7 Trends in Website Design to Stay

Everything is far from where it started in the design field. Check out the top promising & innovative website design trends to stay

Updated on November 13, 2022
7 Trends in Website Design to Stay

Everything is far from where it started in the web design field. Instead of HTML pages, you can now enjoy highly responsive and personalized interfaces. Check out the top promising & innovative website design trends to stay.

Due to web design’s strong relationship with technology, web designers can better design tools like webflow vs. figma when making memorable and impactful online experiences. Some recent breakthroughs are voice-controlled web pages, chatbots, and touch gestures.

Top 7 Trends in Web Design that Every Web Designer Should Know 

Around 88 percent of online consumers do not return to a website after a bad experience. Website visitors do not want to waste their time and effort on an outdated and non-responsive website.

Since websites have become a critical part of day-to-day life for the target audience, clients, and other internet users, optimizing them with the following web design trends will help add life and attract more visitors:

1. Asymmetric Layouts 

As you know, the layout of a website serves as visual elements’ structural arrangement that presents information to keep users engaged. A few years ago, web designers applied symmetrical interfaces. However, they are now considered boring and predictable.

While symmetrical layouts offer harmony and stability, asymmetrical layouts stand out better due to their interesting impact and better dynamics.

With asymmetrical layouts, you can create a memorable and distinctive website experience for every site visitor. Instead of straight lines and geometric shapes, most web designs currently use fluid or organic shapes.

Since web designers are more likely to blend the digital world with reality, river edges, hills, and tree branches follow their distinctive asymmetrical styles.

Rather than using angles or lines, you can use fluid and organic shapes to separate a website’s folds and sections. You can also use them as the background of a homepage, giving the visitors a smooth and appealing user experience.

2. Retro Fonts Website Design Trends to Stay

The staying power of vintage typography and colors seems to attract more website visitors. You can choose from a wide variety of retro fonts’ artistry and style to add life to any online workspace, including bold and beautiful or trope and cliché retro fonts.

Feel free to use different font sizes and styles or experiment with overlapping visual designs, bigger typography, or floating elements. Here are some incredible examples of bold retro fonts that give a modern and cool spin, allowing you to mix traditional elements with contemporary images:

  • New York Moon – uses Serif and Georgia font styles for a sense of nostalgia and a bold retro look.
  • Cuban Council – uses a mix of Serif, Times New Roman, Sans-Serif, Geneva, Georgia, and Arial font styles. 
  • American Scraps – uses a combination of Futura, Arial, Refrigerator-Deluxe, Sans Serif, Georgia, and Clarendon font styles for a vintage feel.

3. Horizontal Scrolling 

With horizontal scrolling, you can create valuable engagement and interaction. In every webpage navigation through horizontal scrolling, there is active participation from the web users with what action is taken on the screen. In return, there is more response from users while keeping them engaged.

You can start with animated transitions and color schemes alongside wholesale shifts in the layout. You can also make each scroll appear as a new page.

While using a scroll effect, ensure to utilize arrow buttons with clear labels. This will help site visitors easily navigate through any horizontal content.

Below are some horizontal scrolling techniques with a memorable effect:

  • Emanuele Milella 
  • Parsons Branding 
  • D. Potfer Studio 
  • Square 

4. Parallax Scroll Animations 

Parallax scroll animations create a unique depth in the background and foreground. Many web designers use it to incite action from site visitors in addition to catching their attention.

You can trigger animation by making some changes in the CTA element’s speed, shape, or color. This intrigues the web users, making them interact with it. If you wish to leave a beautiful impression on visitors, you can experiment with animated texts, webpage background, or foreground. However, only use subtle applications and do not get too flashy.

Here are some examples of how you can apply parallax animation to your web design:

  • Use basic parallax effects, art, and shapes for added life to any layout.
  • Use parallax effects, organic shapes, and bright colors for greater visuals.
  • Use parallax effects and voice user interfaces for dynamic audio and visual experience.

5. Minimalistic Extremes Website Design Trends to Stay

The concept of minimalism is to use only a few soft colors and design elements rather than bright and bold colors. After all, it embodies the less is more approach.

Do you like non-genetic minimalistic designs? Then, you can use colorful minimalism featuring clean texts, bold background designs, and minimal design elements.

Here are some great examples of using colorful minimalism that attracts users’ interests and highlights only critical aspects of the promising and innovative design trends to look at:

  • Symbolset 
  • Squarespace 
  • LLI Design 

6. Augmented Reality 

Augmented reality bridges the gap between the real world and virtual reality through computer-generated images on top of real surroundings and elements.

AR is specifically useful for more e-commerce websites, enabling users to wear their favorite clothes, hair colors, accessories, sunglasses, etc. It also lets websites use smartphone cameras and webcams to help visitors choose the best possible products while improving the overall user experience.

7. Videos in Layout Website Design Trends to Stay

Websites with high-quality video content have a more lasting impact on visitors than YouTube-embedded videos. 

You can add promotional videos, insert videos, and use transparent videos on landing pages. You can also use videos as a design element on a webpage’s one side.

Some web designers incorporate audio and videos in the backgrounds to create a sense of magic on screens. Others use videos as a design element in a smartphone’s stylish shape.

8. Monochrome Gradient

What we like: Monochromatic gradients are visually interesting but not annoying. Gradients have spread over the internet over the past few years and will still be very common. This year, many website backgrounds are monochromatic and muted gradients.

“I see a lot of gradients, especially monochromatic gradients, that add depth and visual interest without being overly distracting,” says Kendra Pembroke, visual designer at Red Ventures.

Creative Studio Better Half shows a perfect example of how this effect can look fresh and modern. It combines bold typography and hovers animations with a monochrome pastel-yellow gradient background. As a result, promising and innovative design trends to look at.

Final Thoughts 

Thanks to web design innovations, online businesses can quickly hook visitors to their websites. However, companies must stay updated with the latest trends if they want to make a lasting impact on their site visitors, especially in an ever-changing digital space.

Hopefully, this guide has been helpful to you in improving your web design ideas. Do not forget to consider using design tools, such as webflow vs. Figma, for more stunning results.