#hashtags continue to be incredibly popular and here at #Visualmodo, we couldn’t be more excited! Today you don’t have to be a dedicated social media user to be exposed to hashtags. More often than not, hashtags can now be found in restaurants on menus, on TV and radio talk shows and even regional and national news now promote the use of hashtag – They’re literally everywhere!
The Power Of Hashtags
With a #throwback to the early days of Twitter in 2006, #hashtag have quickly dominated advertising and contemporary culture – but what does this mean for your business?
Connectivity, Awareness & Plain Old Quirkiness
The hashtag acts like a “doorway”, allowing businesses to communicate with target audiences in an exciting and fresh manner. With the #, you can tap into lifestyles, cultures, and the latest consumer trends.
You can also become a member of virtual communities, taking part in conversations to further understand your audience, something which also undoubtedly helps your business to stay relevant!
When combined with an inbound link, # can even increase your referral traffic – In fact, # is a fantastic tool for getting your content seen!
The benefits don’t just end there either. The simple yet quirky symbol provides you with the potential to address new demographics and cultural groups. What’s more, over time, you can even create your own unique #hashtag to really establish your online presence!
Being Hashtag Savvy
Clearly, hashtags are a nifty little tool but knowing how to use them effectively is crucial. So, to help you get the most out of your campaigns, we’ve put together three top tips!
- Relevancy: Choose hashtag relevant to your business and audience. Whilst broad hashtags bring in engagements, keyword specific tag will gain you meaningful interactions.
- Understand the Platform: Whilst it’s commonplace to use 20+ tags on Instagram, on Twitter less is more. In fact, excessive hashtags can be damaging, attracting accounts which focus purely on #FollowBacks. Twitter recommends no more than 2 hashtags per Tweet as best practice.
- Short & Sweet: Finally, no-one wants to type out long phrases, we’re all busy bees y’know? So keep your tags short and specific! After all, they’re supposed to make engagement easier!
If you would like to discuss how Netbiz Group can help your business grow in 2017, then please get in touch!