to make necessary changes with your store’s layout.
Launch your Single Product Website
Finally, it’s time to launch your featured product in the store. Select the Products _> Add New tab. You will have to set the product name and its description before you want to publish it. Also, you can add multiple images for driving online sales. As you are trying to seel one specific product. You only need to make it look as good as possible by featuring multiple images of the product taken from different angles.
When you are going to focus on only one product for your online store, it is necessary to fill out all the minute details as the product images and details will act as a key to your site’s success. There is plenty of things to do after launching your product live. There are chances whether your site is bare or you wish to add more sections and content.
In order to run a successful single product website online store, it is not mandatory to sell hundreds of products. As long as you are up with the strong copy, excellent HD quality photos and an attention-grabbing CTA, you can always deal by selling only one item. In addition to this, it also makes helps you to get your store management much easier. Till then – keep learning!
Rooney Reeves is a Business Development Executive. Currently working with a WordPress Development Company. She always accepts challenges and puts some effort into it. She loves to write and spread her knowledge through writing. Want to know more about the company then visit this. Follow me on Twitter.