Nowadays, marketers must use the right tools and effective strategies to navigate the ever-evolving digital landscape. That is also why you must constantly be updated on emerging and dominating content digital marketing trends to remain relevant and practical. This article will show the main trends in infographic digital content marketing that will increase the traffic of your business.
Top Content Marketing Trends Infographic
Social media is the #1 channel for reaching consumers. We found that 93% of people spend an average of four hours a day on social media, and 57% discovered a new product on social media with digital content trends in the last three months.
Additionally, 28% of consumers have purchased a product through digital content. Additionally, social media is the content marketing channel where consumers most frequently discover new products and is the preferred channel for product discovery.
One is the ever-present content marketing, a marketing tactic mainly responsible for customer engagement and relationship-building. It was voted by many marketing professionals worldwide as the most effective technique this year. This year, you might want to take note of some trends that can make your content marketing strategy even more successful.
Artificial Intelligence
Artificial Intelligence (AI) has been trending in recent years. It has tremendously impacted many marketing strategies, not the least in the content marketing department.
With AI, gathering and analyzing big amounts of data of your website visitors won’t have to take as much time and effort compared to doing it manually. AI helps you identify their interests and preferences, which is useful in understanding user behavior.
This knowledge is especially useful in helping you decide on the content that your audience wants to see. You can also use the data to hone your audience segmentation and create highly compelling content tailored to their tastes and needs.
Voice Search
The way people search for information on the internet is always evolving. It is no longer confined to text-based searches.
Now, searches can even be done using one’s voice. Voice search is becoming increasingly popular because mobile technology and the always-on-the-go lifestyle of many internet users complement each other. They can tell Google to find information about their commute or do household tasks.
What does this mean for content marketing? Well, marketers must take their content marketing strategy to another level. For one, they need to optimize their content by using conversational phrases as keywords. These key phrases often take the form of questions.
By making sure you have voice search optimization, you’ll be able to capture the growing number of users. In addition, see who prefers this kind of search method.
Video Marketing
Another trend that you should incorporate for your content marketing strategy is video marketing. This trend is rising, with experts pegging it as the number one traffic source by 2025.
It is also one of the most effective forms of content to retain your audience’s attention and increase engagement.
Adding high-quality videos can be very helpful if you want your content marketing campaign to be successful. Not only does it boast higher retention rates, but it can also do wonders for your SEO strategy. Since many users prefer to watch videos of products or services they want to see; they are more likely to click through to your site if they see a video thumbnail in the search results.
Do you want to know more about digital marketing trends that can boost your strategy in 2023? Check out the infographic below and learn more.
Influencer Marketing
According to the Digital Marketing Institute, nearly half of consumers rely on influencer recommendations when deciding which products to purchase. Additionally, one in four of her marketers uses her influencer marketing, making her the second-highest ROI of any trend.
Influencers are considered more identifiable than brands and businesses and use that identity to build strong connections with their audience. So if you want to humanize your brand and make a deeper connection with your consumers, influencer marketing is for you.
Marketing Trends Infographic
Conclusion About Marketing Trends Infographic
It’s important to stay current with what’s happening in your industry. One way he does that is by recognizing these trends. If you choose to leverage one of these trends in your marketing strategy, ensure it’s relevant to your business needs and helps you achieve your goals.
We hope that this article with the main infographic digital content marketing trends that increase the traffic of your business has been of help to you.
