Taglines Writing SEO Tips

Selecting good taglines can mean a huge difference in your Search rankings. Check the best SEO writing tips & guide for creating taglines

By Claudio Pires
Updated on November 18, 2022
Taglines Writing SEO Tips

When using a CMS like WordPress, selecting good taglines can mean a huge difference in your Search Engine rankings. You can quickly get better rankings and higher click-through rates with a couple of helpful tagline SEO tips. Which means more visitors from search engines. Check the best SEO writing tips and guide for creating taglines for your website.

One thing we often notice when looking at these websites is how poorly the website’s or page’s goal is communicated. Using headlines and taglines is a great and fast way to convey your goal. Here, we’ll show you how to use headlines and sayings to your advantage. They need to communicate a clear message that people will understand. Because you want people to understand what your website or page is about, right?

Headlines and Taglines

Before jumping into this post, it might be helpful to explain what headlines and taglines are. Wikipedia defines a headline in the following way:

The headline is the text indicating the nature of the article below it.

So the headline is a page’s or post’s title. And as Wikipedia so eloquently states, that title should indicate what that page or post is about.

And Wikipedia explains the tagline as follows:

In entertainment, a tagline (or tag line) is a small amount of text which serves to clarify a thought for, or designed with a form of, dramatic effect. [It’s a] variant of a branding slogan.

I don’t agree with a tagline being for dramatic effect at all times, although I believe it could be like that in entertainment 🙂 I do agree with the statement that a tagline serves to clarify a thought. Usually, it helps to define or specify the headline. A slogan is also something that’s not as mandatory as the headline. A page has to have a headline, but it doesn’t need to have a tagline. Especially not if the headline is clear enough in itself.

Using headlines and taglines?

Taglines Writing SEO Tips
Taglines Writing SEO Tips

As we mentioned above, headlines and taglines are an excellent and fast ways to tell people about your website. And this matters because people want to understand your website, so they know if you have what they want. People don’t want to spend 30 minutes (or 5, for that matter) searching your website to see if you do. They’ll go to a website with a more explicit message.

Additionally, thinking about a decent headline and/or tagline for your website and its pages forces you to think about your core business. What is it that you’re trying to convey? If a page’s headline is getting too complicated, it might be a good idea to consider making multiple pages for what you’re trying to do, for instance.

Core business or purpose writing SEO taglines tips

When you’ve figured out your core business or purpose for a page, it can be quite hard to write this down so that it’s understandable for everyone. As mentioned in this post about clarity and focus:

We want clarity. It’s the experience we get when visiting that website for the very first time: do we get the website? Is it clear what the benefits are for us visitors? And where or how can I get these benefits?

Don’t think people will understand what you’re talking about just because they’re on your site. Try to put yourself in the shoes of a person visiting your website for the first time. What you’re offering is clear by just reading the headline and tagline. For this post, the headline is “About headlines and taglines.” That’s simple, short, and clear. Just by reading that headline, people will know what the post will be about.

Of course, it’s much easier to distill what it’s about for a single post than for your entire website or business. So it would help if you took some time to formulate your core business and goals. If you think you found a decent headline, it’s a good idea to have someone outside of your business check it out and let them tell you if they understand. And if that’s not the case, continue until they do understand.

Headlines writing SEO taglines tips

There are several ways you can ensure people will understand your headline and even fulfill the goal of your page. I’ll give you a few tips here in the guide for creating SEO taglines.


If possible, try to write your headlines in an action-oriented way. You can do this by using verbs and sentences that imply an action for the visitor. For instance, we could have a headline: “Optimize your site with the Yoast SEO plugin!”. This shows people one of the core values of the plugin, and making it active will motivate a lot more people to try it.

Combination writing SEO taglines tips

Combining your headline with a tagline will give people a concise and clear explanation of your headline. Not all headlines need one per se, but usually, the effect of having a tagline (or sub-headline, whatever you want to call it) is a positive one. The tagline is another chance to intrigue your visitors and to clarify something for them.

Clear headline

This is probably the hardest to do because how do you know what is clear to people? This is something you should test. But in any case, you need to ensure your headline is as specific and concrete as you can. Again, it all comes down to clarity.

Avoid repetition

Finally, make sure to add it to your site’s title, not just repeat it in your SEO tagline. Also, don’t stuff keywords just for the sake of it. Finally, try adding a call to action below the tagline to show readers what to do next.

While your site’s SEO slogan and title are a few sentences at most, getting them right can be tricky. The tips we share on optimizing your title tags and writing an eye-catching tagline will get you off to a head start in creating your website’s hero content.

If you’d like a website content writing service to do the work for you, you can check out Pepper’s offerings by clicking the link above.

Conclusion writing SEO taglines tips

By now, you must get the main point: you have to be precise! If people can’t understand your website or don’t get what you’re selling/offering, they won’t stick around to figure it out. Especially when people are looking for something, they will only scan the page they land on. So make sure that what they’re watching delivers its message as clearly and concisely as possible.

What do you think? Have you discovered some lovely headline variations that worked out well for you? Or have anything else to add on the guide for creating SEO taglines? Let us know in the comments!

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.