The Power Of Hashtags

#hashtags continue to be incredibly popular and here at #Visualmodo, we couldn’t be more excited! Today we'll share the power of hashtags

By Claudio Pires
Updated on August 8, 2022
The Power Of Hashtags

#hashtags continue to be incredibly popular, and here at #Visualmodo, we couldn’t be more excited! Today you don’t have to be a dedicated social media user to be exposed to hashtags. More often than not, hashtags can now be found in restaurants, on menus, on TV and radio talk shows, and even regional and national news now promote the use of the power of hashtags – They’re everywhere!

The Power Of Hashtags

With a #throwback to the early days of Twitter in 2006, the #hashtag has quickly dominated advertising and contemporary culture – but what does this mean for your business?

Connectivity, Awareness & Plain Old Quirkiness

The hashtag acts like a “doorway,” allowing businesses to communicate with target audiences excitingly and freshly. With the #, you can tap into lifestyles, cultures, and the latest consumer trends.

You can also become a member of virtual communities, taking part in conversations to further understand your audience, which undoubtedly helps your business stay relevant using the power of hashtags!

When combined with an inbound link, # can even increase your referral traffic – In fact, # is a fantastic tool for getting your content that exist!

The benefits don’t just end there either. The simple yet quirky symbol provides you with the potential to address new demographics and cultural groups. Moreover, over time, you can create your own unique power #hashtag to establish your online presence!

The Power Of Tags #hashtag
The Power Of Tags

Being Hashtag Savvy

Hashtags are a nifty little tool but knowing how to use the power of hashtags effectively is crucial. So, to help you get the most out of your campaigns, we’ve put together three top tips!

  1. Relevancy: Choose a hashtag relevant to your business and audience. While broad hashtags bring in engagements, keyword-specific tags will gain you meaningful interactions.
  2. Understand the Platform: Whilst using 20+ tags on Instagram and on Twitter is commonplace, less is more. Excessive hashtags can be damaging, attracting accounts that focus purely on #FollowBacks. Twitter recommends no more than 2 hashtags per Tweet as best practice.
  3. Short & Sweet: Finally, no one wants to type long phrases. We’re all busy bees, you know? So keep your tags short and specific! After all, they need to make engagement easier with the power of hashtags!
How To Use Hashtag Being Hashtag Savvy
How To Use Hashtag

Please get in touch if you want to discuss how Visualmodo can help your business grow in 2022!

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.