When it comes to launching yourself on the internet as a tool used for marketing, the importance of SEO for a law firm cannot be neglected. In the ever-changing tech-based business models today, a large number of consumers are switching to using online tools(mobile devices included) to find what they are looking for quickly.
Law Firm SEO Expert Tips
Keep in mind, 96% of people looking for legal services use a search engine to find a lawyer or a law firm and a majority of these searches are conducted on mobile devices. Statistics reflect that the term “lawyer” is used 70% more than the word “attorney”. This brings us to our first order of business “KEYWORDS”. The following are a few bullet points you must be mindful of prior to going live with your site. For more in-depth knowledge please visit www.lawfirmseo.com
Most important ranking factor according to Google Search is the use of keywords on any given page related to its search content. The appropriate use of keywords is of the essence when it comes to lead generation throughout your site. This results in too many SEO advisors to make the brazen mistake of excessively using keywords on a page which result in a negative impact on your site’s traffic because it will cause your site showing up on general searches as well.
Homepage optimization has a symbiotic relationship with the right use of keywords and site content layout. The content you are presenting must deal with your area of expertise primarily, and not contain too many general terms used by an average search engine users. The correct use and placement of keywords will nearly guarantee you to rank higher in searches over your competitor law firms. For instance, an average search engine user will use terms like “lawyers in(city, state), “attorneys in(city, state)”.
Highspeed internet readily available on mobile devices has changed the game completely when it comes to how a potential client finds your contact information. It is imperative that your site is visible and is easy to navigate on mobile devices as it would be on a desktop computer or a laptop screen. There are several sites you can visit to view the performance of your site such as Google’s PageSpeed Insights.
Content is among the most important ranking factors by Google Search strategists. Overkill with the use of keywords can greatly impact the number of hits you get with each search. Content of your website must be updated religiously. in order to keep your target audience engaged with your website. The content must be comprehensive and concise with details relevant only to your target audience and using unnecessary details and long write-ups about material irrelevant is sure to result in lower ranking among your competition. Avoid using flash as it can complicate the site’s functionality and could result in a host of other issues.
Local SEO For Law Firm
Unless you are dealing with international or country-wide legal affairs, your SEO must have local focus primarily since your phone number, city and the state must appear near the heading to secure improved visibility. A good percentage of people run their searches based on area code or zip code. Your target with these details is to appear on Google maps-3 package in local searches.
Commonly Search text
In view of the most commonly used text searched based on profession-related items for local searches include. “Doctors near me”, “lawyers near me”(mostly mobile devices), “doctors in”, or “lawyers in”(laptops/PCs). This makes the appropriate use of the city, state, and phone number on your homepage critical. Statistics show that 50% of local searches made on mobile devices result in a visit to a physical address within a 24 hour period so your content must-have for local focus.
A Live Chat Window added to your site will instantly engage a possible lead. However, do make sure it clearly states business hours for your chat window clearly. A lot of sites make a grave mistake of having a chat window and nobody there to respond to queries. Link the chat window to your “contact us” page during non-business hours. Live Chat will also increase the chance of a visitor in your office within 2 days.
Advertise your social media presence through your site. You must show that you greater online presence beyond your website. This will help you with your ranking in Google searches as well. A Facebook page and Whatsapp number are sure to assist you in generating and securing your leads. As a result, Social Media presence and update it regularly with relevant information about your area of expertise.
Performing SEO in the perspective to the field of law practice. You must acknowledge that doctors and lawyers are the top-ranked searches when it comes to the professional service industry. It is imperative that you monitor your site’s performance using tools like Google Analytics. Embed or displayed on your site so you remain current on the performance of your site.
Conclusion of Law Firm SEO
Fresh and more topical content is guaranteed to keep you among the top-ranked sites among your competitors and always remain current on the latest tools being used to ensure better site ranking. SEO is not a one-time effort in better presenting your site to the world. However, constant fruitful labor of applying creativity and technology to your online presence.