Over 5 million apps are available in both Apple’s App Store and Google’s Play Store. Research shows that users mostly install the apps that come in the top five list. So if you are considering developing apps or having a a mobile app development company, you also have to consider marketing them. There are many strategies that you can use to increase your app’s reach. The list is pretty long, from asking your social circle to paid promotions. Here are the top strategies you can follow to increase the visibility & market the app: mobile marketing strategies and trends.
Always provide a free version of the app.
In this strategy, you provide a free lite version of your app with some of the selected features. This free version helps form a strong user base. Then, occasional advertisements about the paid features will attract users to upgrade to the premium versions. The freemium version features should be selected thoughtfully; these features will make the users switch to the paid version.
Optimized app description
The app description plays a crucial role in marketing. As mentioned above, when searching for an app, they will most likely go with the top five listed apps. So, you have to ensure your app is in the right place. The use of appropriate keywords is the key to this. The app description should be precise and straightforward. Also, make sure to deliver features of excellent quality, as you claim in the description.
App Store Optimization (ASO) is vital for visibility and downloads. Focus on keywords relevant to your app’s functionality and audience needs. Optimize your app title, description, and visuals to improve search rankings and conversion rates.
Key ASO Tips:
- Conduct keyword research using tools like App Annie or Sensor Tower.
- Write a compelling app description highlighting unique features and benefits.
- Use high-quality screenshots and engaging video previews.
A dedicated website and landing page for the app
Another effective strategy is creating a dedicated website for your app and a landing page. The website is the platform where you can talk about your app.
Here, you can use your creativity to the maximum to write beautifully about every single feature of your app, how it is different from the existing ones, and how life can be much more comfortable with your app. Also, flaunt more by adding a screenshot of the app. As you are developing a website, make sure to follow SEO(Search Engine Optimization) strategies.
Advertisements- Google Ads and Facebook Ads
Advertisements can boost your app, but they are expensive. They can be helpful for companies that offer mobile app development services. The advertisements that we see on Facebook or while using Google are paid ones. If we search for something on Google, the first two results are most probably advertisements. These are big platforms to market your apps. If you have financial aid, it is worth trying, and the results are guaranteed.
Influencer Marketing
The perfect way to crack social media marketing is by taking the help of an influencer. It is time-consuming and extra effort to make your own set of followers and then promote your app. So it is more comfortable and practical to approach an influencer to promote your app. All you have to do is find out the right candidate.
It means you have to research the influencer’s viewers well and choose the one with the set of viewers you want for your app. It also involves money, but you choose how much you want to spend, depending on the influencer.
- Identify influencers in your niche using tools like BuzzSumo or HypeAuditor.
- Reach out with a personalized pitch explaining the benefits of your app.
- Offer exclusive access or features to influencers for review and promotion.
A dedicated blog for your app: Mobile marketing strategies & trends
A blog that talks exclusively about your app: here, you can talk about your app’s unique features. You can also learn about the version updates and how they are better than the older version. Also, about the bug fixes you have made in the new version, A detailed guideline to your app can be written here. You can also include video demos for the app. It will ensure your users can use the app to its fullest.
Top ways to market your App: Email promotion
Another smart way of app promotion is email marketing. Marketing emails are sent to potential customers who promote your app. A direct download link is also present in the email, so the user can download the app directly by following the link.
You can also send emails to your current customers regarding the updates of your app and tell them about the improved features. In addition, include a link to your website’s landing page. This will help push your brand value.
Top ways to market your App: Podcast marketing: Mobile marketing strategies & trends
It is yet another marketing strategy. Make sure you have the right audience listening to the podcast. If your app does something related to fashion, then make the entire content on fashion. You have to ensure quality content is getting delivered to the listeners. To the podcast, you can add promotions to your app. One important factor is don’t make it just about marketing.
Getting featured on mobile app review platforms
Yet another vital marketing strategy. You can approach review platforms to feature your app. It will be perfect proof that our app is worth downloading. You can even get suggestions from the reviewers to improve their apps. So getting featured on trusted review platforms is not easy. Your app should have an excellent graphic layout, quality content, and smooth functioning.
Top ways to market your App: Network through tech conferences
With many webinars and tech conferences happening today, it is the right platform to market your app. You can attend the conferences with your targeted audience. And there, you get a pool of potential users. All you have to do is promote your app in the right way.
App marketing is as vital as developing an app. Even if you have developed a perfect, unique app and don’t know about it, all your work will be in vain. Make sure you use the right strategies for marketing your app.
