Growing your Instagram presence should result in organic results and active followers. Instagram has more than 1 billion active users and is a highly popular social media platform. In this article, we’ll see the top methods pros use to grow their Instagram profiles.
For your business, it is crucial to have a large following on this platform and a strong community of active users who regularly engage with your niche content. The following top tips will help you run your Instagram growth and engagement like a pro, and enable you to get more Instagram followers.
1) Use the Business Account Type
If you are not yet using the Instagram business account option, take care of that now. Just go to your “Settings”, “Account”, and tap on “Switch to Professional Account”. Then tap “Business” and let the next prompts guide you.
The reason you want a business account is for the rich features Instagram offers these types of accounts.
This method to grow your Instagram profile. includes:
- Insights
- Instagram Shopping
- Instagram Ads
- Contact Information and Call-to-Action Button on Your Profile
- Primary and Secondary Messaging Inboxes
While the creator account offers its own benefits for Instagram influencers, marketers get more from the business account option.
2) Be Concise with Your Goals
It is vital that you know what goals you have for your Instagram account. Otherwise, you will not understand how to effectively use the business tools on Instagram to build and grow.
For instance:
- Are you creating an online presence for your own business?
- Do you want to boost your brand’s awareness?
- Are you interested in getting more targeted leads?
- Do you want to establish yourself as an industry leader?
- Are you wanting to sell your products right from the app?
It could be that you want to incorporate more than one of these options for your Instagram business account.
3) Know Your Audience: Methods to Grow Instagram Profile
You need to know to whom you are marketing so that you know which Instagram tools will get the job done. Some prior research will help you discover your ideal audience.
Here are some general demographics regarding Instagram users you should know:
- Instagram users who are the most active on the platform range from 18 to 29 years old.
- More urban dwellers use Instagram over suburban residents.
- The United States is the biggest target market on Instagram.
These basic demographics are not indicative of all users, so you still need to target the market to whom your niche appeals. Then you need to create content that is interesting to them.
Knowing your target market is important to using Ads as well as methods to grow your Instagram profile.
4) Optimize Your Instagram Profile
Even though your Instagram profile is only 150 characters long, it needs to make the right impression on your audience and other Instagram users. It needs to express your personality (your brand personality) and let people know why they should follow you.
How can you make this work with so little space?
Instagram profiles offer several sections that allow you to showcase your brand, so your bio needs to be concise.
Some tips for your bio:
- Firstly, name (up to 30 characters)
- Secondly, the username (up to 30 characters)
- Your website (clickable URL)
- The niche category
- Your contact info
- Finally, call-to-action
These are the basic tips for optimizing your Instagram profile.
5) Choosing Your Profile Picture: Methods to Grow Instagram Profile
If you are promoting a brand, you should use the brand’s logo for your profile picture. In addition, this gives your profile and brand credibility and leaves a great impression from one glance.
The size of an Instagram profile photo is 110 by 110 pixels, which is cropped into a circle with a diameter of 110 pixels. The image is stored as a 320 by 320 pixels photo, so be sure to submit a photo that looks good even if Instagram changes how they display profile pictures. Tip: If your logo is a square, be sure to zoom it out so the whole logo shows in the circle.
6) Create Visually Appealing Content
Instagram is primarily a visual social media channel, so you need to create relevant and attractive, high-quality images for your posts. Whether you are posting a picture, meme, infographic, or animations, these images need to be clear, easy-to-read, eye-grabbing, and crisp to Instagram users.
Some of the best and most viewed content on Instagram includes:
- Behind-the-Scenes
- Text and Quotes
- User-Generated and “Regram” Content
- Videos
- Reels
- Stories
- Instructional
Making good use of Instagram Stories, Reels, Shopping, and IGTV will up your growth and engagement.
Methods to Grow Instagram Profile: Final Thoughts
If you want an effective way to get your Instagram started as a pro. So, Growthoid is a helpful online tool that allows you to buy Instagram followers, legitimately. This is a reliable and functional tool that will provide you with real, genuine engagement.
Remember to be consistent with posts, write great captions, and use hashtags that match your niche.
