Tangential Content: The Key to Link-Building Success

Our experts share detailed guide on main concepts for tangential content and success key tips for creating your next link-building scheme

By Claudio Pires
Updated on January 11, 2024
Tangential Content: The Key to Link-Building Success

Tangential content means creating indirect content that is not directly related to the goods your business provides but shares a softer connection to it. For example, tangential content can illustrate the main content by showing how one part relates to another similar section. Keep reading to find the key for link-building success.

Tangential content is a phrase to describe content that is not directly up to the post’s main content. But provides an interesting point or insight. With a well-planned content strategy, tangential content is guaranteed to help people find your website. When they search for something they didn’t know existed, giving them value.. They will then be more likely to share with their network, leading to links and traffic!

How to achieve tangential content with ease?

There are many details to consider before creating a link-building campaign. Developing your web design, deciding on the topic, budgeting for it, and much more is essential. To have success with your campaign, follow these steps: 

  • Make sure you have plenty of time allocated for the project
  • Find out which metrics will measure your success
  • Understand what you can expect from each of the metrics. 

One of the most vital acts in SEO is link-building. You might have seen some companies spending thousands or even millions of dollars on building links. But they’re not getting results that they feel are satisfying. For a successful link-building campaign, it’s essential to understand and apply a general principle called tangential content. Properly executed, this strategy can provide valuable content for your target audience. Generate backlinks from reputable domains, and increase search engine rankings.

Benefits of ‘Tangential Content’

‘Tangential Content’ is a term that describes the content on the same site but in a different category. It can be anything. Starting from an article about a topic to a guidepost on how to grow within an industry. Our search for great content found that some of the most successful sites have epic tangential content. Link-building is a very competitive and challenging process, but it does not have to be complicated. An excellent way for link-building to succeed is by leveraging the power of tangential content. Which is content that is related and relevant but not keyword targeted.

When you create content that strategically aligns with your target keywords; The search engine algorithms will see this as more valuable than unaligned content. Whether you need help promoting your web design or increasing page rank, focus on building tangential solid content. For specific content on foreign languages or other cultures, translation services would help an accurate translation and decent new content.

This practice can be beneficial to bring traffic and sell when you don’t have any significant new campaigns coming up. It also widens the range of your websites, permitting new clients to come in that would have assumably not discovered you otherwise.

Research is vital when integrating tangential content into your overall marketing strategy. Discover the interests and hobbies of your target audience. Proceed to find an overlap on topics they care deeply about since this will provide valuable insight for future brainstorming sessions. Consider hot-button news stories that can apply directly to them as well. It will undoubtedly open up new possibilities when thinking outside the box.

The last phase of your marketing strategy is execution. It’s important to understand that many people are hesitant about publishing content outside the scope they offer, and it can be understandable given how much work goes into every post! However, as a test run, consider pushing one tangential idea through social media channels.

You’ll get great feedback from this trial which may help refine or expand other pieces later on depending on what works best for each site/channel combination. The best way to get a sense of what your social media channels are like is by testing out some tangential content. 

Competitive Practices: The Link-Building Success Key

The key to succeeding at link-building competitive practices is to create links that have value for your audience and not just for you as the publisher. This means publishing relevant content that provides value. Integrating this content into your site will lead to a higher chance of getting links from other sites. Tangential content links to but isn’t about the article’s main topic.

This content needs to be authoritative and added to your site to help with SEO. An effective way of implementing Tangential Content on your website is by making sure the new articles you publish contain links back to the primary topic.

If you’re doubtful whether tangential content might be beneficial for your business, you should ascertain three main issues to yourself:

  • Is my brand mission essential and of interest to a broad audience?
  • Are there several publishers with large readerships who may dare to cover my mission?
  • Is the existing content meeting or exceeding my expectations?

If your answers were negative to any of these essential topics, a tangential content strategy is a must to increase your digital reach. However, a few industries have a mass appeal and can generate an impressive number of social media shares and media mentions by strictly producing on-brand content. 


Link-building is one of the most important aspects of any digital marketing strategy. It is essential to build relationships and increase the visibility of your website by continuously publishing relevant content and participating in social media giveaways.

Link-building is a long-term strategy, and it’s necessary to keep in mind that the success of this strategy has to come from constant effort. While SEO may be a quick fix, link-building will let your website sustain solid rankings. Remember, the key to link-building success is creating quality content that others love and share. According to critical studies, the top five industries that strive for on-brand content are technology. Pills, alcohol, marketing, politics, safety, and Crime. Science, environment, and energy.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.