One of the most challenging aspects that new businesses deal with is building a strong brand name. In the world of business, having the right brand name is important so your customers can identify your business immediately. Plus, a strong brand basically encourages advocacy and loyalty, which may protect you in times when your competitors have to rely on some promotional discounts to gain sales. This is why you should aim for a unique brand name that will set you apart from others.
Although you can think of any brand name for your company, or hire a branding agency to help you, below are some tips for building a strong brand name:
Building A Strong Brand Name
Always Aim For Simplicity
While it can be challenging to find available brands these days, choosing a one-word brand name can be an ideal option. These are easy to remember, relatable, and strong. If you think of recognizable and successful businesses across the globe, they often have a one-word brand.
Brand names with two words are also acceptable if it’s not feasible to opt for one word. However, avoid going with longer words if possible. Long names will just complicate everything from product packaging to domain selection in the long run.
Other than that, you must choose a brand that can be spelled and pronounced easily. You want a brand name that can be searched online quickly, since confusing and complex names can be difficult to remember, and may lead to spelling errors. Besides, your brand name will never be valuable if your target audience keeps forgetting about it.
Building A Strong Brand Name: Avoid Geographic Terms
One of the best tips when building a strong brand name is to think of something that gives your customers an idea of what you offer or do. However, don’t use geographic terms because these describe the location and not the products. Moreover, geographic factors may play a part in the names, particularly in terms of pride. But, generally, they just serve to limit the aspirations of the brand.
Keep Your Future Growth In Mind
When building a strong brand name, think of your company’s future growth and your plans to boost your brand image. While you may specialize in particular products, you do not want to limit your business to just selling such products. Having a limiting brand may hamper your ability to scale for many years to come. For instance, if you focus on cat food products, having a brand like Cat Food Corporation will not give you more room to expand, like considering dog food products in the future. However, if you choose Healthy Pets Corporation, you can easily expand your product lines later on.
Don’t Choose Cute Brand Names
Over the past several years, the trend in branding revolves around coming up with clever names, which sound like real words but are basically contrived by combining some words. It works in particular cases like Snapchat and Spotify. However, it isn’t necessarily a good strategy for every company, as getting too cute may hurt your ability to grow.
Building A Strong Brand Name: Think Of Your Logo
Your logo comes second after your name, so it’s a great idea to keep your designs in mind whenever you are building a strong brand name. Your logo and name will be synonymous with one another, and cannot be looked at as independent components. So before you choose a name, keep your logo in mind because visuals can act as emotional triggers.
Be Authentic And Original
Mimicking big brands and prominent chains may be appealing given their success in the market, but it’s far from attracting long term and loyal customers. Market trends basically point to consumers moving towards independent retailers who provide authentic and original products. So don’t be afraid of distinguishing yourself from more renowned and bigger brands out there.
Oftentimes, big brands are constrained by the policies of the company, while independent brands have greater flexibility to react to the needs of customers. Make sure to flaunt this flexibility to be bold, daring, and innovative.
Your brand name plays an important role in helping your company stand out and setting your business apart from the constantly changing market. Take note that every industry is with countless businesses like yours, so a memorable and strong brand name is one of the best ways to stay ahead of the competition.
As you take further steps to create a strong name, make sure to remember the tips given above. Furthermore, it’s best to avoid rushing things because your name will forever link with your company’s identity.
So come up with a clever and catchy brand name. In addition, discover how authenticity and simplicity can capture the minds and hearts of your audience.