It is a common occurrence for businesses to wonder how they can get word of their products and services out into the wider world and lure more customers their way. This is something that all businesses must consider at some point and the best ones will constantly be thinking of new ways to do just that. Because of the connectivity possibilities offered by the Internet, it is now easier than ever for companies to look further beyond their current horizons in the hope of attracting more clients. Instagram interaction is the way that is pointed out by statistics.
No matter where your company is based or how small it may be, the web gives you a chance to promote yourself to people spread all across the globe and engage with them in business.
Instagram: The Place For Interaction
In this regard, the Internet has been a key tool in the growth of numerous businesses who now have the ability to expand at a faster pace. But the Internet has evolved and the way that businesses use it has evolved with it.
While previously, it was simple enough to have a website where interested customers could go if they were looking for products or information, it has now become the case that businesses need to take a proactive approach and deliver content straight to potential customers themselves. This is easily facilitated by the advent of social media, a section of the Internet where people come together to share their lives with other people.
Once businesses saw the potential for promoting their brands and products or services to a large number of people all gathered together in one place, it was only a matter of time before the gates were opened and more of them started flooding in. Because of this, it is now standard for businesses to maintain active social media accounts as they serve two important purposes: promotion and customer service. It is also needed to keep up with the competition as some businesses have taken to social media much quicker and easier than others.
If you are one of these businesses still trying to get a hold of social media then read through this article for some tips on how to do so.
Choosing the right brand of social media
While it is recommended to make the most of all the leading social media platforms (namely, Facebook, Instagram, and Twitter), you may wish to focus your energy more on one of them if you feel you are going to get better results from it. It is quite possible to share links across all the platforms as well so its not something that would take too much away from the others.
The reason why you may be tempted to focus on one branch of social media over others is based on research carried out which suggests that one of them is more business-friendly, in that its users are more open to interaction with companies on this social network. The one that is getting businesses most excited is Instagram.
Why is this?
While it may have fewer users than Facebook, Instagram still has more than a billion active users and over two-thirds of them are under the age of thirty-five, a highly-lucrative marketing demographic. In addition to this, the behavior Instagram users engage in online suggests they are more interested in engaging with companies than users of other social media. The statistics back this up.
Interaction per post is 1.60% for Instagram, with Facebook registering 0.09% and Twitter having 0.048%. Depending on the area your company is involved in, you can expect to have more interaction, with universities (3.96%), charities (2.40%) and sports (2.40%) getting the most interaction. Even at the lower end of the scale, interaction is still better than other social networks, with retail (0.97%), fashion (0.94%) and health and beauty (0.86%) being the three lowest-ranked industries.
This is despite the fact that the median post per accounts on Instagram (0.70 posts per day) are lower than those on Facebook (0.97) or Twitter (0.86). In other words, to sum it up: even with less content, you will get more interaction.
How do I get some of this interaction?
Now that we’ve established that Instagram is the place to be, you need to go about getting more interaction from other users as without it your profile won’t reach the heights that it has the potential to reach. There are no quick-fixes or strategies that are guaranteed to work every time. You need to come up with ideas about how to get the most out of hashtags and comments while also using locations to focus in on people who may be interested in your company’s products and services.
Following competitors may also give you some ideas about what you can do and what doesn’t work while also catching the attention of potential customers who are interested in similar products or services.
There is another way
Alternatively, you could do what countless others are doing and invest in your company’s future by paying for features. There are a large number of websites where you can buy Instagram followers, likes, comments or views. These features will help your account grow and get you started on the way to climbing the popularity ladder.
It is a cheaper way of building support for your profile, and, therefore, your company, in comparison to advertising and the statistics show that you are going to get more attention while you also need to remember that there are potentially a billion people who will see your account and its content.