The moot point of Search Engine Optimisation is to provide a boost to websites in a way that they acquire a decent rank on the Search Engine Results Pages (SERPs) and thus, get the right amount of exposure required to attract potential customers. However, Google will not rank any random site on its results. It has specific metrics that your website needs to conform to for it to grab Google’s attention. SEO analysts and experts investigate into these metrics and come up with techniques that can help your website with the topmost ranking. One of Google’s metrics that is of utmost importance is the content of your website. Google will always favor sites that have excellent content. The reason being, Google always wants to enhance its user experience, and there is no better way to do so than effective and crisp content that deals with the target keyword.
However, an extremely crucial factor that often goes amiss is a website’s design. Website design and content are more often than not, seen as mutually exclusive dimensions. It is sometimes relegated to a secondary role because other factors like on-page optimization and content, among various others, are seen as more important. This is a myth that needs to be debunked. Website designing should be treated as an integral part of SEO if you want Google to assign you a good rank.
Using Effective SEO Techniques in Website Designing
Web designs have a way of their own. They can lure your target audience to your site, convert them into loyal customers and promote your business like nothing else. Therefore, the next time you hire an agency to look after your website’s SEO demands (or do it yourself), factor in website designing too. This article shall provide you with some insight on how to go about the process.
Target User Experience with Your Design:
Any individual who has been in the industry of digital marketing would vouch for the importance of user experience. It is a motif in the literature of digital marketing; a concept that recurs in the vast body of articles and courses that deals with the topic at hand. Google has high regards for websites that are designed to enhance user experience. Imagine yourself browsing your way through a nebulous list of search results only to enter a website that serves no purpose to your exacting endeavor.
All your efforts would have been a sheer waste, and you would end up back to square one. Therefore, it is essential that your websites are designed in a way that Google finds optimal in the ranking. Now, what exactly do we mean by this? It means that once a user gets to your website, he/she must realize that your website was the one they have been looking for in terms of content, navigation, speed and everything in between.
In addition, in an age where mobiles have become a go-to device for people to go about their businesses, your website has to be mobile optimized. Websites designed only for desktops is forgotten lore.
Target Content Visibility:
Content is what drives a website, at least for the most part of it. Therefore, you must adopt ways in which your content can be discovered by Google’s crawlers and indexed appropriately. Your site’s design needs to be in such a way that it makes the content discoverable as well as engaging for its users. Here is an example that you might find useful.
Think of your site in terms of a content flowchart, where the target keyword around which you need to create content is placed at the topmost level. You need to branch out with subtopics and related keywords in a way that your customers can find all the information that they are looking for easily. The site architecture should not befuddle your customers because that is only going to increase the bounce rate, which is a major deterrent in the ranking. Consider creating categories and subcategories and also separate pages that would take your customers to their desired product or service.
While you view your site’s architecture from the lens of web design, you also need to put decent thought into how you would arrange the content and place the inbound links so that the content is discoverable. The content flowchart should be an easy way to strike a balance between both. Cheap Web Design services are readily available in the market and can serve as a perfect solution if you are dealing with website designing and SEO for the first time.
Plan your Design for the Content and Not Vice Versa:
Your website exists for a purpose. For instance, it might aim at informing the public about the latest line of clothing you have launched, or the courses your coaching center offers. You need to be very clear about what your website offers.
That is the only way you can design your website. It is essential you remember that the site you design must be in accordance with the content you put out, and not the other way around. Also, your website must be flexible enough to accommodate new content when the situation demands as such.
As we talk about designing a website with SEO at the back of our mind. It is vital that we discuss the role multimedia has to play in it. Images, videos, and other multimedia are always seen as an excellent rank enhancer. Support your content with the right images and videos, with alt texts. It provides a refreshing look and feels to your website. In addition, sees to it that your site has better chances of ranking on the SERPs.
Pay Close Attention While Redesigning or Reconstructing your Website For SEO:
Redesigning your website once every few years is a great thing to do. No one likes to see a theme from the 2000s in the year 2019. It just does not work. Therefore, keep upgrading the theme and design of your website. However, be very careful about how you or any firm that you hired to do the job. About the process. You need to keep in mind the SEO value of your site. Redesign the website in a way that its value stays intact. Random redesigning can be detrimental to your site’s SEO value. Check for your ranking. The number of pages you have. The entire body of content that you have spent years creating. Include all of these in the upgraded version of the site.
Web designing does not have to take up your precious time. If you know the exact ways of optimizing your website. Its value in upping your SEO score is paramount and should not be taken lightly. Use all that SEO knowledge in designing a site that shall keep benefitting you in years to come. The right blend of SEO techniques with a dash of creative juice can do the trick.