Unlocking 2024: Seven Strategies to Increase Blog Traffic

In this guide, we'll share the top seven strategies and tips to increase website blog traffic unlocking 2024 success & engagement

By Claudio Pires
Updated on January 28, 2024
Unlocking 2024: Seven Strategies to Increase Blog Traffic

Blog creation is a great way to increase authority, boost SEO and raise brand awareness and trust, all while proving your industry knowledge. But in an increasingly crowded digital space, it is getting harder to make your blog stand out. In this guide, we’ll share the top seven strategies and tips to increase website blog traffic unlocking 2024 success & engagement.

If you are writing content but not seeing the increase of traffic that you expected, you could be missing a few critical elements to your content strategy. Contrary to popular belief, content needs to be tailored to meet your target audience and created in a specific way. By skilled individuals. Mass written content or AI content may seem a cheap option, but they are at risk of being picked up.

By search engines as the low quality content that they are and even if they do rank in SERPs, they risk damaging your reputation. Gaining blog visibility and traffic is relatively easy once you know how. Each digital marketing specialist will have their own strategy, but these will usually include most, or all, of the following:

  1. Create evergreen content
  2. Keyword research
  3. Identify – and match – search intent
  4. Utilise links – internal and external
  5. Create shareable images
  6. Share content across platforms 
  7. Invest in quality – always. 

1. Curate evergreen content: Strategies to increase blog traffic

If you want people to engage with your content, you need to find out what they are looking for. There is no use creating flash in the pan content that is on trend today. But likely to be long forgotten in a week. Digital marketing experts Bravr believe that the key to a robust content strategy is a mixture of evergreen and seasonal content. Your seasonal content gives you the opportunity to leverage on-trend topics and gain a spike in engagement. While the evergreen pieces have the potential to continue to rank, resulting in ongoing, steady organic search traffic.  

2. Keyword research

Keywords are one of the fundamental pillars of your content strategy. Not just to make sure that your content ranks, but that you are answering the questions that your prospective clients are asking. It goes without saying: if people are asking the question, there is demand for an answer. Not all searches are equal. However, and it is important that you invest in a tool that provides quality results, and which works for you. Examples include SEMRush and Google Search Console. 

3. Identify – and match – search intent

We all know how irritating it is when you search for something and the pages that you reach don’t quite hit the mark. This is because the content creators have used the right keywords, but they have misunderstood what you were looking for. By understanding user intent you won’t only be more likely to rank in SERPs (search engine result pages). But you have a greater chance of engaging your target audience by providing them with what they are looking for top strategies to increase blog traffic.

Backlinks are an important consideration when seeking to improve rankings and drive traffic. A good digital marketing team will use robust link building strategies that have been honed via years of experience. One of the most successful of which is guest blogging; the process of writing a blog that will be hosted on another. Reputable site, and contain a link to a relevant page or homepage. The key to strong backlinking is in the quality; more reputable domains will be harder to reach, but will also provide far greater results than domains with lower authority. 

Internal links are another useful strategy for boosting content within your own domain. You can do this by adding a link to a page that you want to boost on a high-authority page or blog with tips to increase website traffic.

5. Create shareable images

Creating shareable images is a great way to get interactions via interactions on social media or image use on external sites. From candid shots to professional imagery and graphs, and even self-made images on platforms such as Canva, if you hit the mark right, you could attract large amounts of traffic to your content by sharing a high impact, shareable image. So, top strategies to increase blog traffic.

6. Share content across platforms 

If you create content, it is important that you shout about it. Of course, the standard social media platforms apply, but for real impact it is useful for you to infiltrate some of the tougher platforms, such as Reddit. With a subtle approach, it is possible for your organisation to gain a voice with niche audiences, allowing you to gauge what is relevant and needed at the moment, and react accordingly.

Community platforms are more about the long game; if you barge in with obvious promotional content you are likely to be banned. But with good judgement, experience and skill it is possible to gain access to even the most closed communities or blog with tips to increase website traffic.

8. Strategies to increase blog traffic: Invest in quality – always

The last twenty years in digital marketing has seen it all. Cheap imported content, hugely overpriced, substandard content, and now AI content. The aim is, of course, to gain optimal impact for minimal investment, so finding the right balance between ROI and quality is key. You want to create clickable, compelling and high-quality content. In general terms, it is wise to get the best quality you can afford. If you can’t justify the expense of a highly skilled content writer for all content, prioritise your own copy and high quality, high volume links over more niche, lower volume links. 

9. Refresh and republish

If your blog doesn’t perform as well as you hoped, or the content has gone a little stale, there is no harm in a quick refresh, rewrite and republish. Select underperforming posts and evaluate how they can be improved; even subtle improvements such as some additional search engine optimisation or a keyword refresh can make all the difference. 

While a single tactic may not see huge improvement with blog traffic, a combination of a handful with a call to action or subscribe page thrown in has the potential to yield long term results. If in doubt, reach out to an agency to help you to imbed best practice. 

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.