Unless you happen to be in the business of building websites, creating the online side of a new venture isn’t always a great experience. If you are not well versed in the various aspects of creating a web presence, the whole project can seem like an ordeal. In the modern age of social media platforms, you might even be wondering why you even need to expand your digital footprint much further than Facebook, Instagram or LinkedIn, but as you will find out, there are some very good reasons why you shouldn’t lean solely on these media giants.
Be Social, but Also Be Savvy
For a lot of small businesses and new startups, social media is where you do most of your interacting with your customer base. This may not change much as your business grows, but relying solely upon a Facebook page as your go-to digital presence could lead you down dark paths that you aren’t expecting.
Social media platforms change their ToS (terms of service) regularly, and as such, you are always just one change away from having your business traffic reduced, or even stopped completely in some cases. It is because of this that a website is still a necessity for whatever business you happen to be in.
Those who also want to climb the Google rankings (and become a more visible brand online) will also find things much harder without an active website. Small businesses, in particular, need to push their online presence to new customers, a job that becomes infinitely harder without a central site for your business.
But with so many options out there, which is the best way to approach this project? Should you build from scratch, or use one of the many new website creation services on the market? This all depends on what sort of website you want to build.
Specialist Platforms Provide Specialist Functionality
Some business will need special functionality that goes beyond the restrictions that all of the social media sites have in place.
If, for example, your business deals with online courses. Engaging with customers on social media can only bring them to your door. You still need a site that can capture leads, convert sales and serve up interactive course experiences. Companies such as Kajabi or Teachable provide services that are built from the ground up to aid SMBs in building websites, creating marketing campaigns, and designing online courses with ease, while also keeping the complexity to a minimum.
These companies are examples of platforms that are built specifically for the task at hand. Allowing you to set up your site in exactly the way you picture it. Need a login button for existing customers? Or perhaps a built-in shopping cart? Maybe your business needs to host regular automated webinars? Whatever your demands, these sorts of services will provide you with the functionality you need. While keeping any back-end problems in the hands of their own experts. This should leave you plenty of time to concentrate on your business. So, less on the tech management side of running an online store.
Alternative Options In Social Media Age
There is, of course, the opportunity to build a new website from scratch. Perhaps using a custom web design agency or freelancer to help implement your ideas. While this does indeed open up the possibilities of creating the most differentiating media experience you can imagine. You should also expect to increase the associated costs astronomically.
Unless your service so niches that no other company can provide you with the templates you need, it is sound advice to avoid this strategy until your needs change, and your business is sizeable enough to swallow the huge costs.
Create a Presence Across Platforms
Creating and maintaining a decent website doesn’t mean you should now move away from using social media. In fact, quite the opposite is true. Social media posts can draw interest towards your website. In addition, while those perusing your services should also be able to find links to your social feeds. From within your site itself.
Having a website that acts as your business hub. While your social accounts play the part of “lures,” can be a powerful combination. It is also worth remembering that sharing links on social media may also help a business with SEO (search engine optimization), so if you are lucky enough to have a post go viral, you can expect that to affect your Google indexing, if not your rankings as well.
Spokes Serving the Hub On Social Media Age
The takeaway from this should be that the need for a great website has never gone away. Leverage the social media platforms in the way they were intended. However, do not rely on them solely for a web presence. Lastly, use a platform that specializes in the sort of website that you need.
Maintain a web presence, utilize social media to its strengths, and keep things simple. Stick to this trifecta of the digital marketplace, and you won’t go far wrong.