Tips for Designing a Great Real Estate Website

Potential customers can form an opinion about your business after visiting your website. See tips for designing a great real estate website.

Updated on July 25, 2022
Tips for Designing a Great Real Estate Website

Potential customers can form an opinion about your business seconds after visiting your website. They look at user-friendliness, responsiveness, loading time, and the overall appeal of the design. A great website emphasizes brand consistency by ensuring that the outline, styles, and fonts across the site are in sync. In addition, a great web design eases navigation by reducing and merging similar product menu options. It also enhances usability by making it easy for users to access any information they search for. Below are tips for designing a great real estate website.

Tips for Designing a Great Real Estate Website

1. Make your website responsive

A responsive web design adapts to any screen size without compromising quality. Whether you are a residential real estate listing company or a local homebuyer like Four 19 Properties, use high-quality images and optimize them to ensure site responsiveness. A responsive site allows users to bookmark their favorite properties and save their searches for when they return.

2. Build and optimize lead capture designing a real estate website

Lead capture involves getting a prospect’s information and saving it to convert them into paying customers. Encourage your visitors to share their personal information by offering promotions, showing the benefits of subscribing to your newsletter or email list, and designing attention-grabbing contact forms. To promote communication between you and your potential customers, leave your contact details on every web page and attach links leading to your social media accounts.

3. Include search tools

When users visit your real estate site to buy or sell, search tools should be readily available to ease their search. Realtors’ websites should have search tools like an advanced search page for buyers and sellers who know what they want, quick search toolbars for first-time buyers. So, interactive map search page for homeowners who wish to relocate within the same locality and buyers looking for a particular area.

4. Optimize your site for SEO designing a real estate website

If you want prospective clients to find you, optimize your site for SEO.  Using relevant and valuable keywords in headlines, title tags, and high-quality content makes it easy for SERPs to locate your website and rank it for SEO. Creating high-quality content and linking to authoritative sites also helps your site rank high to increase web traffic and boost SEO.

5. Add a portfolio and reviews section

It’s not easy for potential clients to trust you unless someone they trust referred them to you. A portfolio serves as proof that others have trusted you before and you delivered; it’s where you showcase your talent and show off your achievements.

In addition, when buyers or sellers visit a real estate website, they go to the reviews and testimonial section to find out what past clients have to say about your business. Ensure that you offer impeccable service to your customers so that they can leave positive reviews and testimonials. This improves credibility and trust among your prospective clients.

Endnote designing a real estate website

Your website determines the success or failure of your business. Design a great website and optimize it for performance and user experience.