TikTok Ads Ultimate Guide: All You Need to Know to Get More Profit From TikTok

TikTok ads ultimate guide, here are all you need to know to get more profit; With over 1 billion active users in 2022, the phenomenon

By Larissa Lopes
Updated on May 30, 2023
TikTok Ads Ultimate Guide: All You Need to Know to Get More Profit From TikTok

TikTok ads ultimate guide, here are all you need to know to get more profit; With over 1 billion active users in 2022, the phenomenon that is TikTok has caught the attention of marketers and marketers. Since 2016, the social media video sharing platform started more for its digital world and expanded from 150 markets.

TikTok Ads Ultimate Guide: All You Need to Know to Get More Profit From TikTok

TikTok Ads Ultimate Guide: All You Need to Know to Get More Profit From TikTok

So, despite this stellar growth and large audience base, TikTok’s advertising opportunities are still a mystery to many. If you’re sitting on the TikTok fence, you should invest in ads, not alone.

This TikTok Ads Works for Beginners guide can help you learn how to run this ad campaign, get started with TikTok Business Manager, and the steps to create a new campaign.

In addition, we’ve included some best practices and best practices. Come on!

Why advertise on TikTok and Get More Profit From TikTok?

Gen Z primarily favors TikTok, but more older users started using the platform in 2020. During Q1 2020, the quarterly share of 24-34-year-olds increased from 22.4% to 27.4%. At the same time, the 35-44 age demographic rose from 13.9% to 17.1% (Comscore). With a wide range of good qualities on the platform, it is one that your target audience is there.

TikTok content consists of 15-60 second videos. This format means the other ads are valuable as they are unlikely to get lost in a sea of ​​advertisements like on platforms. So, TikTok has an easy-to-use self-service advertising platform that makes creating an engaging ad campaign easier.

As with any advertising platform, TikTok advertising is not for all brands. Therefore, it’s essential to consider target audiences and determine if they’re using a platform (remember, Gen Z and Millennial audiences largely dominate it). And if your target audience is Baby Boomers, then TikTok advertising is not for you.

Let’s give some publicity to some of the benefits of TikTok.

Effective Reach and Engagement

TikTok covers over 150 and is one of the lowest apps in the world in 2020. In addition, TikTok ads can also be public on other products on the platform.

  • Accurately targeting your potential customers

TikTok lets you target the right audience using age, gender, location, interests, etc. You can also create custom audiences and templates to reach people like your existing customers.

  • Transparent measurement and data partners

TikTok is a working tool so you can track the performance of your ads. Like Facebook, TikTok uses a tracking pixel to react to your ad’s performance and measures results by monitoring your website’s behavior or visitors.

TikTok Ads Manager Overview

So, TikTok Ads Manager has all the tools you need to create, launch, manage and track your TikTok ad campaigns. In this section, we guide you through each section of TikTok Ads guide Manager. So, if you’re new to the platform, take a look at our TikTok marketing guide.

  • Panel

So, on the dashboard, you’ll get an overview of TikTok ad data and be able to track performance changes. In addition, you’ll find information related to active campaigns, ad budget spending, ad performance over time, and more.

  • Campaign

You will see all your campaigns, ad groups, and ads and manage them on the Campaign page. So, by clicking the Create button, you can create an ad right away.

  • Library

This section of TikTok Ads Manager is where your ad assets are kept. So, you’ll find everything you need to create or manage ads, audiences, pixels, etc.

  • Communicating

In the Reports section of TikTok Ads guide Manager, you can create custom ad reports or create reports using one of the included predefined templates. You can run reports in real-time or schedule messages to be delivered when and where you need them.

TikTok Ads Guide, Get More Profit From TikTok

Step 1: Sign up for your TikTok business manager account first

And also, create a TikTok advertising account. So, even if you already have a user account, you still need this separate login to create ads. 

When you register, you need to provide some basic information about yourself and your company. Once this is complete, and your account is verified, you can start using the self-service platform. 

Step 2: Create your first campaign to get more profit from TikTok

Once you’ve completed the above steps, the fun begins! Give it a meaningful name and choose from the targeted options to create your first campaign.

Campaign goals on TikTok are Awareness, Consideration, and Conversions.

TikTok Ads Ultimate Guide All You Need to Know to Get More Profit From TikTok

And as the names go, these are pretty self-explanatory.

Choose Awareness to increase your brand reach and visibility as your budget allows or narrow your targeting. Choose Consideration if you want likes and grow your followers for greater engagement through website traffic, app installs, or video views.

When opting for Consideration, you can strategically enhance your social media presence by leveraging the best place to buy TikTok likes, amplifying your engagement and expanding your audience reach.

However, if your marketing goal is primarily to increase conversions, choose the right campaign goal. In the latter case, you need to ensure that TikTok pixels are installed and configured to correctly track and measure your ad’s success.

This is a necessary step, like installing the Facebook pixel or any other tracking code on your website. TikTok’s algorithm will also use the pixel to optimize your campaign and help you achieve your goals. For campaigns, the budget option is a daily budget or a total budget. 

So, regardless of which of these two options you choose, keep in mind that the minimum investment in advertising on TikTok is $ 50.

Step 3: Therefore, create an ad group and choose to place your ad at this stage.

You can place your ad on one or more websites that host various apps as part of the TikTok network. BuzzVideo and Pangle.

And so, the easiest way to get started is to use automatic placement. Advanced users can also select the channel they want to watch the ad entirely manually.

TikTok Ads Ultimate Guide All You Need to Know to Get More Profit From TikTok

Beginners and less experienced users can start with automatic placement and allow TikTok to optimize and test different combinations based on target goals as the algorithm learns which options work best.

Relying further on automation, you can select automated creative optimization.

So, again similar to other platforms (think Google or Facebook, for example), TikTok allows users to upload multiple assets and then create ad variations to test the location of the best performing combinations.

So, this is an excellent option for companies that don’t have the resources to create and test ads, but possibly not for those who prefer to maintain more control and/or have strict brand guidelines.

Target audiences

The ad group settings (the equivalent of Facebook ad sets) define the target audience(s) for those familiar with Facebook ads. Also, the options are pretty much the same: demographics (age and gender) ), location, device, behavior, and targeting interest.

Some argue that interests can be pretty broad, so they aren’t as accurate (or sophisticated) as those on Facebook, or the list of interest categories you can choose from is short and limited.

And however, we are confident that TikTok advertising will continue to evolve; options will increase and provide more value and profit from TikTok.

Customer lists

With the help of customer lists, it is possible (and often recommended) to create similar audiences for advertising campaigns and leverage website traffic and engagement to set up custom audiences. But, first, the TikTok pixel must be operational. 

As with other push ads, the time and effort spent carefully creating laser-targeted audiences; and effective ads will be rewarded with better, more rewarding results.

So, let’s see what the options are for the creative.

Step 4: Choose the right ad type and create compelling ads to get more profit from TikTok

TikTok offers a variety of ad options, but not all of them are accessible to all advertisers; some are pretty expensive and better suited for more prominent brands.

Ads in feed

These ads appear in your For You page feeds and are natively integrated; so they appear more organic and unobtrusive than some other formats. 

In addition, users can interact with these ads by liking, sharing, and leaving comments.

Branded takeover ads

Suitable for brands looking to impress and on a budget that allows it, this ad is visually compelling and memorable.

A brand takeover ad will be displayed when a user opens the app and accesses a category with a short full-screen video for 3-5 seconds. 

TikTok only allows one-daily purchase per user to maximize impact. 

As already mentioned, this comes at a cost. This requires a budget of at least $ 50,000.

TopView Ads

Like a Brand Takeover ad, TopView ads will also appear at the top of the user’s feed and are the first videos users see when they open the app.

They are also displayed on full screen. So, However, they can be up to 60 seconds long.

According to TikTok, TopView ads increase brand awareness and trigger interactions, with 72% of users saying they prefer TopView.

Hashtag challenge

Branded hashtag challenges are ad formats that drive Awareness and engagement and encourage users to create content that aligns with the brand’s products, services, and values.

Hashtag ads appear at the top of the discovery page and lead to a landing page on TikTok featuring a collection of other videos from the challenge.

Brand effects

Like other platforms, TikTok Branded Effects allows brands to create their stickers, lenses, and overall effects that users can share and also engage with the company using TikTok AR. Brand effects can last up to 10 days.

Spark Ads

Spark Ads are a native format that takes existing posts and turns them into ads.

Brands can use their organic posts or posts made by creators, and all views, comments, shares, likes, and followers are attributed to the organic post.

Search ads

Since the week before, TikTok has started testing search ads – video ads with a ‘sponsored’ label displayed in users’ search results.

Once you start showing ads in search results, you can retrieve the search terms from the converted advertisements and use those high CTR terms as titles for your top-performing TikToks to add value to your video ads.

It’s unclear if search ads are dedicated to managed accounts, but we know this is an excellent opportunity to reach an ambitious audience.

Final considerations

Now that we’ve quickly seen what ad formats are available to advertisers on TikTok let’s discuss what it takes to create a good and effective ad.

TikTok is a very different platform from other social media networks, so you need to consider these differences when creating and delivering content.