The Best Ways to Display Data on Your Website

We will show tips on the best ways & top methods to present and display data on your website with elegant, user-friendly engaging design

Updated on July 11, 2023
The Best Ways to Display Data on Your Website

Modern websites have come a long way from the original pages you’d find on the world wide web when it first launched in the 1990s. Plain text and block colors have been replaced with elegant, user-friendly layouts that are simultaneously works of art and masterpieces in functionality to display data. In this article, we will show you tips on the best ways & top methods to present display data on your website.

The development of CSS and HTML5, as well as more powerful devices and faster internet connections, have allowed us to add multimedia content and more images to our online content. This can help make our message easier to understand by appealing to the different learning styles found in humans whilst also providing a more engaging experience.

Ways to Display Data on Your Website

For those looking to display data on a website, this creates an opportunity to use these modern web technologies to provide information in a format that is easy to understand.

Take Advantage of Imagery

A “picture is worth a thousand words” is often said, which is certainly true when trying to demonstrate complicated topics or communicate large amounts of data. For example, if we take the population figures for countries with native English speakers: the USA, the UK, Australia, Canada, and “Others,” an image can more easily convey the vast size of the US population.

Whilst it is easy to see that the USA’s population is larger than the UK’s just from the numbers, the pie chart shows how significant the difference is from just a glance. The contrasting colors in the chart help demonstrate the enormity of the US population over all other countries.

Visual representation is not just graphs and tables. Infographics are very popular tools for conveying data in a more interesting and engaging format. These are often used in a website’s content marketing and SEO. Fascinating and informative infographics can be easily shared and posted on other websites, creating backlinks to your homepage. The natural process of infographics being shared by members of the public demonstrates the success of conveying data in this format.

Differentiate Numbers With Colour

Sometimes the best solutions are the simplest. If you are displaying large quantities of data that are regularly changing. Colors can help to show the changes in just a glance. For example, the odds comparison website Oddschecker uses different colors to demonstrate if and how odds change. It uses four different colors in its lists of betting odds:

  • Red shows odds that are drifting
  • Blue shows odds that are shortening
  • Grey shows static odds
  • White shows the best odds

This allows the reader to quickly see changes in odds and understand the general trends in the market. Finance and stock market websites like Google Finance use a similar approach. Typically, red is to stock prices that are trending downward. Green indicates when they are increasing in value.

Use Videos to Display Data

Many online videos are just clips of people talking, with few or no props. Often this is just a multimedia version of an already existing article. The reason is that people are more willing to watch a video about a topic than they are to read. Even if the video takes exactly the same amount of time to watch. As it would take to read the text. Many people perceive reading as more work and opt for the easy option.

Therefore, using video content to communicate data may help to overcome this inherent ‘laziness in the digital generation. For example, The YouTuber Jack Chapple used a video to explain statistics and concepts in stock market investing. He stood before a blackboard, writing bullet points and numbers in chalk. He could quite easily have written this in a lengthy article. But the video made it more interesting and engaging to the audience. The success can be because this single video has received almost 2.5 million views.

In Summary

There are many ways you can display data on a website. However, the most successful methods are to make the content interesting. Engaging and easily distinguishable at just a glance. The nature of the data and the intended audience will influence how you choose to display it.

Combining methods will likely lead to better results than relying on one medium. We hope this article with tips on the best ways & top methods to present display data on your website has been of help to you! Leave us a comment.