No matter if you’re a big or small blogger, you want it to succeed. So, for a blog to grow, it needs high-volume traffic. Engagement is also required to perform even better. To help you out, in this article, we’ve put together a list of the best types of blog content that generate traffic and engagement & most popular posts.
Thought Leadership Most Popular Posts
Thought leadership-style content can be defined as any blog post or article. That displays your authority, expertise, and originality of thought as a leader in your industry. Why This Type of Blog Post Performs: Thought leadership posts are worthwhile because they act as glimpses into your brain. Imagine meeting an industry peer or newbie over coffee.
So, offering them mentorship, advice, and insight – that’s the essence of thought leadership content. If you have a topic, you can own it from your formula of experience + authority. You have the equation for this type of share-worthy content.
Long & Resourceful Types of Blog Content For Engagement And Traffic
You already know how I bank on long-form content. I’ve scaled up my traffic here at NeilPatel.com to 100,000 visitors in under a year with 4,000+ word blog posts. I also continue writing 2,000-word blog posts on Quick Sprout and Neil Patel. So, in my analysis of Quick Sprout blog posts, I found some exciting types of identifiers. Regarding traffic and social media sites as & the most popular blog posts types.
1,500+ word posts receive 68% more tweets and 22% more Facebook likes. Then, the blog posts with fewer than 1,500 words. HubSpot also analyzed 6,192 articles published on their blog and found that 2000+ word blog posts got them the maximum organic traffic, social media platform shares, and inbound links.
How-to’s and Tutorials
Think about it. Why do we go to the web? Sure, it could be because we want to find out the latest sports scores, catch up with old friends, or visit IMDb to find out who that familiar actor was on last night’s Law & Order SVU. But often, it’s to learn how to accomplish something—change our oil, get debt under control, connect webmaster tools to Google Analytics, etc. So, lovely types of blog content from that.
Your prospects and customers are the same. They have a problem, and you can help them solve it by creating a step-by-step post that walks them through a solution. Example of a how-to blog post-How-to posts is the not-so-secret sauce of successful business blogs.
A lot of bloggers and business owners are afraid of the how-to post. They think, “Why would they hire me if I show them how to do my job?” If a 500-word post or a 2-minute video can expose your entire business model, you might be in the wrong business. How-to’s and tutorials establish your credibility and expertise. Even if a reader chooses to do it alone, she knows about your business now. She may consider you for other opportunities down the road.
Original Stories Types of Blog Content For Engagement And Traffic
Recently, I predicted that even an average blogger would be able to scrape content and get insights to back their hypothesis. How? With the onset of tools that allow easy data mining. Data inspires trust and builds your authority – it’s a great way to back your statements rationally. Did you notice I used data-backed results from over four studies in the previous long-form content creation point?
In conclusion, ConversionXL has built a premium audience of marketers, entrepreneurs, and optimizers, reaching over 225k monthly visitors. Their rule of thumb is to back every opinion with data. They don’t settle for what works. Instead, they scour data to find out why it works & the most popular blog posts types.
Conduct personal experiments and describe the process to your audience in blog posts. Finally, don’t forget to integrate numbers and data, starting from the headline. Here’s an example in a popular blog post that I wrote.
Best Types Of Blog Content: Lists
List posts streamline information into a numbered list that’s easy for your readers to read, share, and put into action. They speak to our desire to find the best information in the shortest amount of time. As a sulky, there are some significant types of blog content.
List posts attract readers because they promise the best results in less time. Some bloggers hate list posts because they feel it’s been done to death, but there’s no denying it’s effective. All you need to do is visit any newsstand and check out the cover stories of popular magazines: 10 Exercises for Tighter Abs, 101 Ways to Save for College, or The 5 Best Family SUVs.
Infographics Best Types Of Blog Content
Infographics have the unique ability to condense complex data and insights into visually engaging, easily digestible formats. They are perfect for illustrating trends, comparisons, and processes, making them highly effective for driving engagement and backlinks, which are crucial for SEO.
To maximize the reach of your infographics, promote them across multiple channels, including social media, blogs, and email newsletters. Embedding share buttons directly within the infographic post and providing embed codes can facilitate wider distribution.
For search optimization, ensure that the infographic’s blog post includes a comprehensive narrative that expands on the data and insights presented, incorporating relevant keywords and providing context that enhances the infographic’s value.
Case Studies and Success Stories
Case studies and success stories are powerful tools for demonstrating your expertise and the real-world impact of your products or services. You can showcase your strategic thinking and problem-solving capabilities by detailing the journey from challenge to solution to results. Incorporating quotes from clients or stakeholders adds authenticity and relatability, making your case studies more engaging.
To further optimize these stories for search engines and user engagement, include a mix of multimedia elements such as images, videos, and data visualizations to break up text and illustrate your points more vividly. Encouraging comments and sharing on social media can also increase visibility and engagement, turning your case studies into conversation starters within your industry.
In crafting your blog content, remember that success lies in balancing valuable, original content with strategic SEO practices. By diversifying your content types and focusing on quality, relevance, and engagement, you can build a robust online presence that attracts a broader audience and establishes your blog as a trusted resource in your niche. Consistency in producing high-quality content that resonates with your audience’s needs and interests is key to sustaining growth and engagement over time.
