In the digital marketing space, content is the king. You cannot dominate the digital marketing space or enjoy organic search success with poor content. In this article, you’ll learn how to avoid the top common & writing WordPress blog content mistakes.
As much as your WordPress blog is well-designed and geared towards the right market, you should ensure that the quality of your content is outstanding. There are plenty of content writing mistakes that most bloggers make. Here are the top common content writing mistakes you must avoid on your WordPress blog.
Most Common WordPress Blog Content Mistakes
Poor Photo and Text Formatting
Having great content displayed in a poor format equals poor user experience. A basic understanding of SEO, you must know the influence of “user experience” on your search engine ranking. If you are running a WordPress blog, you must choose a theme that works well with your type of content.
If you post content that uses plenty of images, choose a theme that allows customization of images and text. You must see that the images do not truncate statements or block some of the content from being seen by the readers.
Using Headings That Re Too Long
The fact that headings are also important in search engine indexing does not mean that your headings should lack meaning. The most significant misunderstanding of SEO comes from the fact that content creators end up creating content for search engines.
As much as the content needs to be indexed, you must always ensure it meets human comprehension standards. Headings that are too lengthy drain the suspense out of your blog. A long introduction sums up everything that the reader may want to pursue. So, avoid these blog content mistakes in WordPress.
Creating Content With Too Long Paragraphs
The WordPress platform requires that you add paragraph breaks to separate different paragraphs. This is an integral formatting feature that contributes to the overall readability of your blog. Content that has been clustered in a single paragraph is discouraging to all web visitors.
If you want to boost your blog’s session length and improve SEO ranking, you must ensure that you use short paragraphs that are rich and informational. Professional content writing rules dictate that you prioritize the needs of the content readers.
Simple Typos and Spelling Mistakes
Those who visit your blog must be sure they are reading quality content. Simple spelling mistakes and typos do not add any value to your website. As soon as a person spots errors in your spelling and sentence structures, they start doubting your knowledge and skills about the subject of discussion.
The good news is that you can improve the level of your writing by using online grammar tools. Many tools allow you to correct spelling mistakes, sentence structure, and plagiarism. Before you publish any content online, try a plagiarism checker to see if the content is authentic and error-free.
Unnecessary Repetitions Content Mistakes
Repetition is also a common mistake that most content creators barely notice. When creating content for your blog, ensure that every new paragraph carries a new piece of information. Moreover, there is no need to write lengthy content that does not add value to the reader. Learn how to avoid the top common & writing WordPress blog content mistakes, biggest issues and strategies to fix and make bloggers grow.
One of the key features used in ranking websites in search engines is the usefulness of a website. If readers deem your site helpful, they will spend more time and return to it in the future. On the contrary, a website that has irrelevant content does not attract return visits or longer browsing sessions.
Extra Problems To Fix
- Neglecting SEO Basics
- Mistake: Failing to optimize your post titles, meta descriptions, and content.
- Fix: Utilize plugins like Yoast SEO or All in One SEO Pack to guide your SEO efforts. Focus on creating keyword-rich titles and meta descriptions that compel users to click.
- Overlooking Mobile Optimization
- Mistake: Your blog doesn’t look or function well on mobile devices.
- Fix: Opt for responsive WordPress themes. Regularly test your site’s mobile performance and usability WordPress content mistakes.
- Ignoring Content Structure
- Mistake: Publishing long, unbroken blocks of text without headers or bullet points.
- Fix: Improve readability by incorporating headers, bullet points, and images. This will also benefit SEO as search engines value well-structured content.
- Underutilizing Images
- Mistake: Uploading large, unoptimized images that slow down your site.
- Fix: Compress images using tools like ShortPixel or Smush. Ensure you add alt-text for SEO and accessibility purposes.
- Skipping Content Updates
- Mistake: Not updating older content, causing it to become outdated or irrelevant.
- Fix: Regularly review and refresh your posts. Updated content can improve search engine rankings and keep your audience engaged.
- Overdoing Keywords
- Mistake: Stuffing posts with keywords in hopes of ranking higher can result in penalties from search engines.
- Fix: Aim for natural keyword incorporation. Quality content should always come first.
- Missing Calls-to-Action (CTAs)
- Mistake: Not guiding readers on what to do after consuming your content.
- Fix: Include clear CTAs, whether it’s to subscribe to a newsletter, read related posts, or contact you for further inquiries.
WordPress Content Mistakes Conclusion
In conclusion, when making content for your blog, you must remember that readers look out for perfection. Those reading your blog will want to see that the content is accurate and trustworthy. The first step to proving the authenticity of any content is using the correct grammar.
When writing your WordPress blog, choose words that resonate with your target audience and lay them down in a structured manner. Remain simple but to the point.
Avoid writing long blogs with too many words that lack meaning. Any person visiting your blog must feel they have obtained new information they could not get anywhere else. It is also important to note that headlines are the catch for your blog reader.
Do not write long headlines that sell out the entire content to readers. Finally, create a sense of suspense to give your readers a chance to want to learn more.
Jeff Blaylock Bio
Jeff Blaylock is a digital marketing expert, with vast experience in creating and promoting blogs and websites. His efforts in helping small businesses establish online authority through blog-style marketing and other avenues. He contributes to several technology top ranking blogs and websites.