Using Pinterest To Grow Your Website Traffic

Some of the biggest brands are betting on Pinterest with SEO to grow and boost their website organic traffic. Check out our best tips here!

By Claudio Pires
Updated on May 10, 2023
Using Pinterest To Grow Your Website Traffic

How many think Pinterest is only a place for women to share their latest recipes or DIY project? If the top 30 Pinners are food, fashion, design, and wedding bloggers, it’s safe to say it’s a scrapbooking paradise for women. Some of the biggest brands are betting on Pinterest with SEO to grow and boost their website organic traffic; keep reading this article for the best tips.

So, it’s easy to push this visual search engine under the rug because you think this platform isn’t for you. But, if some of the biggest brands – Wal-Mart, Apple, and Lowe’s – are staking Pinterest ground for their marketing efforts, it seems there’s enough room for the bloggers, start-ups, and entrepreneurs to give pins, repins, and group boards.

Using Pinterest To Grow Your Website Traffic


I was skeptical. I wouldn’t say I like promoting my website because my inner critic thinks it’s necessary to tell me no one wants to read my blog posts and I should not be bothering them on Facebook or anywhere else. Also, I wouldn’t say I like scheduling my social media to promote my blog, and I definitely do not like to make the graphics for our blog.

I am a writer, but as a blogger, you have to be all-around unless you’re as lucky as me, and you can blog for Yoast, where there’s an entire team who will create graphics and do the promotion for you. But unfortunately, they won’t do promotions for my blog. I should’ve negotiated that at the beginning of my contract.

Still skeptical about Pinterest, I walked into Joost’s office last month and asked him what he knew about Pinterest. He explained to me that mom blogs, especially in the US, get ten thousand visitors through Pinterest. The statistics can get bizarre. He told me I was definitely in the right niche to grow through Pinterest and should try.

That night I sat down and started creating graphics for my blog. Pinterest suggests vertical pins instead of horizontally scaled images for Facebook.

What Can Pinterest Really Do?

I would love to say that I woke up the next morning, opened Pinterest, and saw that my pins had gone viral. Unfortunately, it doesn’t work like that. Your exposure will slowly climb, and the more active you are on Pinterest, the faster you will get rewarded.

You can look at your statistics if you have a business account with Pinterest. One of my pins had been shown over 400 times in just a few days. So I squealed and told everyone how amazing Pinterest was. I then showed my statistics to everyone who wanted to see it and even those who didn’t know they wanted to see it.

But out of those 400 impressions on Pinterest, not one person had repinned my pin. And no one had clicked the link. Facebook advertising sounds a lot more appealing right now. And less work. And easier to understand.

It took me a week to understand and find the mix that got me, visitors. I can now say that after one month, 10% of my traffic to my blog is on Pinterest. 10% in just one month! My stats surprise me daily, and I love looking at Google Analytics and Pinterest statistics. I’ve created a board for my blog and created boards close to my niche. I’ve repinned pins from others and pinned my blog posts.

How You Can Start To Grow

To start growing, the first important step is to make your image appealing and high-quality. Pins with the message in bold letters across the image work wonders. People want to know what your post is about in one glance. Writing compelling titles is already essential for SEO, so dust up those skills and get them to use for Pinterest for more boost organic traffic!

Another important factor in getting seen is collaborating with others on group boards. By pinning your content to group boards, your content will be seen by the others who contribute to the board.

But balance is key: don’t just pin from your website. Repin as well. Don’t be afraid to repin a blog post from a competitor if it fits one of your boards. For example, one of my best-performing boards is about self-care. I have only written two blog posts on this subject, but funny enough, these two posts generate the most traffic to my blog.

There’s no easy fix to gain visitors fast. It’s much like Google, Facebook, or your other traffic sources: you need to solve a problem for your visitor by creating content your visitors are looking for.

Concluding About Pinterest Increase Website Traffic

Pinterest is a growing social network, and growth is still strong. It’s safe to say it isn’t going anywhere anytime soon. It can be a great playground for bloggers to test their image-making and marketing skills.

We hope that this article with tips on Pinterest with SEO to grow and boost your website organic traffic has been of help to you. To see results from Pinterest – clicks back to your site – try using it, and let us know your results in the comments section.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.