Knowledge Panels are a type of rich results in Google’s search results pages. They can show information about all kinds of things: businesses, people, animals, countries or plants, for instance. Such a panel appears on the right side of your screen in the desktop search results. It shows details on the particular entity you’re searching […]
You know all about search engine optimization. The importance of a well-structured site, relevant keywords, appropriate tagging, technical standards, and lots and lots of content. But chances are you don’t think a lot about Google crawl optimization. Googlebot optimization isn’t the same thing as search engine optimization, because it goes a level deeper. Search engine […]
While we’re not going to say that Google Analytics is simple, there’s quite a bit you can learn about your site with an understanding of a few basic concepts. Let’s start with the relationship between users, sessions, and pageviews and explain all about the page views metric. Google Analytics Pageviews Explained Google Analytics has this […]
You won’t believe how useful Google Trends can be for your business. If you thought that its basic feature of finding popular keywords is just that, you will be pleasantly surprised by the different ways you can use this Google feature. 10 Ways To Use Google Trends for your business Find Niches The first thing […]
If you’ve done any research on digital marketing for your business, then you’ve likely realized you need to be on social media. You’ve probably also learned that simply having social accounts isn’t enough to execute a successful social media strategy and drive people to your brand. Social media statistics will help you with it. Find Social […]
Google AdWords is a powerful advertising tool for small businesses. We work with clients all the time that have had great success generating leads and seeing a great ROI by using Google AdWords. Whenever we speak to potential clients or host a Google AdWords webinar, one of the most common questions we hear is: How much […]
Do you want to track outbound links in your site? Outbound links are the links that take users away from your website. These could be links to affiliate products, social networks, or simply other websites that you have linked to from your website. In this article, we will show you how to easily track outbound […]
One important step in optimizing your site for search engines is adding your WordPress site to Google search console, see now how to do it. In our plugin, you can connect Google Search Console to Yoast SEO. This verifies your website for your Google Search Console account and allows you to view your crawl errors. Especially […]
Since Google Analytics is far and away the most popular web analytics tool, it pays to know exactly how Google Analytics bounce rate is calculated. See new what is it and how it works. I came, I puked, I left” is a very famous definition of the bounce rate by Avinash Kaushik. But what does it […]
Want to know how people are finding your site, which blog posts are most popular, or how many of your visitors are using mobile devices? All of that and more can be easily found out using Google Analytics WordPress and MonsterInsights. In this article, we’ll show you how to set up your Google Analytics account […]