Improving your business’ marketing strategy requires looking to the latest trends. It’s important to keep up-to-date on what methods are effective at any point in time and to adapt your own strategy to those trends to stay relevant and most effectively market your business. Right now, the latest method on the rise is video content marketing. In fact, in the digital world, video marketing is looked at as the New Black.
The Popularity of Video Content
Video marketing has flourished in recent years as a result of more members of Generation Z becoming consumers. This demographic, which is shaping the market today, very much prefers highly visual content as a result of growing up with social media. It’s important for your business to try to target this generation since they currently make up 40 percent of consumers. If you have neglected this target audience in the past, video marketing is the best way to reach them now.
99 percent of marketers include video content in their marketing strategies. This can be done on your social media sites, on your website, or through advertisements. Videos are a way to entertain your target consumer while also communicating essential points about your business.
Social Media Marketing
Video content can easily be incorporated into social media marketing. Posts with videos are statistically more likely to be shared on social media, which will help spread the word about your company. Facebook enables users to post videos, and Instagram has recently enabled more features to allow you to do so. For more casual content, Instagram stories are a great option. This will only stay up for 24 hours and is a great way to generate more video content for your feeds.
Alternatively, in addition to including videos as actual posts, Instagram has recently implemented an option to include longer-form video content that could be a great option for full-fledged video campaigns. Facebook and Instagram also contain options to “go live,” which offers a great opportunity for more spontaneous, authentic video content. The adaptation of social media platforms to increase the outlets for this content demonstrates its importance to the modern market.
You can also embed videos into your company’s website. This is particularly easy to do on a WordPress site. You can install a clip from Youtube and Vimeo with a few simple steps, which will go a long way in targeting a younger audience. It’s also a way to enhance your website by diversifying its content and making it more accessible and entertaining.
Benefits of Video Content Marketing
Digital marketing video production comes with a variety of unique benefits that other forms of advertising do not include. One advantage is that the range of content that can be via video is immense. They serve as commercials, testimonials, tutorials, and to tell the story of your company. Pursuing video production is worthwhile because of the wide variety of content it can help you develop.
One key advantage of video marketing is that it can help you communicate the story of your company or brand. Storytelling is best via video rather than via text or infographics. This is because you can have a real person on camera explaining how your company came to be, what it means to them, and what services and products it focuses on. Video has a unique ability to elicit an emotional response through tone, music, and production, which makes it a key branding tool.
The results of this type of marketing speak for themselves. Of all marketing strategies, it has one of the highest returns on investment, which means the cost of production is well worth the financial benefits. Additionally, because video content is on the rise. So, its results are only to improve with time, making it a valuable strategy to begin pursuing.
Finding the right digital marketing video production company to assist you in your company’s marketing strategy is what’s going to keep you and your business relevant and allow you to build connections with your target audience.
Routine Emails on Video Content Marketing
You can also incorporate video content into routine emails to further engage your audience. This will make consumers less likely to glance over and then delete the email, and instead will encourage them to engage further with your brand. Because videos take less effort to digest than long text, people are more likely to engage with them.
Videos are also beneficial for search engine optimization. Including video content on your website will drive the site up higher on search engine results pages. Which will make it easier for potential customers to find and engage with your company.
Ultimately, videos build trust with consumers, which translates to sales. The possibilities for incorporating this type of content into your marketing strategy are endless and offer tangible rewards. To stay on top of trends and adapt to an evolving market, pursuing video content is essential.