So, have you ever downloaded a game, and while playing the game, you noticed some advertisements? Well, that is the magic of in-app advertising, as it gives the app developer a chance to generate revenue. In this article, you’ll see the five top benefits of in-app advertising that marketers should use. App advertising networks play a […]
WordPress has become the most popular content management system (CMS) since it was launched in 2003. According to a survey by W3Techs, 42.9% of websites are powered by WordPress. If your website is built with WordPress, there are a number of integrations out there that can definitely improve its performance. These integrations can help you […]
Content marketing is a tremendously powerful way to generate leads and drive conversions. To generate leads, you need to come up with the right content. The content you choose should depend on your target audience. In this article, you’ll see six content marketing trends to watch out for this year and beyond. Keep in mind, though, […]
To thrive and stay relevant in the market, businesses must consider implementing smart marketing strategies to increase their following and revenues and to solidify their brand image. With so many industries getting off and many startups coming into the picture aggressively, it’s only understandable why companies with strong marketing efforts survive longer than the rest. […]
In this digital age, it’s crucial for all businesses, regardless of size. To have their own website if they hope to be able to compete with other companies. This is particularly true for MSPs. In this article, you’ll learn how to turn your MSP website into a lead generation machine. A managed service provider (MSP) […]
Have you ever wondered why despite deploying costly digital marketing campaigns such as Google Adwords, paid social media ads, or optimizing your website’s SEO, it seems it does not reflect in the top line? The online shop is getting the traffic, but it is not translating into sales. In this article, you’ll see nine web […]
Building an online store or starting an eCommerce component in your company is a complex undertaking that demands much thought. Careful preparation, and technical assistance. So, while selecting an eCommerce platform, look for one that provides smooth integration of different features, competent security, and adequate support in a cost-effective package. In this article, we’ll explain what […]
Statistics show that 38.5% of users judge a business by how their website looks during their first visit. Do you have a clean website that is user-friendly for your potential customers? What areas of your website could use improvement? How can you convert more users to buy your product? In this article, we’ll see the five must-have […]
The goal of any social CRM strategy should be engaging your customer base, which would lead to better customer relations. When your customers have an easier time interacting with you, they’ll walk away happier, increasing loyalty. At the same time, on-the-fence consumers will take notice of your authenticity and approachability, leading them to opt for your […]
The most successful businesses usually have one thing in common. They know what their customers need and provide something that meets these needs. As a result, customer-centric companies are 60% more profitable on average than companies that don’t pay attention to customer needs. If your brand knows its customers’ top needs, it will be more […]