There are 100 million active TikTok users monthly. This is all the more reason for TikTok creators to amp up strategies to increase brand exposure and reach. Suppose your target audience is Gen Z and young millennials. TikTok is definitely the platform you need to interact with a global community by creating snackable content that users will love. These awesome TikTok creator best practices, success guide, tips and insights will be what you need to leverage your brand engagement.
Follow The Trends
Trends are important on every platform, but they are particularly crucial on TikTok. It is the platform’s lifeblood. People express themselves through trends, which become an ongoing conversation that other users cannot help but want to be part of. You can even increase your followers with the help of TikTok growth.
Keep up with the trends so you can participate in that conversation and community. This will naturally make you more engaging. To be successful on TikTok, identify trends and use them to create your own engaging and authentic videos.
Scroll through the app, and you will quickly discover trends that popular creators are doing. Some top-of-the-chart trends are dances, challenges, songs, sounds, and features. Other TikTok trends are pretty obvious, but others can be more difficult to recognize.
Spending more time on the platform can sharpen your trend-spotting skills. Take notice of how pop culture and current events influence content. TikTok creators usually respond to what’s happening around them. Once you’ve spotted a trend, make it your own, giving your unique take. Whether choosing a color palette or being particular with a zoom level, be authentic and be true to who you are. You might even create your trend!
Work With Influencers: TikTok Creator Success Guide
TikTok influencers are important in the ecosystem of social media platforms. Benchmarking how they create content will inspire you to grow your following through engaging videos.
There are many types of influencers, including athletes, dancers, artists, singers, magicians, health experts, and more. Whatever topic or interest, there is surely an influencer to inspire you.
To find out who they are, connect with them and start following them through Influencers. Explore influencers’ accounts and discover popular trends, hashtags, and sounds. You’ll find out who you can collaborate with for duet opportunities!
Influence Grid is a TikTok influencer discovery platform for creators to find TikTok influencers specific to their interests or niche. You can run searches by country, topics, number of followers, views or likes per video, or engagement rates. You can even know whether they’re verified on TikTok or if they’re also on Instagram. Search results will pull up detailed influencer profiles that help brands and content creators find TikTok influencers to work with.
Take On The Duets
Any TikTok creator who wants a shot at going viral should try to create a duet challenge via TikTok Duets, specifically Duet Challenges. TikTok Duets allow users to create content that features an initial video.
These posts show both videos side-by-side in a square format on the screen. It’s an exciting way to reply to video content with the user’s videos. TikTok Duets get so much interaction, making it one of the most substantial forms of social media engagement. Duets are great for increasing your reach.
There are different ways to make Duets. You can start creating a shareable duet by uploading your TikTok video as usual, but make sure to untick “Disable Duet/React.” Type up a caption that calls out your message and includes the hashtags, brand, and challenges you want to promote.
Another awesome thing to do is to duet with another TikTokker or anyone in your fanbase. Press the share button, followed by the duet button at the bottom left, and you’re all set!
Use Trending Hashtags: TikTok Creator Success Guide
Becoming TikTok-famous involves the strategic use of hashtags. These help people know about the context of the posts you create. Using trending TikTok hashtags boosts your content, making it possible for your video to make its way to the Discovery pages.
Trending hashtags also create a community. The platform’s “For You” page picks up what other users like watching. For example, if someone finds a video funny, they are likely to click on the hashtag and try to find similar videos.
If you see that other TikTokkers are watching videos with that specific hashtag, use it on your videos to get your content pushed to the front. This means more likes, followers, and engagement rates.
There are all sorts of hashtags you can explore. There are hashtags for educational content, funny content, health-related content, food-related content, or friendship-related content. There can also be trending hashtags for art and craft, beauty, dance, and motivational content.
Another fantastic thing about TikTok is you can create and use your branded hashtags. This is good for collecting and sharing user-generated content, which the TikTok algorithm loves.
Tell A Compelling Story: TikTok Creator Best Practices
Most TikTok creators get discovered on the app by just sharing stories that people find attractive. Humans are curious, so If you have an exciting life, this could be your most straightforward way to go viral on the platform. And since TikTok values creativity, the technique is essential in TikTok storytelling.
One technique is to create a video that starts telling a story then cuts it off, telling viewers to follow and like for Part 2. This way, users will keep checking their profile and following instead of continuing scrolling after the first video.
Another helpful tip is to use the problem-solution plot. Address a common problem in the first seconds of the video to catch attention and spark curiosity. Then, toward the end, the video should solve the problem you addressed initially.
The greatest TikTok creators can impress audiences in less than 15 seconds. This only means that your content needs to be compelling and unique to stand out. We highly encourage creating original videos that provide knowledge and value.
To do this, try to show behind-the-scenes videos where you share your day-to-day life. If it is interesting enough, you’ll attract new followers.
Another video idea is enumerations. These types of TikTok posts have texts that interact with the user, similar to what stickers do. Enumerations are great for short and sweet listicles, how-to bits, or pieces of advice.
Use Popular Sounds: TikTok Creator Best Practices
Songs and various sounds quickly become viral on the app. Playing a popular music in the background of your video dramatically increases your odds of going viral! A lot of musical artists got their spotlight by creating viral Sounds.
You can create Original TikTok Sounds, ranging from voiceovers to people singing to music mishaps. This is a huge opportunity for growth, especially for TikTok Creator Practices, which are musicians.
Remember that other users can use anything recorded on TikTok as a sound. Once a song is recorded on TikTok, it becomes an Original Track. In other words, no other sounds were used except your voice.
Using popular sounds is great for jumping on trending challenges. TikTok is known for its music, so doing challenges, from lip-synching to dance trends, is always a good idea! Use the correct trending audio in your video and relevant hashtags in your caption. TikTok Sounds are powerful, and when done right, they push your content to a larger audience.
Use A Call To Actions: TikTok Creator Success Guide
As a TikTok creator, good content should always include a call to action. Ask your audience to like, comment, and share your videos. You can ask them a favor and let them vote.
Create giveaways for them. You can even reward your active fans. Be creative in building an authentic and strong relationship with your tribe and making people feel they’re needed.
Best Practices For TikTok Creators
With TikTok booming, success isn’t always easy to find. But if you keep a close eye on the platform’s behavior and its users, you will be able to access the most sought-after consumers in the world.