What Is UGC and How Can It Increase Sales? user-generated content benefits

What Is UGC and How Can It Increase Sales?

Whaimes have changed. Today, there’s no place for one-way communication between the brand and its customers. Instead, engagement is the name of the game. One way to achieve this is through user-generated content (UGC), check its benefits and how to increase sales using it. 80% of people say that UGC impacts their purchase decision, and […]

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What You Need to Know About the Africa Tech Scene

What You Need to Know About the Africa Tech Scene

Africa is playing a crucial role in the advancement of global technology, thanks to its innovative entrepreneurs. From finance and healthcare technologies that are providing much-needed access to basic services for their fellow citizens, Africa tech scene startups, entrepreneurs innovators have been rapidly building momentum due to venture capitalists, angel investors and government initiatives supporting […]

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