Thin content can be defined as content with little or no added value. Some of the pages that lie into this classification are pages with duplicate content, automatically generated content, affiliate and scraped content, and doorway pages can be classified as thin content by Google. These techniques don’t provide users with substantially unique or valuable content and are in violation of our Webmaster Guidelines.
Sometimes, webmasters do not use spammy tactics for generating content but their pages still fall under the thin content category because they do not answer user’s queries, either because the content isn’t relevant, it is too short or because it doesn’t match what you promise on the page title or meta description. When this is the case, your pages need more and better content. You can use several tools that can help you find ideas and keywords that can complement and improve your original content. Some of the tools I like using are Market Muse, Ahrefs and Semrush.
So what is thin content? Thin content is content that has little or no value to the user. Google considers doorway pages, low-quality affiliate pages, or simply pages with very little or no content as thin content pages. But don’t fall into the trap of just producing loads of very similar content: non-original pages, pages with scraped and duplicate content, are considered thin content pages too. On top of that, Google doesn’t like pages that are stuffed with keywords either. Google has gotten smarter and has learned to distinguish between valuable and low-quality content, especially since Google Panda.
What About Google?
Google tries to provide the best results that match the search intent of the user. If you want to rank high, you have to convince Google that you’re answering the question of the user. This isn’t possible if you’re not willing to write extensively on the topic you like to rank for. Thin content rarely qualifies for Google as the best result. As a minimum, Google has to know what your page is about to know if it should display your result to the user. So try to write enjoyable, informative copy, to make Google, but first an foremost, your users happy.
We recommend writing meaningful copy about the keywords you’d like to rank for. If you keep a blog about your favorite hobby, this shouldn’t be much of a problem, right? If you write about something you love and know everything about, then it’s easy to show Google that your pages contain the expert answer they are looking for!
We do understand that every situation is different and that it’s not always possible to write an elaborate text about everything. For instance, if you own an online shop that sells hundreds of different computer parts, it can be a challenge to write an extensive text about everything. But at least make sure that every page has some original introductory content, instead of just an image and a buy button next to the price. If you sell lots of products that are very alike, you could also choose to optimize the category page instead of the product page or to use canonicals to prevent duplicate content issues.
How To Improve It?
The Yoast SEO plugin helps you write awesome copy. It does that by providing content analysis checks. One of these checks is to write at least 300 words per page or posts. We also check if you haven’t used the same keyword before, which helps prevent you from creating similar content over and over. Another check that’s useful for this is our keyword density check. If your score is too high, you’re probably stuffing your keyword into your copy, giving it an unnatural feel. So make sure at least these bullets are green.
On top of that, you can use our readability check to make sure the quality of your text is good, and readers can easily understand the text you’ve written.