The Role of Your Business Website in the Age of Social Media

See now in this article the purpose and role of your company website in the age of social media to grow your business

By Claudio Pires
Updated on July 17, 2023
The Role of Your Business Website in the Age of Social Media

Unless you happen to be in the business of building websites, creating the online side of a new venture isn’t always a great experience. The whole project can seem like an ordeal if you are not well-versed in creating a web presence. See now the purpose and role of your company’s website in the age of social media to grow your business.

In the modern age of social media platforms, you might even wonder why you need to expand your digital footprint much further than Facebook, Instagram, or LinkedIn. Still, as you will find out, there are some excellent reasons why you shouldn’t lean solely on these media giants.

Your Business Website in the Age of Social Media

Be Social, but Also Be Savvy

For many small businesses and new startups, social media is where you interact most with your customer base. This may stay the same as your business grows, but relying solely upon a Facebook page as your go-to digital presence could lead you down dark paths that you aren’t expecting.

Social media platforms change their ToS (terms of service) regularly, and as such, you are always just one change away from having your business traffic reduced or even stopped completely in some cases. Because of this, a website is still necessary for any business you are in, with a business purpose and role to grow in the age of social media.

Those who want to climb the Google rankings (and become a more visible brand online) will find things much easier with an active website. Small businesses, in particular, need to push their online presence to new customers, a job that becomes infinitely harder without a central site for your business.

But with so many options, which is the best way to approach this project? Should you build from scratch or use one of the many new website creation services on the market? This all depends on what sort of website you want to build.

Specialist Platforms Provide Specialist Functionality

Some businesses will need exceptional functionality beyond social media site restrictions.

If, for example, your business deals with online courses. Engaging with customers on social media can only bring them to your door. You still need a site to capture leads, convert sales, and offer interactive course experiences. Companies such as Kajabi or Teachable provide services built from the ground up to aid SMBs in building websites, creating marketing campaigns, and designing online courses easily while keeping the complexity to a minimum.

These companies are examples of platforms built specifically for the task at hand. Allowing you to set up your site exactly how you picture it. Need a login button for existing customers? Or a built-in shopping cart? Your business may need to host regular automated webinars. Whatever your demands, these services will provide you with the necessary functionality.

At the same time, keeping any back-end problems in the hands of their experts. This should leave you plenty of time to concentrate on your business. So, less on the tech management side of running an online store.

Alternative Options In Social Media Age

There is, of course, the opportunity to build a new website from scratch. Perhaps using a custom web design agency or freelancer to help implement your ideas. In contrast, this opens the possibility of creating the most differentiating media experience imaginable. You should also expect to increase the associated costs astronomically.

Unless your service is such a niche that no other company can provide you with the templates you need, it is sound advice to avoid this strategy until your needs change and your business is sizeable enough to swallow the huge costs.

Create A Presence Across Platforms

Creating and maintaining a decent website doesn’t mean you should stop using social media. Social media posts can drive interest to your site. In addition, those perusing your services should also be able to find links to your social feeds from within your site.

You have a website that acts as your business hub. While your social accounts play the part of “lures,” it can be a powerful combination. It is also worth remembering that sharing links on social media may also help a business with SEO (search engine optimization). If you are lucky enough to have a viral post, you can expect that to affect your Google indexing, if not your rankings.

Conclusion About Role Website Social Media

The takeaway from this should be that the need for a great website has never disappeared. Leverage the social media platforms in the way they were intended. However, please do not rely on them solely for a web presence. Lastly, use a platform that specializes in the sort of website that you need.

Maintain a web presence, utilize social media to its strengths, and keep things simple. Stick to this trifecta of the digital marketplace, and you will go right. We hope this article on the purpose and role of your business website in the age of social media to grow your business has been of help to you!

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.