Nowadays, it is imperative that marketers arm themselves with the right tools and effective strategies to navigate the ever-evolving digital landscape. That is also the reason why you need to be constantly updated on the emerging and dominating content digital marketing trends to remain relevant and effective. The folks from Serpwatch covered this in their insightful content marketing trends infographic, showcasing stats, facts, and trends that you should keep in mind in 2019.
Top Content Marketing Trends in 2019 Infographic
One of them is the ever-present content marketing, a marketing tactic mainly responsible for engagement and relationship-building with customers. It was voted by many marketing professionals worldwide as the most effective technique in 2018.
This year, you might want to take note of some trends that can make your content marketing strategy even more successful.
Artificial Intelligence (AI) has been trending in recent years. It has brought tremendous impact to many marketing strategies, not the least in the content marketing department.
With AI, gathering and analyzing big amounts of data of your website visitors won’t have to take as much time and effort compared to doing it manually. AI helps you identify their interests and preferences, which is very useful in understanding user behavior.
This knowledge is especially useful in helping you decide on the content that your audience wants to see. You can also use the data in honing your audience segmentation and create highly effective content tailored to their tastes and needs.
The way people search for information on the internet is always evolving. It is no longer confined to text-based searches.
Now, searches can even be done with the use of one’s voice. Voice search is becoming more and more popular, owing to the fact that mobile technology and the always-on-the-go lifestyle of many internet users complement each other so much. They can simply tell Google to find the information they commute or do household tasks.
What does this mean for content marketing? Well, marketers must take their content marketing strategy to another level. For one, they need to optimize their content by using conversational phrases as keywords. These key phrases often take the form of questions.
By making sure you have voice search optimization, you’ll be able to capture the growing number of users. In addition, see who prefer this kind of search method.
Another trend that you should incorporate for your content marketing strategy is video marketing. This particular trend is on the rise, with experts pegging it as the number one source of traffic by 2021.
It is also one of the most effective forms of content to retain your audience’s attention and increase engagement.
If you want your content marketing campaign to be successful, then adding quality videos is a big help. Not only does it boast higher retention rates, but it can also do wonders to your SEO strategy. Since many users prefer to watch videos of products or services they are interested in. They are more likely to click on your website if they see a video thumbnail in search results.
Do you want to know more about digital marketing trends that can boost your strategy in 2019? Check out the infographic below and learn more.
Marketing Trends in 2019 Infographic