The Power Of Hashtags
#hashtags continue to be incredibly popular and here at #Visualmodo, we couldn’t be more excited! Today we'll share the power of hashtags
#hashtags continue to be incredibly popular, and here at #Visualmodo, we couldn’t be more excited! Today you don’t have to be a dedicated social media user to be exposed to hashtags. More often than not, hashtags can now be found in restaurants, on menus, on TV and radio talk shows, and even regional and national news now promote the use of the power of hashtags – They’re everywhere!
The Power Of Hashtags
With a #throwback to the early days of Twitter in 2006, the #hashtag has quickly dominated advertising and contemporary culture – but what does this mean for your business?
Connectivity, Awareness & Plain Old Quirkiness
The hashtag acts like a “doorway,” allowing businesses to communicate with target audiences excitingly and freshly. With the #, you can tap into lifestyles, cultures, and the latest consumer trends.
You can also become a member of virtual communities, taking part in conversations to further understand your audience, which undoubtedly helps your business stay relevant using the power of hashtags!
When combined with an inbound link, # can even increase your referral traffic – In fact, # is a fantastic tool for getting your content that exist!
The benefits don’t just end there either. The simple yet quirky symbol provides you with the potential to address new demographics and cultural groups. Moreover, over time, you can create your own unique power #hashtag to establish your online presence!
Being Hashtag Savvy
Hashtags are a nifty little tool but knowing how to use the power of hashtags effectively is crucial. So, to help you get the most out of your campaigns, we’ve put together three top tips!
- Relevancy: Choose a hashtag relevant to your business and audience. While broad hashtags bring in engagements, keyword-specific tags will gain you meaningful interactions.
- Understand the Platform: Whilst using 20+ tags on Instagram and on Twitter is commonplace, less is more. Excessive hashtags can be damaging, attracting accounts that focus purely on #FollowBacks. Twitter recommends no more than 2 hashtags per Tweet as best practice.
- Short & Sweet: Finally, no one wants to type long phrases. We’re all busy bees, you know? So keep your tags short and specific! After all, they need to make engagement easier with the power of hashtags!
Please get in touch if you want to discuss how Visualmodo can help your business grow in 2022!